In a strategic move that underscores the accelerating convergence between traditional finance and digital assets, Crypto.com has appointed Nicolò Pagliari as its new Global Vice President of Growth and Media, marking another high-profile talent acquisition from the CFD and retail brokerage sector.

Pagliari, formerly Head of Marketing for Asia-Pacific at Saxo Bank, brings over seven years of experience in digital strategy and regional campaign leadership. His transition to Crypto.com reflects a broader industry trend: seasoned executives from legacy financial institutions are increasingly pivoting to crypto platforms and proprietary trading firms.

Pagliari began his tenure at Saxo Bank in Copenhagen as a Digital Marketing Strategist, later relocating to Singapore to lead marketing efforts across Asia-Pacific. His appointment at Crypto.com follows a series of senior hires from traditional brokers, including Chris Old (ex-IG Group) as VP of Organic Growth, Kevin Algeo as Head of Capital Markets, and Alex Ratford as Partnerships Lead.

In a LinkedIn post announcing his move, Pagliari described the opportunity as “one you can’t say no to,” citing Crypto.com’s ambitious global expansion and commitment to innovation. “The scale of international growth and product development is at a critical turning point,” he wrote, “and I’m energized to contribute to this phenomenal journey.”

The appointment aligns with Crypto.com’s aggressive push into regulated financial products, including CFDs, stocks, and futures. Earlier this year, the company acquired a CySEC-licensed broker (formerly BrightFX), securing a MiFID license to operate across Europe. This mirrors similar moves by competitors like Kraken, which launched derivatives trading under MiFID II, and Coinbase, which acquired Deribit to bolster its derivatives footprint.

Crypto.com now boasts over 140 million users globally, and Pagliari will spearhead user acquisition, media partnerships, and campaign development from his base in Singapore.

Pagliari’s move is part of a growing migration of talent from traditional brokers to crypto and prop trading firms. A recent FYI study revealed that 40% of CFD brokers lack a marketing head, as competition for top-tier talent intensifies. Other notable transitions include:

• Michael Kamerman joining FTMO’s brokerage division as CEO
• Riana Chaili becoming COO after roles at IC Markets and TechFinancials
• Yassin Mismar, Zoltan Nemeth, and Andreas Andreou pivoting to prop firms and crypto ventures

Crypto.com President and COO Eric Anziani emphasized the strategic importance of Pagliari’s appointment: “His extensive experience in financial services and regulated markets will be instrumental in building a full-service, fully licensed suite of financial products.”

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