YIWU, China, May 16, 2024
/PRNewswire/ -- As summer arrives in the Northern Hemisphere, sun
hats and cooling towels become a perfect match. Although the
summer's heat hasn't reached its peak, the early arrival of spring
in China has noticeably advanced
the sales schedule for sun protection products. Numerous merchants
in Yiwu have observed a spike in sales, particularly for items
such as sun hats, hats, and face-kinis since February 2024. Additionally, with the growing
awareness of "national fitness", high-tech sport gear like "cooling
towels" are seeing a surge in sales.
Yiwugo.com, the official website of the Yiwu Commodity Market,
is the largest commodity wholesale market in the world. According
to big data from Yiwugo, from March 1,
2024, to May 12, 2024, the
search volume rankings for keywords such as "hats" and "sun hats"
has climbed from around the 40th place to around the 15th. During
this period, the number of orders related to sun hats has remained
nearly the same as in 2023, but the transaction value of these
orders has increased by 1.65 times. Meanwhile, from April 1, 2024, to May 12,
2024, the number of orders related to cooling towels is 1.07
times that of 2023, with a year-on-year transaction value growth of
70%.
Mr. Zheng Xiongfeng, head of Yiwu Ruwei Clothing Co., Ltd., has
been engaged in sports products such as towels and neck gaiters for
many years. Seven years ago, he started producing cooling towels in
response to customer demand. It was during this period that Disney
buyers from Japan began
cooperating with Ruwei, with the company exporting approximately 4
million cooling towels to Japan
annually. This year, overseas orders came even earlier, with
samples being prepared for clients as early as December 2023.
"Since 2022, the trend of sports fashion has been robust in
China, and cooling towels have
become popular in the domestic market," Zheng said. By the end of
April, there was a noticeable a surge in domestic orders for
cooling towels. Anta, a well-known Chinese sports brand, chose
Ruwei as its cooling towel supplier after a thorough selection
process. The partnership has endured for over two years and
continues to thrive.
In recent years, most of Ruwei's new foreign orders have come
from inquiries on the Yiwugo platform. As a leading manufacturer,
Ruwei maintains a stockpile of 200 tons of raw materials for
cooling towels in stock and oversees every step of the production
process, from yarn procurement to fabric production and product
cutting. This meticulous approach ensures control over every stage
and fosters trust with clients, who often become long-term
customers following sample evaluations and on-site inspections.
Hats remain a perennial industry in Yiwu, and this year's sun
protection season is no exception. Ms. Lou Shuhui and her Chengwen
Hats Co., Ltd. have been in the business for nearly 20 years,
primarily exporting baseball caps and bucket hats to over 30
countries, with an annual output value exceeding 50 million yuan. She noted an increase in orders
from overseas brands this year. The company has been collaborating
with Walmart for nearly six years, with annual transactions
totaling around 2 million yuan. In
2021, they stood out among suppliers for Disney's strict quality
control on custom hats and have been working with them for three
years, producing nearly 2,000 hats daily.
Another notable hat manufacturer, Fu Longnv, specializes in hats
with UV protection materials. Her products, known for their SPF
value, have a good reputation in the domestic market and the brand
TUDROFI registered in the US has gained recognition in Europe and America. Since February, her
company has been exporting outdoor sun hats with anti-slip buckles
in black, white, navy, grey, and khaki. Customers frequently
reorder every three days, and the company is busy with inquiries
from foreign companies and buyers on the Yiwugo.
Haitao Hats Co., Ltd., a merchant in the Yiwugo industry
belt, specializes in exporting fashionable yarn-dyed jacquard
baseball caps. With an annual output of over 1 million caps, this
20-year professional hat manufacturer excels in fabric production,
shaping machines, and the selection of lining and sweatbands.
Currently, they are fulfilling a custom order for nearly 20,000
hats from a client in Tehran,
Iran. In addition, they are discussing future cooperation
after completing a trial order of hat brims customized by a
procurement group from Guangzhou.
Amidst the scorching summer sun, sun protection products and
cooling towels are in full swing for the peak season. Yiwugo stands
out as the optimal platform for buyers seeking a wide array of
best-selling products and reliable suppliers.
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SOURCE Yiwugo.com