Evolution enables Ascential Technologies to
operate more effectively while delivering increased customer and
employee value
GRAND
RAPIDS, Mich., Aug. 20,
2024 /PRNewswire/ -- Ascential Technologies, a
leading global provider of automated diagnostic, inspection,
assembly and test systems and services, has rebranded its General
Industries division as Ascential Technologies, Test &
Measurement Systems (or T&M). This shift allows Ascential
Technologies to better serve its customers by enabling the company
to leverage the collective innovation, expertise, best practices,
and technology of the five, formerly independent brands (CIMAT,
Galileo, Kleinknecht, Lismar, and Titan). This will result in an
enhanced, streamlined and unified division, that better serves
customer needs across critical industries including HVAC, white
goods, heavy equipment, steel, automotive, aerospace and energy
markets.
As part of the rebranding, CIMAT, Galileo, Kleinknecht, Lismar
and Titan will become product brands under the T&M umbrella.
This will create individual Technology Competence Centers intended
to innovate, develop, promote, and leverage targeted technology
platforms. The parent company remains Ascential Technologies, and
its other two divisions will continue doing business as Burke
Porter (Transportation) and Ascential Medical and Life
Sciences.
"Aligning the T&M division presents a significant growth
opportunity for Ascential Technologies as a whole. It allows us to
more effectively address our customer needs, providing clearer
specifications around the division's core competencies. This
creates a large opportunity to expand our technical and innovation
capabilities as well as extend the global reach of our products and
services," said Scott Watts, CEO of
Ascential Technologies' Transportation and Test & Measurement
Systems divisions. "Ultimately, this evolution will drive more
value for our customers and employees while enabling our team to
operate more effectively. It goes without saying that we will
continue to provide the same exceptional service to our customers
and stay committed to partnering on their most critical projects
where the cost of failure is high."
Operationally, the tighter integration of its individual brand
entities under the newly branded division will result in closer
affiliation between its engineering and R&D teams, boosting
collaboration and innovation efforts. Additionally, a new,
collective global service organization will be capable of
delivering a faster response and more lifecycle value as a result
of a wider, more effective support structure. This streamlined and
unified structure leverages the strength of each of its product
brands and their global service footprint, providing a broader path
for innovative testing and measurement solutions and greater scale
to expand globally.
This move aligns with one of the core advantages and focus areas
that Ascential Technologies announced as part of its Burke Porter
Group rebrand in September 2023:
faster time-to-market and greater scale.
About Ascential Technologies
Ascential Technologies,
(formerly known as Burke Porter Group), designs, develops, and
automates complex diagnostics, inspection and test processes across
medical & life sciences, transportation, and test &
measurement end markets. The company tackles customers' most
demanding, mission-critical challenges where the cost of failure is
high. With more than 70 years of innovation experience, Ascential
has a global presence and the expertise of more than 2,300
professionals across 40 locations, helping customers accelerate
critical solution innovation, mitigate risk, drive competitive
differentiation, and shorten time to market, at scale. The
company's uniqueness lies in its commitment to guiding customers
through the entire product life cycle, from ideation to
commercialization, where quality and safety matter most.
Ascential's customers include Fortune 100 leaders and disruptive
innovators. Learn more at www.ascentialtech.com.
Editorial Contacts
Agency:
Brittney Popa
MBE Group
231-675-1692
bpopa@mbe.group
Mike Bleau
Industry Scope
(810) 397-1429
mbleau@industry-scope.com
Logo
- https://mma.prnewswire.com/media/2481250/Ascential_Technologies__Test_and_Measurement_Systems__logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/ascential-technologies-introduces-newly-rebranded-company-division-test--measurement-systems-302224426.html