Bidstack Share Discussion Threads

[hazl] 22/7/2019 10:35

I think the longer you have been in this business the more wary you become,but there is a difference between finding negatives and talking down.
I think you would agree?
At least you have acknowledged the options part. I was waiting to see if you did.

[moneygenxyz] 22/7/2019 10:33

Digging the dirt saved me at Taptica a while back.

Sold at the high whilst warning everyone about the open case against the CEO for fraud on the board. No one listened and attacked. It’s still sinking to this day after the case went against him.

More than happy to hear any due diligence and I will be listening. Although no need to attack. Just drop it onto thread and let others decide.. we are all pretty decent here and have a nice balance.

[meganxmas] 22/7/2019 10:21

FWIW I like this too. Might take a while for revenues to build but def doing a lot of things right.

[superg1] 22/7/2019 10:17

I did spot the options and they are attractive which no one can deny is always a moot point with historic AIM hype companies

Hence my stance is with everything look for the bad bits as the company won't tell you those, they will however significantly overstate the good bits. I'm taking about the wrong'uns on the AIM they far outweigh the good guys.

Bruno Jactel and co were a success pre Tyra which made many think it was nailed on. I found plenty of negatives that they hadn't told the market.

Just saying trust nothing DYOR.

Glad to see there are some sensible folk here.

[sja123] 22/7/2019 10:13

"Aside from huge market exposure – Bidstack’s implementation in the Football Manager simulation franchise ensured around 25m impressions a day for advertisers in December – this approach offers numerous advantages to advertisers. Indeed, it enables them to alter their campaigns in real time, tailor adverts to specific players, monitor the success of their advert using analytics, and, importantly, avoid ad blockers."

[homebrewruss] 22/7/2019 10:03

superg1 your basic understanding is correct.
Through this approach they can also target ads more specifically based on time of day, geolocation, demographic etc (as demonstrated by this recent case study:

As Mcfly mentioned anzu are also in this space and I think there are a couple of minor players but Bidstack are going for a landgrab which also explains in part their recent recruitment.

Agree a placing at some point is also possible to continue the land grab etc before they reach breakeven.

[sja123] 22/7/2019 10:02

The "expensive" staff.....the advisory board, which is where most of the big name hitters are, are incentivised with options I believe.....ie. not taking a salary....and James Draper owns 20% of the company himself....the best incentive to have IMO....

[affc21] 22/7/2019 10:00

Super,Just to add that some of the Advisory Board Members are getting paid via share options.Good posts McFly

[superg1] 22/7/2019 09:54

YEs you game I thought you would recognise it.

He is on there saying it's a unicorn and that investors should ignore nay negative view.

That is highly irresponsible, like Winnfrith but the other end. Winn is much like you spreading false information for gain.

How did your multi millions of shares on Skin go, still, got them, I was totting them up as you were apparently 'buying' them, not one sell then you foxtrot oscared and appeared on the next one.

[homebrewruss] 22/7/2019 09:49

Has anyone heard any more mention about a BIDS investor day?
I think I saw something on twitter maybe about it possibly being in September.
Whenever it is (and assuming it happens) one would assume there will be some decent news beforehand.

[superg1] 22/7/2019 09:49

Thanks Mcfly

There are some usual suspect pump and dump guys here that have been on various thread over the years.

So the hope is some out there that understand and may respond.

In my simple understanding of it so far, which the video they show is pointless and Justin worse than useless, he explained nothing.

Previous tech is limited to static ongoing advertising in the game that can't be changed. Bids is live and can be changed. That's how I see it in simple terms.

The question is now if the unique claims are true. I don't like exclusivity, exclusivity is often a device by big names to crush progress.

On the money front surely (as expected for start ups) In the coming months they will need another fund raise. On that front I simply don't trust nomads they are all bent. They have loaded up with expensive staff and are busy upgrading the tech. That line clearly indicates not much revenue this H1, it was in April so they had a fair idea.

[hazl] 22/7/2019 09:38

Yes but even twitter crews pick the right ones sometimes. 8-)

[hazl] 22/7/2019 09:29

The other very important thing( that I have brought up before) is very relevant indeed,it is the fact that other digital advertising hasn't really worked.
There have been a multitude of reasons for that, but companies have I'm sure wasted huge sums.
Location sciences will show you just how relevant that has been to making big firms far more careful second time round.
If James can do a good job of the trials and combat the skepticism...good signs of that I believe with Random house's comment....then I think this new category might be revered.
Nothing is in the bag but we have everything to play for.


IMO

[hazl] 22/7/2019 09:29

The other very important thing( that I have brought up before) is very relevant indeed,it is the fact that other digital advertising hasn't really worked.
There have been a multitude of reasons for that, but companies have I'm sure wasted huge sums.
Location sciences will show you just how relevant that has been to making big firms far more careful second time round.
If James can do a good job of the trials and combat the skepticism...good signs of that I believe with Random house's comment....then I think this new category might be revered.
Nothing is in the bag but we have everything to play for.


