Campaign features trending Denim styles and
an Interactive Pinterest activation in Pacsun stores
nationwide
LOS
ANGELES, July 18, 2024 /PRNewswire/ -- To kick off
the Back to School season, Pacsun introduces its Fall campaign,
"Better in Baggy," showcasing the brand's latest denim styles
through the eyes of The Pacsun Collective. Documented by members of
the brand's consumer community, the campaign captures a stylish
young group of friends' journey from the buzzing streets of
New York City to the peaceful
landscapes of upstate New York,
highlighting Pacsun's newest sought after baggy denim
fits.
The Pacsun Collective fosters a deep connection between the
brand and its youth community through co-creation. With a
year-round submission process available on Pacsun's website, the
Fall campaign features models sourced from the Collective.
"Our Fall campaign is a celebration of self-expression and
individuality. This season, we're introducing a larger collection
of novelty embellished denim, due to overwhelming demand for those
styles from our community. These pieces are designed to empower our
customers to express themselves through style, especially as they
head back to school," said Addie
Rintel, Vice President Women's Merchandising & Design at
Pacsun. "It's also really inspiring to see how The Pacsun
Collective brought this creative vision to life."
"Denim is the cornerstone of the Pacsun brand," said
Richard Cox, Vice President of Men's
Merchandising and Global Partnerships at Pacsun. "The shift towards
baggy and loose-fits shows a movement towards comfort and
individuality in fashion. We're not just launching a campaign,
we're creating styles and moments for our customers and connecting
them to our brand in meaningful ways that they can relate to."
To further bring the campaign to life, Pacsun has partnered with
Pinterest to create interactive store window displays, and engage
audiences through digital and social marketing, as well as event
collaborations. Among the initiatives is an exclusive influencer
experience in Upstate New York. Pacsun and Pinterest will host
several influencers and content creators in the scenic Hudson Valley for a full day of immersive
activities, setting the perfect tone for the upcoming season.
Attendees will enjoy customizing denim and shoes, and stocking up
on beauty essentials at a beauty bar. They will also have the
opportunity to craft personalized flower arrangements at a floral
bar, relax poolside in Pacsun swimwear, partake in bike rides and
lawn games, and conclude the day enjoying live performances from
Pacsun Collective artists and a movie night.
Bringing together two powerhouses in fashion and digital
creativity enables Pacsun to leverage Pinterest's visual platform
to inspire and engage its audience, integrating shoppable content
and making it easier for customers to discover the latest styles
directly from their Pinterest feed.
Pacsun will also be hosting an exclusive in-store event at its
Soho flagship to celebrate the launch of the campaign. Consumers
are invited to stop by and experience the new collection firsthand,
complemented by special activities and exclusive offerings.
Denim continues to be one of Pacsun's most significant
categories, with baggy denim emerging as a major sales driver.
Pacsun has seen a dramatic shift towards baggy, loose, and wide-leg
jeans and baggy and loose-fit jeans now account for more than 80%
of Pacsun's denim sales.
The Fall campaign also highlights the microtrend of embellished
denim for women. In response to this trend, Pacsun has added
several embellished denim styles to its Fall 2024 collection,
including bows, rhinestones, leopard print, and novelty patches,
reflecting the brand's commitment to staying ahead of fashion
trends and catering to customer preferences.
Pacsun remains dedicated to delivering cutting-edge fashion
through the lens of youth culture, continually evolving to meet the
demands and preferences of its loyal community.
Campaign and product imagery can be accessed here. For more
information, visit pacsun.com.
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SOURCE Pacsun