Audioboom Share Discussion Threads

[true8lue] 07/6/2020 19:09

We’ll have to agree to disagree. According to iab a listen is the same as a download for measurement purposes. Triton further validate this with their own 1 minute rule.

[poebardem] 07/6/2020 19:07

Triton Stat is weekly Downloads
Q1 RNS stat is listens ("plays")

hxxps://podnews.net/article/understanding-podcast-statistics
A “play” normally means that there’s a human being listening. A “download̶1; doesn’t always mean a podcast was ever listened-to.

[true8lue] 07/6/2020 18:15

They are the same according to the IAB podcast measurement technical guidelines, which both triton and audioboom measure in compliance with.

Downloaded Podcasts
Podcast downloading allows the audience to download full episodes of content that can be played at a later date and time. Listeners may subscribe to select programs, and platforms like the Apple Podcast App continue to support full downloads to a personal library for listening offline at any time in the future. The convenience of this system makes downloaded podcasts a continued preference among listeners.
Online Podcasts
Online podcasts appear to be streamed, but the file is actually being downloaded while the listener is listening to the file. The downloaded file is stored in a temporary location rather than to a library as with a downloaded podcast. Since online files are typically downloaded the same way as the files stored for later listening, delivery for these two formats are recorded the same way in the server logs. The only difference between the two is whether the listener is actively playing the file as it is downloaded or being saved for later listening - which can only be discerned by the player.

[poebardem] 07/6/2020 17:35

True8lue - I am saying they are 2 different metrics hence the difference between the listens stats on the Q1 RNS and the stats stated on the Triton reports.
hxxps://blog.simplecast.com/whats-the-difference-between-streams-and-downloads/

blog.simplecast.com/whats-the-difference-between-streams-and-downloads/

[wooty01] 07/6/2020 17:27

A little knowledge can be dangerous. May I suggest you send an email to Stuart Last. It's a valid point in view of the Triton report.

[true8lue] 07/6/2020 17:12

Ridiculous.. so are you claiming that triton don’t count streams as the full file isn’t downloaded. Think about that for a second and you’ll realise how silly it sounds.

Your article is a generic differentiator with regards to technology and has nothing to do with podcast metrics.

[poebardem] 07/6/2020 16:47

True8lue read here: hxxps://www.quickanddirtytips.com/tech/web/streaming-versus-downloading

Ad impressions - a basic calculation method is in my last post. If you want to understand this better then you should do more research and then review the RNS and Triton reports being mindful of the differences between the metrics.

[true8lue] 07/6/2020 16:20

While I agree on your first point wooty, the second is very important. Listens equals revenue and it’s good to have a handle on those figures.

[wooty01] 07/6/2020 16:02

Does not dose!

[wooty01] 07/6/2020 16:01

Why have a debate about whether Audioboom describes itself as a or the leading global podcasting company. They use both in the same RNS. Not clever but hardly worthy of debate. And listens, listeners, streamers or whatever. If Triton use the same metrics for all its companies what dose it matter. Are you going to sleep safer in your bed.

[true8lue] 07/6/2020 14:34

You’re slightly Wrong there. A stream is just a progressive download and all listens whether streamed or fully downloaded to be listened to later have to be written to some kind of memory, be it temporary disk cache in the case of a stream or permanent disk in the case of a download for later type.

I understand how a single ‘listener̵7; can create multiple ad impressions, but wanted to know more about a single listen creating up to 7 times ad impressions. Listener and listens are clearly very different things.

[poebardem] 07/6/2020 14:24

"So includes streaming" A download is stored to memory, a stream is not. It's different.

True8lue - I explained this above in a previous post. I will use a different example using a website:

1 User can visit a site and go to multiple pages and on each page can be exposed to multiple ads.

1 user can listen to more than one podcast and each podcast can have more than one ad.

- 1 user can listen to 3 podcasts meaning that user generates 3 listens. In each listen that user can be exposed to 3 ads. So 1 user has created 9 ad impressions.

1x3 = 3
3x3 = 9

[true8lue] 07/6/2020 13:48

That’s interesting poeb, can you help me more to understand how ad impressions can be 7 x listens. I saw those numbers earlier and can’t seem to find anything that explains the correlation online anywhere.