IMO

[haz101] 22/7/2019 09:26

Great posts this morning guys!

[magli] 22/7/2019 09:21

In fact I asked James on linked in about anzu but no reply.

[mcfly79] 22/7/2019 09:21

If everything comes together then there should be a step change in revenue in Q4. This is why the company is still predicting to make the full year forecast and having revenue so H2 weighted.

If it comes together I think the key announcements will be as follows (and all are interlinked so may come in close succession):

*A trade deal with a large ad agency (e.g. an agreement for the ad agency to spend $x million dollars over an x month period on Bidstack in-game ads).
*An agreement with one of the large DSP platforms (e.g. The Trade Desk) to route the spend through.
*Agreements with new Game Publishers (so that there is enough ad inventory for the spend)

[snoopy12] 22/7/2019 09:14

SG ,good to see you here. Good to see you add something from the other side of the fence. Like VRS one is going to see the rewards in not a too distant future, being a disruptive technology I am not worried about the expectations on the financial fronts.They are going the right way by hiring the best in the business hopefully they will deliver.
TW briefly had a go on bringing the share price down on some leaked placing news but luckily the share price held up and has doubled .The revenue streams are imminent here as is the case with VRS.

[global nomad] 22/7/2019 09:05

Nice post mcfly

[moneygenxyz] 22/7/2019 09:04

MCFLY79 you should post more often!

Great summary.

[global nomad] 22/7/2019 09:01

Superg , you seem to have missed the fact they have developed deals before they were able to attract high calibre advisors and staff. I am not sure if you are being deliberately obtuse or talking the information down. I am happy if you are sceptical and want more information but please don't suggest we don't know why we are here. And like all advice, on all boards and platforms, everything should be taken with a pinch of sea salt.

[mcfly79] 22/7/2019 08:59

Hi superg,

Good to see you looking at this. I’m a VRS shareholder (Martin - we met at the Cambridge tour) and I’ve really appreciated your research on VRS over the last few years.

The difference with Bidstack is that they are building for scale. Rapidfire have some ad campaigns in games where they have run specific ads for specific brands in specific games. Also, rapidfire haven’t done much recently.

What Bidstack are trying to do is establish in-game advertising as a recognised category in the programatic advertising systems. The majority of digital ad spend is now programatic and a huge amount of advertising dollars are spend programatically (over $100bn globally annually).

The way I understand that programatic ad spend works is that an ad agency will create an ad campaign for a brand targeting specific people (based on demographics and search histories etc). The ad money will then flow into the automated programmatic systems and result in bidding on ad space on websites and in apps. The ad agency doesn’t have granular control over precisely which websites the ads are shown in etc (there will just specify types of websites and users with some additional brand safe guidelines).

Bidstack want to add in-game advertising to this system so that when an ad agency is creating an ad campaign they will include in-game ads in their thinking (and a portion of the programatic spend will then flow into in-game ads).

Bidstack are working through all of the necessary steps to make this happens. Some are as follows:

*Talking to game developers to secure in-game ad space.
*Working with the bodies who set advertising standards to define standard ad formats for various game types
*Working with these bodies to define what counts as an ad impression
*Working with ad agencies to ensure they have the required tracking, verification and reporting technology in place (e.g adding ad agency tracking pixels into game ads)
*Creating a reporting console that plugs into the DSPs, games, and ad agencies to allow full tracking of ad spend effectiveness.
*Working with DSPs to create in-game advertising as a category in the programmatic platforms.
*Educating the industry at all stages.

Bidstack have said that they know that nobody else is talking to the standard setting bodies in the detail needed to do what they are doing. Their competitors are not building for scale the same way they are.

As far as I know, the nearest competitor is an Israeli private company called Anzu.

If Bidstack can bring it all together and convince the advertising world that in-game is a category that should sit alongside in-web and in-app then the business can scale frictionlessly very quickly. They will be plugged into the wall of programatic ad dollars, ready to flow into whatever games they bring on board.

That’s the theory at least but they are certainly building a team that will give then the best chance of making it happen.

[hazl] 22/7/2019 08:53

Disagree with your last sentence in particular.
You see unlike you ( I suspect) or me,BIDS has actually been there,done that with KIN.
They know what the real world is like and it's tough,another firm with more capital took over the scene and had the clout to do it.
These guy are so creative that they have again come up with a hugely marketable idea,that is right upto speed with the current situation. But this time they brought the sage advice of those that had worked with the top guys.
They have in other words done everything to protect themselves.

[superg1] 22/7/2019 08:41

OK so I've now worked out the potential difference. It's very east to explain.

I study investors as much as I study the company.

In one simple sentence the claimed difference can be explained. Now just a case checking other in-game advertisers to see if they also have such tech or any others in play.

Ex Apple CTO this early makes me wince as such folk this early with limited cash don't come cheap.

Yes you have to speculate to accumulate but the prudent way is to develop the deals (they have plenty of relevant staff) then bring in the team to support it all.