Aragon Research releases the fourth edition Globe™ report for
Workflow and Content Automation, highlighting the rise of AI and
its impact on the WCA market.
PALO
ALTO, Calif., May 23, 2024
/PRNewswire-PRWeb/ -- Aragon Research, today, released the fourth
edition of The Aragon Research Globe for Workflow and Content
Automation (WCA), 2024. The report examines 12 major providers in
the WCA market and underscores the transformative impact of
generative AI and intelligent content assistants on content
automation.
"Intelligent content assistants are
emerging to automate and route content faster, and generative AI is
poised to reshape the WCA landscape in the coming years." -
Jim Lundy, CEO of Aragon
Research
Key Findings:
- The Age of AI in Content Automation: Generative AI is
revolutionizing content automation, enabling faster automation of
document processes. Intelligent content assistants are poised to
redefine how businesses interact with and manage content.
- Intelligent Content Assistants on the Rise: The report predicts
the emergence and rapid adoption of intelligent content assistants,
capable of summarizing lengthy documents, drafting emails, and,
eventually, generating complex contracts. Aragon Research predicts
that by 2025, 40% of Workflow and Content Automation providers will
offer an Intelligent Content Assistant.
- Custom Generative Content Models: The future of content
automation lies in custom generative content models (e.g., Custom
LLMs) that leverage an organization's data, enabling the creation
of highly tailored and relevant content.
- The Current State of WCA: While still predominantly
rules-based, WCA is evolving rapidly. Enterprises are increasingly
adopting semi- or fully automated document processes, fueled by the
potential of generative AI.
- The Need for Business Transformation: The age of AI
necessitates accelerated business transformation. Enterprises must
prioritize automating customer-facing and employee documents,
carefully evaluating WCA providers' roadmaps for generative content
capabilities.
"The race to AI is intensifying pressure on enterprise
transformation," said Jim Lundy, CEO
and Lead Analyst at Aragon Research. "In the realm of content
automation, the age of AI is here. Intelligent content assistants
are emerging to automate and route content faster, and generative
AI is poised to reshape the WCA landscape in the coming years."
The 12 major WCA providers assessed in the report are:
Adobe, Conga, Docusign, Dropbox, Ironclad, MHC Software,
Mitratech, Nintex, OpenText, PandaDoc, Quark, and Smart
Communications.
The Aragon Research Globe for Workflow and Content Automation,
2024 provides valuable insights for business and IT leaders seeking
to understand and leverage the power of WCA in the age of AI.
About Aragon Research
Aragon Research delivers high-impact visual research,
consulting, and advisory services to provide enterprises with the
insight they need to make better technology and strategy decisions.
Aragon Research serves business and IT leaders and has a proven
team of veteran analysts. For more information, visit
https://www.aragonresearch.com/.
Media Contact
Paula Quiroz, Aragon Research,
650-285-9889, Marketing@aragonresearch.com, Aragonresearch.com
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SOURCE Aragon Research