Award-Winning Creative Shares Insights On
Behavioral Science for an AI Future
PHOENIX, July 9, 2024
/PRNewswire/ -- Roger Hurni,
marketing veteran of 36 years and managing partner and co-founder
of Phoenix' award-winning creative
agency Off Madison Ave, today announces the launch of his book,
Outthink. Outperform., examining how today's customer
motivation and behavior drives business success. Hurni, a renowned
behavioral strategist, draws from his extensive experience working
with iconic brands including Doubletree Hotels, Nike, PetSmart,
P.F. Chang's, Safeway, WD-40, and Wells Fargo, among others to
provide a clear, actionable framework for applying Behavioral
Marketing in any organization. A key focus is his insights on
guiding behavioral science for an AI future.
In the foreword, Jay Baer,
New York Times best-selling author of
seven books, noted, "In today's fast-paced business world,
understanding customer motivation and behavior is the key to
driving success. All the marketing tricks or trends in the world
amount to nothing if a customer doesn't take action. It's time to
change how you look at marketing and apply the science of
persuasion and psychology to understand your customer's
motivations."
Gleaned from Hurni's personal experiences working with business
leaders, CEOs, CMOs, and visionary entrepreneurs, and their unique
challenges, Outthink. Outperform. is a tactical tool kit
with practical insights on incrementally changing consumer behavior
to align with brands' objectives and aspirations.
"The journey for this book started eight years ago, when I
consistently saw brands making the same mistakes over and over
again, especially when it came to understanding the pivotal role
consumer behavior played in driving growth," said Hurni. "Now, with
AI added to the marketing mix, it has never been more important to
pay attention to customer behaviors because Behavioral Marketing is
the future of business."
Kelly McDonald, four-time
best-selling author and renowned professional speaker, said,
"Outthink. Outperform. outlines a proven, step-by-step
process for effective marketing. It explains the method in simple,
easy-to-understand terms so that anyone can apply them, regardless
of whether they have marketing experience or are building a plan
for the first time."
Chris Thomas, president of the
Intrepid Agency and author of Unexpected, The Unexpected: The
Backstory of Finding Elizabeth Smart and Growing Up in the Culture
of an American Religion, shared, "The principles in
Outthink. Outperform. are needed more than ever in today's
fast-changing and unpredictable communications world. I plan to
have my entire team read and work to incorporate Outthink.
Outperform. in our practice."
Key elements of the book include high-level learnings about how
to craft targeted campaigns that genuinely resonate with target
audiences:
- Customer Behavior Breakdown: Discover the steps to
transform customer awareness into loyalty.
- Real-World Case Studies: Gain insights from success
stories and practical applications.
- Mindset Transformation: Shift your marketing approach to
achieve increased sales and long-term growth.
Stephan Pollack, president of The
Pollack Group and global chair of the Board of The Worldcom Public
Relations Group, offered, "For those who wish to lead the
ever-evolving marketing landscape, embracing the principles within
these pages is indispensable. Outthink. Outperform. serves
as a blueprint for understanding behavioral dynamics."
For more information, go to www.rogerhurni.com and to
purchase a copy of Outthink. Outperform., visit here.
View original
content:https://www.prnewswire.com/news-releases/marketing-veteran-off-madison-ave-founder-roger-hurni-releases-first-book-outthink-outperform-looking-at-how-todays-customer-motivation-and-behavior-drives-brand-success-302192452.html
SOURCE Off Madison Ave