SHANGHAI, June 28, 2024 /PRNewswire/ -- At MWC Shanghai
2024, Li Peng, Huawei's Corporate
Senior Vice President and President of ICT Sales & Service,
delivered a keynote on how carriers can more effectively maximize
the value of 5.5G.
Years of concerted effort across the industry have prepared
networks, services, and the business ecosystem for the large-scale
commercial use of 5.5G. For carriers to hit the ground running, Li
believes that business model innovation and capability integration
are key to maximizing return on investment in 5.5G – with a focus
on delivering a differentiated user experience.
"The mobile AI era is here," said Li. "To stimulate new forms of
untapped demand, carriers can integrate their network, cloud, and
AI capabilities to deliver a differentiated range of connected
experiences. Carriers should grasp this good opportunity to explore
innovative business models, driving a shift from single-factor to
multi-factor monetization – from monetizing traffic to monetizing
experience itself. This is key to creating greater value for users
of all types and leading industry development in the mobile AI
era."
Li stressed that high-quality supply is key to stimulating new
demand. He compared the mobile industry to the aviation industry in
the 1970s, when airlines began providing passengers with
differentiated cabin services by classifying cabin seats into first
class, business class, and economy class, and then launching more
personalized service offerings such as airport lounges and
third-party privileges. This opened a new chapter of experience
monetization for the aviation industry.
To date, the mobile communications industry has achieved
incredible growth through nonstop technological and business model
innovation. And now, according to Li, the time has arrived to work
on more innovative supply. As mobile communications technology
evolves to 5.5G, the industry should integrate its network, cloud,
and AI capabilities to stimulate new and latent demand among users.
This will help drive industry upgrade and more robust, high-speed
growth.
Deterministic network experience for a diverse range of
requirements
Different people have different requirements for network
experience. Business travelers tend to prefer greater downlink
speeds, whereas livestreamers and gamers might care more about
uplink and network latency. 5.5G networks improve bandwidth by a
factor of 10, and allow carriers to guarantee a solid connected
experience anytime and anywhere with wireless QCI-based scheduling,
guaranteed bit rate (GBR), and intelligent user and service
evaluation and policy generation through the core network's Network
Data Analytics Function (NWDAF). Carriers can design a diverse
range of targeted packages for different groups of people and
provide personalized services that increase revenue and improve
loyalty among high-end customers.
Cloud phones: Integrating connectivity, computing, and
ecosystems for a new model of innovative supply
According to Li, powered by the high bandwidth and low latency
provided by 5G networks and on-demand deployment of cloud resource
pools, cloud phones can better meet the needs of different types of
users for real-time computing power, data isolation, and online
collaboration.
He cited China Mobile Zhejiang as an example. The carrier has
released a cloud phone package that integrates computing, network,
and cloud capabilities. Subscribers to this service can enjoy
one-stop access to on-demand streaming and other member privileges
on their virtual cloud devices. The carrier has also achieved
multi-factor monetization by offering 1 TB dedicated data plans
with three different levels of computing power packages. By sharing
third-party privileges, the carrier has also profited from
sponsored data plans.
5.5G enables a richer array of B2B products and
offerings
5.5G delivers enhanced capabilities in terms of uplink and
downlink speeds, latency, positioning, and deterministic
networking. Li added that these can be used to further upgrade the
30,000+ industry-specific private networks that have already been
deployed, effectively extending network capabilities from auxiliary
systems to core production systems and creating greater industrial
value.
On top of basic 5G network services, carriers can also provide
SLA-guaranteed services and value-added services like reliable
network design, intelligent edge services, and high-precision
positioning. Li noted that 5.5G is a perfect fit for train
operations. With 5.5G's high-precision positioning in tunnels,
alongside applications such as 5G-powered automatic video
inspection and AI-powered vehicle inspection, all train lines can
make intelligent O&M a practical reality.
MWC Shanghai 2024 will be held from June
26 to June 28 in Shanghai,
China. During the event, Huawei will showcase its latest
products and solutions at stands E10 and E50 in Hall N1 of Shanghai
New International Expo Centre (SNIEC).
2024 will see the commercial launch of 5.5G, while F5.5G, marked
by gigabit optical networks, is already underway. Synergy across
networks, cloud, and intelligence is diversifying user experience
and making intelligent applications pervasive. Together with global
operators, industry professionals, and opinion leaders, we dive
into topics such as amplifying 5G's success in the 5.5G era,
tapping the potential to grow operator revenues, and speeding up
towards an intelligent world. For more information, please
visit: https://carrier.huawei.com/en/events/mwcs2024
Photo -
https://mma.prnewswire.com/media/2450819/Li_Peng_Huawei_s_Corporate_Senior_Vice_President_President_ICT_Sales.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/huawei-li-peng-maximizing-value-from-experience-with-5-5g-302185694.html