empowering nail enthusiasts to craft
show-stopping manicures, essie debuts new
franchise
NEW
YORK, May 16, 2024 /PRNewswire/ -- essie,
the leading nail brand and America's nail salon expert since 1981,
invites you to dive into a world of limitless self-expression and
customization with the launch of its DIY design destination,
nail art studio. The two new technologies within the
franchise, jelly gloss and special effects, are
formulated to take any manicure to another dimension. Endless
possibilities are easy to achieve at home with creative finishes
and washes of color that challenge pros and beginners alike to live
the phrase "if you can dream it, you can do it."
introducing jelly gloss:
Crafted with a sheer yet
buildable formula, the jelly gloss collection offers layers of fun,
striking the perfect balance between a juicy glaze and luscious
coverage. with nine captivating shades including arctic jelly, ink
jelly, cheek jelly, and more, this collection–which can be worn
alone, layered, paired, or over any essie color – ignites a
spectrum of possibilities, allowing users to create color stories
all their own.
experience mesmerizing special effects:
Designed to
transcend ordinary manicures, the special effects range delivers
mesmerizing show-stopping effects with nine unique finishes. From
flaky pearls to pixel pearls and satin chromes, each formula fuses
duo-chrome flips with holographic & light-reflecting finishes,
enabling wearers to customize their nail journey for a hi-beam
dream. Whether worn over bare, layered or over any essie color,
these effects promise an artsy, creative touch that captivates.
"The essie brand at its core has always encouraged
self-expression and the notion of living life in color," notes
Amy Whang, U.S. President of essie,
Garnier and Maybelline New York. "The launch of Nail Art Studio
brings us closer to not only fitting into the trends we love - but
providing the tools and inspiration to set them. We are excited to
see essie enthusiasts unleash their inner artists and elevate their
nail game like never before."
essie fans can expect to see nail art studio brought to life in
new and exciting ways this summer, beginning with its debut on
TikTok Shop. The launch will mark essie's inaugural venture into
the platform's shopping functionality. Additionally, essie brand
presence is planned at RuPaul's DragCon LA, presented by World of
Wonder and taking place July 19-20, 2024 at the
Los Angeles Convention Center,
where the nail art studio lineup will be seen highlighted as a tool
for colorful self-expression. Tickets are available for
purchase at rupaulsdragcon.com.
Both jelly gloss and special effects are now available for
purchase for $13.00 each at select
pharmacies and retailers. For more information, please visit
www.essie.com/nail-polish/nail-art-studio.
about essie:
America's nail salon expert, essie aims
to inspire a love for the manicure experience with a wit and style
that touches people everywhere. The salon-quality formula and
catchy, whimsical names have led to the creation of thousands of
shades. For more than 35 years, essie has been a color authority
and leader in nail luxury, committed to high-quality standards with
an award-winning line of nail polishes and nail care products.
Started in 1981 by our namesake Essie
Weingarten, essie continues to delight the color-obsessed
with a love shared all over the world.
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SOURCE essie