Distil Share Discussion Threads

[ny boy] 21/4/2022 16:37

Hello a string of late buys, sumin up?

[gleach23] 21/4/2022 12:41

Yup...and after that 314k buy it's good to see that one can only buy 5k online @ 1.7p and sell up to 750k @ 1.5p. Hoping to get back over 2p in next few weeks.

[ny boy] 21/4/2022 12:36

Under the radar here imo

[haggismchaggis] 21/4/2022 00:13

Peter,

Re "The vast coverage of TV brand awareness should get the sales up significantly over the next 6 months"

What I mean is that the advert should create enough brand awareness to give sales a big (red) leg up over the coming 6 months. How long the advert runs for is not that important, it just has to be enough to boost the brand awareness, the sales will follow as people either seek out RedLeg or remember the advert when they see it for sale or in a bar.

As per the RNS "we're confident that this campaign will continue to build on the success of the brand".

[dennisbergkamp] 19/4/2022 11:10

;-) NYB, just an easy way to see BB updates. But your welcome ;-)

D

[ny boy] 19/4/2022 09:55

dennis, thanks for your dotty contribution

Gap to 2p to fill this month

[ny boy] 14/4/2022 18:12

Make mine a quadruple, onwards & upwards, big moves up after the Easter hols imo

Like many stocks, it’s been very harshly sold off, thereby creating a nice entry point for multiple returns this year!

[mam fach] 14/4/2022 14:45

Make mine a treble!

[gipps] 14/4/2022 14:26

Make mine a double.

[chinese investor] 14/4/2022 14:05

Not Good !

[petersinthemarket] 14/4/2022 09:47

> Haggis - I haven't seen the length of the campaign mentioned - were you guessing about the 6 months?

[bigboyblue] 13/4/2022 15:29

Yes, such a big spend is something of a gamble but presumably they think it's worth it. I wonder if it might encourage the majors to stock the variants as well as the original. As far as I know Tesco sells the pineapple variant and that's it.

It starts tomorrow so it might be interesting to see if the bottles are flying off the shelves over the weekend. I hope they have plenty in stock ready for the rush!

[haggismchaggis] 13/4/2022 08:14

The vast coverage of TV brand awareness should get the sales up significantly over the next 6 months, hence I think this big spend (£500k is huge spend for DIS) is a big push is to get RedLeg up to a level where it's very attractive to a big spirit company.

[bprofit] 13/4/2022 07:49

https://youtu.be/cE0wfjsybIQThey could really develop the dancing crab as a concept over time... A dance theme here for example

[haggismchaggis] 13/4/2022 07:40

There's a heavy metal option too :-D:-D

[stuart little] 13/4/2022 07:13

I agree, the brand going firmly in the shop window! Bring on the dancing crab! :-)

[haggismchaggis] 13/4/2022 07:11

FINALLY it looks like DG is building up RedLeg to sell it, FINALLY we may see the significant shareholder returns we have all been waiting patiently for! Bring it on!