In a landmark move that bridges the worlds of high finance and high-speed racing, Revolut, the global fintech powerhouse, has been unveiled as the title partner of the future Audi F1 Team, set to make its debut in the 2026 FIA Formula One World Championship.

The announcement marks a strategic alliance between two innovation-driven brands, both poised to disrupt their respective industries with bold vision and cutting-edge technology.

A Fusion of Speed and Fintech

The partnership, announced jointly by Audi AG and Revolut, will see the team officially branded as the Revolut Audi F1 Team from the start of the 2026 season. Audi, which recently completed its acquisition of the Kick Sauber F1 entry, is preparing for its long-anticipated entry into Formula 1 with a clear ambition: to use the sport as a platform for technological relevance and sustainable brand growth 

Revolut, with over 60 million customers globally, is equally ambitious. The fintech firm is accelerating toward a target of 100 million users, and the partnership with Audi offers a unique opportunity to engage with a global audience through the spectacle of Formula 1 

“This is a monumental partnership for Revolut and the future Audi F1 Team,” said Nik Storonsky, CEO of Revolut. “We’re bringing our customers into Formula 1 with unforgettable experiences at a pivotal time for the sport. As Revolut continues to challenge the status quo in global finance, the Audi F1 Team is set to do the same in motorsport.” 

Innovation On and Off the Track

The collaboration goes far beyond branding. Revolut Business will be deeply integrated into the team’s financial operations, streamlining everything from budgeting to international transactions. Fans will also benefit directly, with Revolut powering seamless checkout solutions for team merchandise, ensuring a premium and intuitive retail experience during race weekends

“With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition,” said Jonathan Wheatley, Team Principal of the future Audi F1 Team. “This is more than a brand fit; it is a strategic alliance engineered to challenge conventions in motorsport.”

The partnership also aims to redefine fan engagement. Audi and Revolut plan to introduce interactive digital experiences, exclusive benefits for Revolut users, and immersive race-day activations designed to appeal to a new generation of motorsport enthusiasts.

Audi’s Vision for Formula 1

Audi’s entry into Formula 1 is being led by a seasoned team, including Wheatley and Chief Operating Officer Mattia Binotto, formerly of Ferrari. The German automotive giant sees Formula 1 not just as a racing challenge, but as a technologically relevant and economically sustainable investment in its future

“Formula 1 is a global stage that offers us the opportunity to reach new target groups and generate enthusiasm for our products,” said Gernot Döllner, CEO of Audi AG and Chairman of the Board of Sauber Motorsport AG. “In Revolut, we have found a partner that shares our ambitions and attitude.” 

Looking Ahead to 2026

With the 2026 season fast approaching, the Revolut Audi F1 Team is already laying the groundwork for a competitive debut. The team is establishing a UK Technical Centre, refining its engineering capabilities, and preparing to challenge the sport’s elite with a fresh approach to racing and operations.

This partnership is more than a sponsorship—it’s a statement of intent. As Formula 1 evolves into a more digitally connected and globally inclusive sport, the union of Audi and Revolut could well become a blueprint for future collaborations between tech and motorsport.

Photo by Chethan Kanakamurthy on Unsplash

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