Mirriad Advertising Share Discussion Threads

[hazl] 09/1/2021 08:00

Not a bit ....depends where you think a company will be eventually.

If I want something I am sometimes prepared to pay more because sometimes pennies don't count in the bigger picture.

[kaos3] 09/1/2021 07:19

I know who was the stupid one - paying 52p lol

[someuwin] 08/1/2021 20:01

"Mirriad @mirriad ·3h

As we look forward to exciting in-content opportunities in 2021, thank you to everyone who supported us though an extraordinary year - here are our 2020 highlightsDown pointing backhand index"

[donald pond] 08/1/2021 16:31

Got a few more at 51 on spread bet just before the bell, after someone had paid 52 for them in real life, which always cheers me up

[kaos3] 08/1/2021 16:17

for the whole day I had a buy order at 50p - not filled

[someuwin] 08/1/2021 16:14

Getting close to breaking out to new highs.

[kaos3] 08/1/2021 10:38

thank you - I am catching up - and there is a lot of it to chew

[someuwin] 08/1/2021 10:34

By my maths IP Group have bought more. their overall holding in MIRI has gone down from 31% to 25% due to the dilution of the placing. But if they hadn't bought more that percentage would have dropped to 22%.

[tickboo] 08/1/2021 10:24

They have the same number but their % has decreased due to more shares in issue so they were diluted in the raise. Look at the date the threshold was crossed.

[kaos3] 08/1/2021 10:14

why would IP Plc be reducing its holding in a significant way just when all settled and consolidated for a real boom? makes no sense to me. did they state any reasons but the usual one (providing liquidity to the market and similar)

[hazl] 07/1/2021 11:59

Hi Pete yes spreading myself too thin as ever.
Decided to just concentrate on researching a couple of stocks a a time.
If I don't post doesn't necessarily mean I'm out.

Very good points above about The Netflix dilemma also posts....1394 ...to 1397 of yours Someuwin are good visuals for anyone new looking in .

[aidenabettin] 07/1/2021 07:09

The minute i discovered MIRI i was in.Fantastic technology

[someuwin] 06/1/2021 18:13

"Netflix raises UK prices to cover cost of content"

Published 1 hour ago





...This is exactly the problem that MIRI have identified. Streaming services can't run traditional adverts so the only way they can increase revenue to pay for new programs is by either getting more subscribers or raising prices. And as the average viewer now subscribes to multiple services there's only so much money they'll be prepared to stump up.

Part of the solution is to embed MIRI's ad technology in the streaming content. It's a win / win / win for all parties!

[petewy] 06/1/2021 15:56

Hi Hazl. Missed you. Out tomming again. (CPX)

[hazl] 06/1/2021 14:01

Haven't looked in to the bb for a while but we seem to have kept up momentum!

[someuwin] 06/1/2021 13:57

"The net proceeds from the Placing will be used for general working capital purposes in pursuit of the Company's existing strategy outlined to shareholders and specifically, it will allow Mirriad to develop its business by investing (a) in its sales capabilities with specific reference to the recently announced Music Alliance and in developing its US revenue stream in general, and (b) in its technology team in the areas of live programming and real-time advertising decisioning and delivery, in addition to further strengthening its balance sheet to better position the Group to successfully service very large partners."


...By my rough calculations they might have as much as £36m cash now. So I think we're going to be seeing some very large contracts being announced - with very large partners!

[tickboo] 06/1/2021 11:37

IP simply diluted rather than dumping, look at the date of threshold crossed

[someuwin] 06/1/2021 11:34

Looks like the placing churn is drying up. So this should resume moving north again.

[niggle] 06/1/2021 11:29

People waking up to these companies now - Bids on a tear, Gfinity moving - 'tis the season

[thesaint5] 06/1/2021 11:25

Hard buying all morning, used FoK to grab a few lower branches..

[someuwin] 06/1/2021 10:50

Can get a buy quote for £4k. But not for £5k.

[tickboo] 04/1/2021 16:02

I didn't realise it was from the Heineken stable, superb and plenty of other brand to work with under the umbrella. Some rather large marketing budgets too. Hopefully in the trading update due in a few weeks we get info on how the tier 1 relationship is progressing. We know they have launched a campaign for a cereal maker and it'd be good to know what else is planned. From the RNS -While there is no immediate income linked to the signing of this agreement, it instead sets out the terms and conditions for doing business. It covers both network syndication and streaming, allowing the new tier one partner to expand the use of Mirriad's technology to any of its US distribution platforms and content. In the first phase, four high rating programmes are being cleared for release to the advertising market. Building on the momentum generated by this important announcement, Mirriad will now seek to develop its ongoing discussions with other leading entertainment and media partners in the US.

[someuwin] 04/1/2021 15:22

I'd never heard of the singer Giovanny Ayala before, but his video with the MIRI advertising embedded in it which only went live on New Years day has already clocked up over 193,000 views and 251 comments on YouTube alone.

And with the Beer brand being promoted being from the Heineken stable this is another good showpiece for MIRI tech.

Importantly of course everyone watching the video will be fans of the artist and music so will be fully engaged in the video so the product placements should have a lot more impact.

[tickboo] 01/1/2021 12:52

analysts will study the impact of branded integrations in music videos using its technology.The above is over my head! Potential massive though and I hope they bring the trading update forward as end of Jan or early Feb too long to wait

[petewy] 01/1/2021 12:08

Someuwin is right. The potential is massive. With a pile-up (indeed glut) of feature films to be released there will be a fear of financial failure. Individual adverts e.g. Motorway board in a driving scene, (Tesco in a Tom Cruise film, different boards for foreign countries) is possible if it proves to pay off.