LOS ANGELES, Dec. 22, 2021 /PRNewswire/ -- Linktree, the
market-leading linking platform, today announced its inaugural
class of collegiate athlete partners as the organization continues
to build out its sports offerings and resources to help college
athletes fully utilize their newfound name, image, and likeness
(NIL) rights. As Linktree partners, the five athletes will create
and share content that showcases who they are on and off the court,
using Linktree to connect their audiences to their content, brand
deals, causes, playlists, communities and NIL ventures.
The inaugural #TeamLinktree class includes:
- Margzetta Frazier – UCLA Gymnast and Birmingham World Cup
Silver Medalist
- Grant Horvat – Palm Beach
Atlantic Golfer and All-American Scholar
- Shareef O'Neal – Louisiana State University Men's Basketball Forward
and son of NBA Legend Shaquille O'Neal
- Masai Russell – University of
Kentucky Track and Field Athlete and First and Second Team
All-American
- Alana Walker – University of Virginia Volleyball Player
"We are so proud to have Margzetta, Grant, Shareef, Masai and
Alana join #teamlinktree," said Anthony
Zaccaria, Linktree co-founder and Chief Commercial Officer.
"All five athletes bring authenticity and athletic prowess to the
table, and we are so pleased that they all have chosen Linktree as
the way to share their stories. These partnerships are just the
beginning and we can't wait to see what Margzetta, Grant, Shareef,
Masai and Alana create and where their passions – athletic or
otherwise – take them."
Margzetta Frazier is a senior gymnast for the UCLA
Bruins. She rose to fame with her outstanding floor routine to a
Janet Jackson medley, even earning a
FaceTime from the musical legend herself. She has become a leader
for mental health and racial equity in college athletics and is
passionate about being a well-rounded student-athlete.
Grant Horvat is a senior
golfer for the Palm Beach Atlantic University Sailfish. Grant truly
lives up to the moniker student-athlete, being named to the
Provost's List twice, the Athletic Directors List six times and the
SCC Commissioner's Honor Roll all four years at PBA. He also has
robust social followings on YouTube and Instagram.
Shareef O'Neal is a junior
forward for the LSU Tigers and has battled through injury and a
congenital heart defect to get back on the court at his father's
alma mater. He is passionate about using his platform to give back
to his communities and recently has sold NFT's, donating the
proceeds to the American Heart Association.
Masai Russell is a senior track and field athlete for the
University of Kentucky Wildcats. She is
an eight-time national champion and set a personal best and a No. 3
school record with her 60 hurdles time at the Tiger Paw
Invitational. She has the largest social media following of any
University of Kentucky student-athlete
and she is determined to use her platform to the fullest of NIL
capabilities.
Alana Walker is a graduate
student volleyball player for the University
of Virginia Cavaliers. Last season, she led the ACC in
blocks per set, led the team in hitting percentage, and was the
only player to play in every single set this season. She is a
social media influencer and was one of the first athletes to sign a
NIL deal.
This announcement follows Linktree's expansion into the sports
vertical earlier this year with the launch of the Game Face
podcast hosted by college sports business expert and Forbes
Contributor Kristi Dosh and the platform's accompanying educational
content series. These names are the latest additions to Linktree's
existing sports user base such as the New York Knicks, Los Angeles
Dodgers, and UEFA Champions League.
ABOUT LINKTREE
Linktree enables creators, brands,
athletes, artists, publishers, agencies, and businesses of all
sizes to curate an online ecosystem, engage with their audience and
monetize their passion. The platform is utilised by more than 20
million users globally including the NFL, MLB, Los Angeles
Clippers, The Rock, The Atlanta Dream, and Dwyane Wade. Founded by brothers Alex and Anthony Zaccaria and Nick Humphreys in 2016, Linktree is
headquartered in Melbourne,
Australia. For more information visit
https://linktr.ee/.
MEDIA CONTACT:
Nadav
Avidan
nadav@linktr.ee
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