Limited edition 2XU compression and technical
running apparel combined with District Vision performance
eyewear
MELBOURNE, Australia, July 23,
2024 /PRNewswire/ -- Australian brand, 2XU, the
global leader in compression apparel, and Los Angeles-based District Vision have
collaborated on a new limited edition collection inspired by the
Badwater 135 ultramarathon. The collaboration features three
outfits from 2XU matched with a pair of ultra lightweight D+ lens
rimless sunglasses. Driven by performance, unique design and
modularity, 2XU and District Vision are inspired by how gear can be
the difference between life and death at the Badwater 135.
The Badwater 135 is recognized as the world's toughest foot
race and begins in California's
Death Valley – 282 feet below sea
level and the hottest place on Earth – ending at the Mount Whitney
trailhead (8,360 feet above sea level). With extreme weather
conditions including temperatures reaching 130 degrees Fahrenheit,
each brand set out to create the highest-performing gear to get
ultrarunner and 2XU athlete, Harvey
Lewis, across the finish line for a 13th time.
As part of the collaboration, 2XU has developed nine new pieces
of men's apparel including tops, bottoms, and accessories.
Starting with the new tops, the Desert Runner Asymmetrical
Hooded Pullover (MSRP $499.99)
features ultralight Payen Run four-way stretch fabric alongside
Payen Air 70 breathable grid mesh. Together, these fabrics offer
extreme breathability in a long sleeve silhouette that can be
layered or worn individually. Additional features include an
adjustable sun protective hood, asymmetrical shoulder zips and a
back vent for variable ventilation, a secure zip pouch and
adjustable bungee drawcord hem.
Similarly, the Desert Run Tee (MSRP $139.99) boasts the same Payen Run and Payen Air
70 fabrics, supported by a raglan sleeve construction for greater
freedom of movement.
The lightest and most breathable top in the collection is the
Desert Runner Singlet ($149.99). Made with the same Payen Run
ultralight fabric as the pullover and tee, the singlet features the
iconic eye print from artist Filip
Pagowski. The ultra-fine yarn provides rapid moisture
dispersal for temperature management and comfort.
The Desert Runner Compression ¾ Tights (MSRP $159.99) and Shorts ($149.99) are designed to be climate-adaptive,
equipped with HeiQ Smart Temp technology. This technology reacts to
the wearer's body temperature to activate enhanced cooling when
warm, or deactivate once your body temperature has reduced. 2XU
emphasized performance with these bottoms having outfitted features
including quadriceps muscle containment stamping (MCS), the brand's
revolutionary fabric support system. MCS traces key tendon and
fascia groups to provide extra support and protection against
fatigue and strain. Additional features include: a rear mesh pocket
for a phone, two side pockets for nutrition, a hidden zip pocket
for valuables, and reflective prints for visibility.
The 2XU Desert Runner 5 Inch Shorts ($149.99) encourage flexibility with its
scalloped leg openings and an inner leg gusset made with the
four-way stretch Payen Run fabric. A lightweight bonded waistband
and included brief liner increase comfort, and a rear zip pocket
and hidden internal pocket keep valuables secure.
Additional accessories in the 2XU collection include the
Desert Runner Cap (MSRP $79.99) and Desert Runner Compression Arm
Guards ($69.99) and Calf
Guards ($69.99).
District Vision contributes its Titanium Shield
Sunglasses (MSRP $649.99) to the
collection. The rimless blade-style proprietary sunglass system
utilizes District Vision's signature D+ therapeutic grade lens that
reduces eye strain caused by physical exertion to help athletes
relax their muscles and focus their mind. The frame is composed
entirely of extremely lightweight aerospace grade titanium for
advanced durability, and a custom '2XU' logo artwork is etched on
the lens for this collaboration.
To explore the collection or learn more about 2XU, visit
us.2xu.com.
About 2XU
2XU is a pioneering, world-leading performance compression
brand, with a heritage founded in triathlon. Established in 2005 in
Australia and pronounced "Two
Times You," 2XU is designed and tested in consultation with elite
athletes, sports scientists and industry experts. Backed by
independent, scientific research by leading research teams, 2XU is
proven to improve preparation, performance and recovery for
athletes of all abilities. Sold globally, 2XU is the performance
apparel brand of choice across a wide selection of sports including
triathlon, Ironman, running and training, as well as the
compression brand of choice for some of the world's best sporting
teams at all levels including baseball, basketball, football and
soccer.
2XU is on a mission to help create a fitter and healthier world.
For more information, visit www.2XU.com or follow @2XU on Facebook
or Instagram.
About District Vision
Founded in 2016 by Tom Daly and Max
Vallot, District Vision creates solutions for runners,
including high-performance eyewear and apparel. Based in
Los Angeles, California, District
Vision's award-winning eyewear system is handcrafted in
Japan and tested to rigorous
engineering standards with mindful athletes. Over the course of 8
years, District Vision has worked with leading coaches, meditation
teachers and psychologists to develop a 3-step protocol for smarter
running, incorporating mindfulness and breathwork, which Tom and
Max teach at workshops around the world.
Media Contact: Zach
Pickett, 2XU@outsidepr.com
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SOURCE 2XU