NEW YORK, July 3, 2015 /PRNewswire/ --
The ESSENCE Festival® today announced an
expanded, interactive daytime experience, free and open to the
public at the 21st annual event in New Orleans, LA, July 2-5. A rich
slate of programming will appeal to a wide and diverse audience,
including celebrity meet and greets, musical performances, panel
discussions and workshops.
Hailed by Advertising Age as the
'Super Bowl of Marketing to Black Women', the ESSENCE
Festival® daytime experience will take place at the Ernest N.
Morial Convention Center. Celebrating entertainment, culture,
community and empowerment, the line-up includes:
- ESSENCE Empowerment Experience: Keynotes and
panels featuring today's biggest TV personalities and authors, such
as Deepak Chopra, Steve Harvey, Iyanla Vanzant and Rev.
Al Sharpton.
- ESSENCE Empower U: Workshops hosted by top
experts in personal finance, health, style and beauty such as
Kandi Buruss, Melinda Emerson, Tonya
Lewis Lee and many more with partners Alabama Power,
Colgate, State Farm, U.S. Mint, Yes We Code and Walmart.
- ESSENCE All-Star Gospel Tribute: Inspirational
performances by top gospel artists including Kim Burrell, Yolanda
Adams, Tye Tribbett and Smokie
Norful.
- ESSENCE Career Connection Recruitment Fair:
Workplace skills and insights from career experts, in partnership
with the National Urban League and Hospital Core of America, GE,
Time Inc. and Verizon.
- ESSENCE Social Scene Engagement: Sharing the
Festival's exciting events and following the weekend's trending
topics and #EssenceFest conversations.
- ESSENCE Entertainment ALL ACCESS: Returns in 2015
offering Festival-goers an exclusive FIRST LOOK at the hottest
movies, episodes of their favorite shows and participation in cast
talk-backs in the ESSENCE® Screening Room with partners Bentonville
Film Festival, FOX, Universal and WGN America.
- ESSENCE Day Parties –Featuring the country's
hottest DJs: Biz Markie, Spinderella, Funkmaster Flex, DJ Cassidy
and DJ Drama with partners FOX, My
Black is Beautiful and Walmart.
Plus, brand-sponsored events and engagements that include
appearances by Kelly Rowland,
Kevin Hart, Steve Harvey, Trey Songz, Common, Mary J. Blige, Angela & Vanesa Simmons, Terrence J, Doug E. Fresh, 112, Sean
Paul, Xscape:
- COCA-COLA®
Coca-Cola® invites you to celebrate
refreshing moments during the 2015 ESSENCE Festival®! Visit the
Coca-Cola® booth to experience New
Orleans cuisine prepared by celebrity chef, Chef Huda,
heart-pumping fitness activities, celebrity guest appearances and a
throwback block party, all while enjoying thirst quenching
Coca-Cola. Click here for the full schedule.
- My Black Is Beautiful
Be sure to visit P&G's My Black
is Beautiful booth for a weekend of empowerment complete with
beauty makeovers, giveaways, and more. Join MBIB brands COVERGIRL®,
Pantene®, and Olay® as we celebrate the ways Black women are All
Together Beautiful! Click here for full schedule.
- Verizon
Join us in the Verizon Now Playing
Superlounge at the Superdome for three days of amazing performances
by the hottest in music and comedy. Also, be sure to stop by our
booth for the latest in music and technology, celebrity
appearances, a chance to win prizes and more.
Click here for full schedule.
- State Farm®
Let the music move you to the State
Farm® "Get In the Groove" booth for prizes that step up your
swagger and celebrity sightings. Learn how to start making the
right moves by attending the State Farm Empower U workshops for
tips on how to help secure your financial future.
Click here for the full schedule.
- FORD®
Experience Ford at the 2015 ESSENCE
Festival® featuring the All-New Ford GT, celebrity
appearances, vehicle test drives and a chance to win a new Ford
vehicle of your choice!* *Any Ford vehicle whose MSRP
does not exceed $30,000. Click here for the
full schedule.
- MCDONALD'S®
Visit the McDonald's® Booth for free
concerts and McCafe® samples. Here's your chance to chill and kick
it with the McDonald's crew! Follow us @365Black.
Click here for the full schedule.
- SAMSUNG
The Next Big Thing is Here—Visit the Samsung
Galaxy Experience to explore the latest Samsung products and
services, and for a chance to win prizes, including tickets to the
Superdome concerts. Click here for the full
schedule.
- WAL-MART®
We give you more to celebrate. Every day!
Experience the best in Entertainment, Fresh Bites and Family
Gatherings with low prices you can trust. #HappyToHelp.
Click here for the full schedule.
Join the Festival community: follow us
on Twitter @essencefest #EssenceFest and become a fan of
2015 ESSENCE Festival on Facebook.
The 2015 ESSENCE Festival® is executive produced by ESSENCE
Festivals LLC, a division of ESSENCE Communications Inc. (ECI), and
produced by Solomon Group. GeChar is the executive producer of
the 2015 ESSENCE Empowerment Experience and Empower U.
Sponsors of the 2015 ESSENCE Festival® include presenting
sponsor Coca-Cola and major sponsors Ford,
McDonald's, My Black Is Beautiful,
Samsung, State Farm, Verizon, and Walmart.
Superlounge sponsors include Coca-Cola, Ford, Verizon
and Walmart. The All-Star Gospel Tribute is
sponsored by Walmart.
ABOUT ESSENCE COMMUNICATIONS INC.:
ESSENCE Communications Inc. (ECI) is the number one media company
dedicated to African-American women, with a multi-platform presence
in publishing, live events and online. The company's flagship
publication, ESSENCE magazine, is the preeminent lifestyle magazine
for African-American women; generating brand extensions such as the
ESSENCE Festival®, ESSENCE Black Women in Hollywood and Black Women in Music, Window on
Our Women and Smart Beauty consumer insights series, the ESSENCE
Book Club, ESSENCE.com, and ventures in digital media (mobile,
television and VOD). For 45 years, ESSENCE, which has a brand reach
of 13.4 million, has been the leading source of cutting-edge
information and specific solutions relating to every area of
African-American women's lives. Additional information about
ECI and ESSENCE is available at www.essence.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/2015-essence-festival-hosts-free-all-star-daytime-experience-join-kelly-rowland-kevin-hart-steve-harvey-trey-songz-common-mary-j-blige-keke-palmer-terrence-j-and-more-for-consumer-activations-hosted-by-coca-cola-ford--300108690.html
SOURCE ESSENCE Magazine