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MIRI Mirriad Advertising Plc

1.225
-0.05 (-3.92%)
Last Updated: 14:59:21
Delayed by 15 minutes
Mirriad Advertising Investors - MIRI

Mirriad Advertising Investors - MIRI

Share Name Share Symbol Market Stock Type
Mirriad Advertising Plc MIRI London Ordinary Share
  Price Change Price Change % Share Price Last Trade
-0.05 -3.92% 1.225 14:59:21
Open Price Low Price High Price Close Price Previous Close
1.275 1.225 1.275 1.275
more quote information »
Industry Sector
MEDIA

Top Investor Posts

Top Posts
Posted at 17/5/2024 08:29 by tickboo
LOTM is well intended but a little naive. GMs are boxing ticking exercises and a Q&A very rare. Mirriad will have approached all large holders to take part in the raise and most seemingly said no thanks but they will have been asked to vote through the raise. The choice is to vote against and the co runs out of cash before end of August so they of course agrees. The BoD know this and will not be taking questions of pesky retail investors. Some of the nonsense posted on LSE shows why so many AiM punters lose a lot of money. I've lost along the way of course but some of the comments particularly on finance embarrassing. Mirriad will need to pump a lot before the next raise H1 next year. The broker note doesn't make for pretty reading and that's a house broker note so optimistic (like many on lse).
Posted at 12/5/2024 12:09 by last of the mohicans
Hi kaos3,

Thanks for you comments.

I most certainly didn't know what was coming, my worst case scenario was a £5M raise.

If I had known what was coming I wouldn't have bought 1.325M shares at an average price of around 2.10p I haven't sold a single share to date.

And I most certainly wouldn't have shared all the research I'd done with others on other share's BB's to end up damaging my own reputation because of it that's for sure.

I could have held off buying & sharing until after the event, if I'd thought it was going to be that big & anything like that price.

Why did I move fast at the end, because I believed Upfronts24 was going to be the big reveal, the gamer changer moment that would draw USA investors to the company with the mention of AI & them finding out that Mirriad had 40% of the market & another 15%+ provider in negotiation.

My research then showed Upfronts24 was week commencing 13th May & one of the possible reveals (company we're signed up with) is on 14th May. So if Mirriad name came out then, then the share price would climb considerably (in my view).

That left just 12 days max to get everyone fully positioned & I had targeted my research at "long term " holders meaning the free float by Upfront24 would be much smaller than it had been, so any movement would be bigger.

That would give the company a good platform to do the £5M max raise on ( & I was only 85%) convinced a raise was needed soon - because we had no data to go on (31st March cash balance or Q1 sales revenue) which we now know would have shown revenue wasn't increasing as fast as might have been expected (& NO I wasn't expecting huge numbers but a definite upward curve - probably £1M for Q1 was my sort of figure, but given that £2.8M I'm guessing the actual one will be lucky to be £0.5M).

The higher share price would have meant a lot less dilution all round if it was a share placing rather than another form of finance.

--------------------

I wouldn't say they are being nice, the exact opposite.

I'm not going to reveal all the avenues I'm exploring but you are on the right tracks with some of them.

LOTM
Posted at 11/5/2024 22:23 by last of the mohicans
Hi DaveMac3,

Sadly that is a really hard question to answer right now when so little of the information needed to make those judgements/decisions on is not in the public domain.

Even more so when it's clear that Mirriad & the Nomad are being as uncooperative & unresponsive as they think they can get away with ahead of the 23rd. In time it will come out into the public domain & everyone will be able to see it in plain sight for themselves & will be shocked by it.

Without a doubt there has to serious changes in the way the company communicates with its private investors. It has to be open & transparent in that regard from now on. Anything less is unacceptable.

Beyond that - its simply impossible to say without facts -

The fact so many USA content providers want to use the product, I'd say is validation that Mirriad has something potentially very special on its hands. The trouble is, it doesn't seem to be able to communicate that fact in a meaningful way to virtually anyone else other than advertisers & that's a real problem & needs addressed quickly.

Has it just been overlooked / or do the board members etc just not have the right skill set to achieve it ? & if they don't have the skill set what needs to change to get it in place to resolve the issue going forward.

