NEW
YORK, July 10, 2024 /PRNewswire/ -- The global
online sex toys market size is estimated to grow by USD 18.93 billion from 2024-2028, at a CAGR of
about 14.96%, according to Technavio. The growing LGBTQ population
in developed countries is driving market growth, with a trend
towards increased innovative marketing of sex toys. The COVID-19
pandemic significantly boosted online sales due to increased home
confinement and the rise in e-commerce. However, cultural taboos
and stringent laws in regional markets pose challenges. Key players
include Bad Dragon Enterprises Inc., BMS Factory, and Lovehoney
Group Ltd.
Get a detailed analysis on regions, market
segments, customer landscape, and companies - Click for the
snapshot of this report
Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Gender (Female and
Male), Product (Adult vibrators, Erection rings, Dildos, and
Others), and Geography (APAC, Europe, North America, South America,
and Middle East and Africa)
|
Region
Covered
|
APAC, Europe, North
America, South America, and Middle East and Africa
|
Key companies
profiled
|
Bad Dragon Enterprises
Inc., BMS Factory, Cliq Ltd., FUN FACTORY GmbH, Gizmoswala,
JIMMYJANE, Landmark Group, LELOi AB, Lovetreats, Lovehoney Group
Ltd., Ltd. Brands, Luvu Brands Inc., PHC Inc., Pipedream Products
LLC, Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The
Aneros Co., VIBRATEX Inc., and WOW Tech International
GmbH
|
Key Market Trends Fueling Growth
Online sex toy sales through adult stores face societal stigmas,
leading market participants to prioritize discreet packaging for
sexual wellness products. Vendors use terms like "personal
massagers" or "pleasure objects" instead of explicit labels. KY, a
sex toy provider, markets its products through relatable
commercials, such as their Yours+Mine lubricant for couples.
Innovative strategies like crowdfunding are also employed to bring
products from concept to market. Discreet shipping with no product
indication and anonymous delivery further enhances consumer
comfort, driving the growth of the global online sex toys
market.
The Online Sex Toys market is experiencing significant growth,
driven by trends such as sex robots, bots, and dolls. Adolescents
and young adults are increasingly exploring sexual wellness,
leading to a surge in demand for luxury adult toys. Bluetooth
vibrators and romantic devices are popular choices, offering
emotional and physical experiences through technological
advancements like AI, VR, and AR. SexTech companies like Lovense
and ChatGPT Pleasure are revolutionizing the industry with
automated toys and remote control features, catering to various
needs such as medical benefits for menopausal symptoms, lack of
arousal, premature ejaculation, low libido, and erectile
dysfunction. Investors, including private equity firms, are
recognizing the potential of this market, leading to product safety
regulations and distribution expansion. Cultural attitudes and
societal norms are evolving, reducing the stigma surrounding sexual
health. Products like TIANI Harmony and regional expansion into
diverse markets are key strategies for companies looking to cater
to diverse preferences and needs. The ecommerce segment dominates
the market, with Bluetooth connectivity and smartphone
compatibility enabling convenient access to these therapeutic
tools. Regulations, legal frameworks, and societal attitudes
continue to shape the future of this dynamic industry.
Discover 360° analysis of this market. For
complete information, schedule your consultation- Book
Here!
Market Challenges
- The online sex toys market is witnessing significant growth due
to the increasing acceptance of adult products. However, societal
perceptions and legal restrictions remain major challenges in some
regions, particularly in Asia
Pacific (APAC) and the Middle East Africa (MEA). In the
1920s, the association of sex toys with pornography created a
social stigma. Some countries in these regions have laws
prohibiting the sale and possession of sex toys due to their
perceived obscenity. For instance, in Malaysia, engaging in the sales, distribution,
or possession of obscene materials, including sex toys, can result
in imprisonment. In Japan, vendors
circumvent these laws by designing dildos to resemble toys or
animals. These varying regulations and cultural beliefs pose
challenges to the global online sex toys market, particularly in
APAC, where countries such as India, Pakistan, and Malaysia have stringent laws against the sale
and use of sex toys. Despite these challenges, the emergence of
e-commerce platforms enables buyers to remain anonymous and access
these products. However, societal perceptions and legal
restrictions continue to hamper the growth of the global online sex
toys market.
- The online sex toys market is experiencing significant growth
due to the integration of technological advancements like
Therapeutic Tools and SexTech products. Companies like Lovense
and ChatGPT Pleasure lead the way, offering emotional and physical
experiences through AI, VR, AR, Bluetooth connectivity, and remote
control features. However, challenges persist, including societal
attitudes, stigma, and regulatory frameworks. Investors, including
private equity firms, are taking notice, recognizing the potential
in sexual wellness. Product safety, distribution, and cultural
norms are key considerations. As the market expands to include
diverse needs and preferences, regulatory compliance, product
expansion, and regional expansion are crucial. The ecommerce
segment and mass merchandisers, such as WalMart, are entering the
market, making sex toys more accessible. However, legal frameworks
and societal norms continue to evolve, presenting ongoing
challenges.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This online sex toys market report extensively covers market
segmentation by
- Gender
- Product
- 2.1 Adult vibrators
- 2.2 Erection rings
- 2.3 Dildos
- 2.4 Others
- Geography
- 3.1 APAC
- 3.2 Europe
- 3.3 North America
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Female-
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Research Analysis
The online sex toys market is experiencing a surge in demand
driven by the innovation of sex robots, bots, and dolls catering to
the needs of adolescents and young adults. Luxury adult toys,
including Bluetooth vibrators and romantic devices, offer automated
pleasure and Bluetooth connectivity for remote control features.
These toys provide medical benefits for individuals experiencing
menopausal symptoms, lack of arousal, premature ejaculation, low
libido, and erectile dysfunction. AR technology and smartphone
integration add to the immersive experience. Investors, including
private equity firms, are taking notice of this growing industry,
leading to product expansion and the development of diverse needs
and preferences. However, regulations, product safety, cultural
attitudes, legal frameworks, and societal norms present challenges
for market growth.
Market Research Overview
The Online Sex Toys market is experiencing rapid growth with the
integration of technological advancements such as sex robots, bots,
and dolls. These automated toys cater to various demographics,
including adolescents and young adults, seeking novel and emotional
physical experiences. Luxury adult toys, like Bluetooth vibrators
and romantic devices, offer unique features such as remote control,
smartphone connectivity, and even AI integration. SexTech products,
including TIANI Harmony, provide medical benefits for individuals
experiencing menopausal symptoms, lack of arousal, premature
ejaculation, low libido, and erectile dysfunction. These
therapeutic tools are gaining popularity as societal attitudes
towards sexual wellness evolve. Investors, including private equity
firms, are taking notice of the market's potential, leading to
product expansion and regional expansion. Ecommerce segments and
mass merchandisers, such as WalMart, are also entering the market,
making sex toys more accessible to a diverse range of preferences
and needs. Despite the progress, societal stigma and legal
frameworks continue to pose challenges. Regulations regarding
product safety, distribution, and cultural norms are essential
considerations for companies in this industry. As technological
advancements continue, the integration of AI, VR, and AR in sex
toys is expected to revolutionize the market further.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Gender
-
- Product
-
- Adult Vibrators
- Erection Rings
- Dildos
- Others
- Geography
-
- APAC
- Europe
- North America
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download
multimedia:https://www.prnewswire.com/news-releases/online-sex-toys-market-size-is-set-to-grow-by-usd-18-93-billion-from-2024-2028--growing-lgbtq-population-in-developed-countries-to-boost-the-market-growth-technavio-302192336.html
SOURCE Technavio