YELLOWKNIFE, NT, May 23, 2024
/PRNewswire/ -- Diamonds de Canada
proudly announces the launch of its latest jewelry, the Lands
Collection, debuting at the prestigious JCK Show in Las Vegas on Friday,
May 31 to Monday, June 3. This
new collection captures the essence of three iconic locations in
The Northwest Territories of
Canada - Ekati, Diavik, and Gahcho
Kué. The personality of each territory intertwines with the
wearer's persona, creating a truly individualized and meaningful
jewelry experience.
The Lands Collection is a 42-piece celebration of Italian
craftsmanship, Northern Canadian heritage, and responsible luxury,
with pieces ranging from $299 to
$1,700 USD retail. There are three
collections: "Ice" represented as Classic and Enchanting; "Earth"
depicted as Bold and Adventurous; and "Spirit" seen as Romantic and
Visionary.
Unique to the Lands Collection is Modern Electrum, an
ancient-inspired metal crafted in Italy. This exceptional material is inspired
by the ancient Egyptian, Greek, and Roman techniques of electrum,
lending a timeless allure to each piece in the collection. What
sets Modern Electrum apart is its composition, which incorporates
all five precious metals sourced entirely from 100 percent recycled
industrial sources, aligning perfectly with Lands Collection's
commitment to sustainability and responsible luxury. Lands
Collection also trains locals in the art of diamond polishing so
that each piece of jewelry embodies Earth's treasures and enriches
the lives of those involved.
"Diamonds de Canada is thrilled
to introduce the Lands Collection at the JCK Show in Las Vegas," said Lyssa King, President of
Lands Collection. "Our collection embodies the beauty, culture, and
environmental responsibility that are at the core of our brand. The
Lands Collection allows wearers to connect deeply with the natural
splendor and cultural heritage of these iconic locations, while
also embracing the elegance and sophistication of Modern
Electrum."
Attendees of the JCK Show in Las
Vegas are invited to explore The Lands Collection at
Diamonds de Canada's booth
12069. For more information about Diamonds de Canada and The Lands Collection, please visit
www.landscollection.com or contact lyssa@diamondsdecanada.com. Stay
updated on announcements from Lands Collection by following their
Facebook, LinkedIn, YouTube, Pinterest, and Tik Tok.
For More Information, Contact:
Lyssa
King
920-809-0131 | lyssa@diamondsdecanada.com
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SOURCE Lands Collection