[true8lue] 07/6/2020 13:38

Ok so with a little more research I found the following. According to the triton reports a download is effectively a full or partially downloaded file (so includes streaming) they have a 1 minute trigger to satisfy their reporting metrics to ensure that spiders and bots aren’t creating the traffic.


There are some unfriendly folk on here that think I’m embarrassing, but I’m genuinely just trying to understand the metrics more.

[rachelrileysbra] 07/6/2020 11:50

If people are claiming the are invested and do not know this stuff then my advice is sell up. Research properly and buy based on that.
Quite frankly embarrassing and wasting peoples time.

[poebardem] 07/6/2020 11:27

Sorry True8lue that's not correct. There is streaming. Example: AB distributes to services like Spotify where podcasts can be streamed.

The 60 million "LISTENS" Q1 RNS is likely true as they also state the 442 million ad impressions. If you have experience in digital content / ads you will know that ad impressions at a 7x multiple of listens is a reasonable ratio.

[true8lue] 07/6/2020 11:16

My mistake poeb, I thought they were the same but doing a little research tells me now that they’re very different measurements. Stating listens is the more accurate way it would seem as stating downloads tends to inflate the figure somewhat. ( a download is guaranteed once a link is clicked but that may not actually lead to a listen)

This actually makes my question more valid as 7 million weekly downloads can only be equal to or less than 7 million weekly listens.. so that gap can only get bigger with regards to our stated ‘listens’;.

As I said earlier though, could still be valid I was just questioning the numbers.

[poebardem] 07/6/2020 11:10

Sir_Dom - Maybe you should switch from SWOT to SOAR :) Threats are easy to identify, the hard thing is identifying whether a company is well positioned to overcome them.

[poebardem] 07/6/2020 11:06

Sir_Dom - I'm not clear what your objective is here, but I have to agree with Lukehold. Your focus and the points you refer to as "constructive criticism" are full of holes.

[poebardem] 07/6/2020 10:56

For clarification the Q1 RNS states "The platform receives over 60 million listens per month" at the bottom not 60 million downloads as True8lue comments in his post 6 Jun '20 - 23:36 - 3016 of 3040
hxxps://audioboomplc.com/wp-content/uploads/2020/04/Q1-Trading-Update.pdf

Ref post true8lue7 Jun '20 - 09:33 - 3027 of 3040

On the Triton report it clearly states on page 5 that its 7 million weekly downloads.
hxxps://tritondigitalv3.blob.core.windows.net/media/Default/PodcastReports/US%20Podcast%20Report_April13-May10.pdf

[lukehold] 07/6/2020 10:43

How patronising Dom. I haven’t seen a valid argument from you yet. Just uncertainty, confusion and worry.

If boom was priced as the world leading podcast company I’d be the first to agree with you and be questioning those silly marketing straplines. To have it as you main argument for not to invest is frankly embarrassing for you and your new sock puppet friends account. On the N50 radar again is it?

[sir_dominic] 07/6/2020 10:31

True8lue : don’t worry, you cannot have a proper discussion with someone who is in love with their investment. Luke says he based his investment in BOOM based on hard facts. But from SWOT analysis he only choosing to do S & O. Just to be clear again, I hold shares in this company and I want it do do well. If they do well my shares will do well. But it doesn’t mean taking everything company says without applying a bit of constructive criticism.

[true8lue] 07/6/2020 10:21

Now who’s not doing their research, I’ve had my account since 2014, and I haven’t beaten any stock up, I’ve asked reasonable questions of a stock I own.

So many people are unwilling or unable to engage in reasonable debate these days, it’s a great shame and probably why many PIs lose money on the markets. Once invested in a stock you are putting blinkers on and refusing to accept anything other than a pot of gold.

[lukehold] 07/6/2020 10:17

Filtered for being thick and disruptive. I take it as a positive the more new sock puppet accounts that show up.

[true8lue] 07/6/2020 10:15

Now now Luke.. you know that’s not what I meant.. I said it’s conceivable that 32 million downloads could be achieved outside of the US. But as the US was our stated largest market I would have expected it to make up more than half of our downloads.

And before you get upset, I know how maths works, and that you can be a largest share without having greater than 50% of the whole. Which is why I’ve stated it’s conceivable, but a little suspicious to my mind.