Bidstack Share Discussion Threads

[homebrewruss] 01/8/2019 07:09

Great news! I noticed that Anzu had partnered with someone that offered this kind of security and thought it was something BIDS should add to keep competitive advantage.

[dafad] 01/8/2019 07:08

Happy to take stock at a premium 34.5p

[ayl30] 01/8/2019 07:05

BIDS AQUIRE ONLINE SECURITY FIRM

[moneygenxyz] 01/8/2019 06:34

For Teen ‘Fortnite’ Champ, Winning Comes With Strings Attached


$$$

[scottman72] 31/7/2019 19:18

Thanks McFly.
Not up to speed on the intricacies of the advertising side yet so a great explanation
Cheers,

[billyboychrisd] 31/7/2019 18:18

Or not!!! :,D

[billyboychrisd] 31/7/2019 18:17

Double space things. That helps. :)

[mcfly79] 31/7/2019 17:28

Thanks affc.

[affc21] 31/7/2019 16:32

Noticed that problem McFly,So what I tend to do is place triple full stops (...) between each paragraph in an attempt to keep things legible....Must be a software flaw in the app?

[mcfly79] 31/7/2019 16:22

Does anyone know why the advfn mobile app sometimes merges all the paragraphs in a post together - to make one big chunk of difficult to read text?

[mcfly79] 31/7/2019 15:07

Hi Scottman,

Sorry - been a busy few days.

As others have said, Avocet is a small DSP. It's a great step to prove the technology works with a DSP and means the technology can be used in larger DSPs.

I think only small Ad Agencies would use Avocet and manual work is currently involved checking the ads are appropriate (because the ad category hasn’t been defined). I don't think it's currently working at scale.

As James said in the Avocet announcement:

‘While there are still a number of hurdles before this development is likely to result in a material impact on revenues, I believe that getting our inventory onto an innovative DSP is a substantial achievement for our business.’

To scale and get large ad spend from large Ad Agencies, Bidstack need to establish in-game as an ad category that the large Ad Agencies consider alongside existing digital advertising channels for all of their campaigns. Bidstack need to overcome a number of hurdles to do this:

The large Ad Agencies want independent verification and reporting of their ad spend. This is why Bidstack are working on things like the integration of the Ad Agency pixels into the adverts. The Bidstack AdConsole is also part of this and will allow reporting of campaign performance.

Bidstack also need to define the ad categories and impression definitions so that advertisers know what they are buying and Ad Agencies can create the ad artwork in the correct format.

For examples, for website banner ads there are industry standards which define what an ad should look like (the aspect ratio, number of pixels high, number of pixels wide, inappropriate content etc). This means that everyone creates appropriate content that can be used seamlessly in the programmatic systems without manual checks.

There are also defined standards for what counts as a chargeable impression (e.g. the whole banner has to be on screen for 2 seconds to count as an impression).

Bidstack are working with the IAB and other industry bodies to define these standards for all types of games. This is essential for scaling programmatic ad spend.

The Brand safety accreditation Bidstack recently announced will also help with the large Ad Agencies.

I’m sure there are many other hurdles that Bidstack are working through as well. In addition there is the ongoing education of people in the advertising world so that they accept in-game as a new ad category.

Bidstack will also need to integrate into the large DSPs that the large Ad Agencies use (such as The Trade Desk).

This podcast from 19.30 minutes gives some details on the current programmatic ad spend and what the large Ad Agencies want. Also some stuff on ad categories etc earlier in the podcast (I recommend listening again to the whole podcast).

[goodbloke1] 31/7/2019 14:25

Background buys and sells not being reflected today

[goodbloke1] 31/7/2019 14:09

I reckon.My guess 34.5p

[parob] 31/7/2019 13:55

Are we going to turn blue this afternoon?

[stevoc1964] 31/7/2019 12:08

Meanwhile.... the pennies keep rolling in:TheSaint (@SimonSaint3)30/07/2019, 23:06Good to see fresh advertisers using #BIDS to get brand awareness whilst playing SM19 this evening. pic.twitter.com/DhFWv2DGTz

[global nomad] 31/7/2019 11:53

thanks Angel,

all I'm saying is there seem to be more significant size trades going through ( and hence delayed) although I haven't gone back through data to corroborate figures...

[angel333] 31/7/2019 11:41

GN

London Stock Exchange rule 3030 covers delayed/deferred publication of trades.

A trade dealt by a member firm (likely market maker but can also be a broker) can be delayed IF it was dealt in a principal capacity...

These are normally trades of significant size and the facility is in place to protect marker makers in effect giving them sufficient time to unwind their position.

[global nomad] 31/7/2019 11:19

a lot of delayed trades around 40/50k shares showing up through the morning, more than previous few days.

[scotty666] 31/7/2019 10:23

Well I guess it was only 100k anyway.

[angel333] 31/7/2019 10:22

Scotty666

Peel Hunt - the market maker in question - were offering 100k shares. It does not mean that they actually sold them but that was there intention.

It is not a trick - It is just how the market makers work.... They stand up to be counted in terms of making a two way price, and there job is to make money in the middle....

[scotty666] 31/7/2019 10:13

It does make me wonder why you can sell 100k at close to the offer price Angel, another cunning trick no doubt

[moneygenxyz] 31/7/2019 10:05

Mmm lots of Tom foolery. Thanks for the insight.. I’m slightly naïve in that respect

[angel333] 31/7/2019 10:03

Moneygenxyz

They are not really buying 5 shares - It is a tactic to hold the share price up/high whilst trying to sell in size.....

Market Makers know all the tricks.....

What it does tell me is that the share price is too high and will likely fall....

[moneygenxyz] 31/7/2019 09:56

Who is selling £1.75 worth of shares and what are their trading fees??