LOTM
Posted at 11/5/2024 21:40 by last of the mohicans
Sorry Everyone,

What I should also have included in my last post was the message I was conveying to them during that conversation.

That the company is totally disconnected from private investors, it has not engaged with them in any way, let alone in a meaningful way for 6 months plus. Now it has alienated & angered the vast majority of its existing private investors, with the price & size of the placing & any trust that had existed previously has now been totally destroyed.

All because Mirriad hasn't taken them on the journey with them, by not explaining clearly how the pieces of the jigsaw fit together, like the various pieces of Programmatic from the Content providers side of things to the Sales side which is meant to be the last missing piece of the puzzle. That then take you from "Manual" mode to effectively automatic mode.

The total lack of key financial information in the placing document like the End of March cash balance or Q1 sales Revenue & especially the lack of a projected break-even target date (by quarter in 2025) as realistic future guidance of how long funding will be required for.

That the £2.8M number was a big & meaningless mistake. It was given without context no notes as to how it was arrived at. Has only confused investors & many think that is going to be the max revenue number for the year, when in fact new ad campaigns can be run at short notice & some revenue not in that number could indeed still occur in Q2 , never mind Q3 & 4.

The information that should have come out earlier around C4, Sky & the other 32% of USA content providers.

Lastly the terrible timing of it with Upfronts24 due next week.

LOTM
Posted at 07/5/2024 14:24 by last of the mohicans
Dear Board Member,

I am currently a shareholder in the company with a shareholding of over (X Shares or X%).

I find the events of the past few day's extremely disappointing to say the very least & the timing of it makes absolutely no sense at all. While I along with other existing shareholders knew the company was very likely to need additional funding to see it through to break-even on a monthly basis. Everything that has been said publicly, be it through the company blog, company LinkedIn account or LinkedIn accounts of Directors & senior executives in recent weeks, would indicate that the company's prospects are very good indeed & speeding up ....

Yet here we are receiving news that the company has undertaken a massive share placing, not only has it placed those shares at a truly horrendous discount of 43% to the then share price, it has then gone ahead & placed an additional 64M shares when it didn't need to. Resulting in further massive dilution for existing shareholders who are seeing there ownership of the company being diluted by 100% now.

Last Year's share placing of a similar size was done at a discount of just 4.8% to the mid market price.

Have you No shame or integrity ?

You want us to believe that this is the best you can achieve on our behalf.

That this is the best timing to initiate such action, when according to the company posts we are about to be unveiled by the major Content providers at the up coming Upfronts24 in less than 2 weeks time, or the "soon" to be released Microsoft Webinar wouldn't have brought much more attention to the company from investors?

That was before the said RNS made public that an additional 32% of USA content providers are now in detailed talks with the company, or the C4 & Sky contracts news. News never made public until now, yet likely to have increased investor interest in the company had it been released previously.

The company has not engaged with its shareholders in a very long time, no updated presentation since August 2023. No webinar's or Introduction to the company events or attended Investor event's, to get the Mirriad name known to Investors & new shareholders on the register.

No none of that occurred, did you even try accessing the funds required through other means ?

Instead out of the blue we see a rushed & botched share placing that you believe is the best method of funding the company through to break-even & even then you can't project which quarter of 2025 you currently expect to break-even.

The Executive Directors & the rest of the board have a lot of explaining to do & quite frankly there is now NO trust whatsoever between existing shareholders & this board of directors.

I see on public websites that a group of existing shareholders seem to be joining together to tackle this matter & unless the company comes up with some detailed explanations in the next few days to address all of there concerns. I'll have to seriously consider either joining them or voting as they do at the upcoming GM & AGM where given what's occurred every single member of the board should be putting themselves forward (no matter when they were last approved) for re-election to see if shareholders want them to remain with the company or not.

I also believe from the sites that they have recently submitted an interesting idea for funding the company instead of the one the company's proposed, I hope it is urgently being given serious consideration or something similar.

A very disgruntled Shareholder.
Posted at 03/5/2024 10:20 by yasx
Well, there we are. I warned readers in post 3529 not to believe the sudden avalanche of pan glossian posts by a poster across multiple boards providing pie in the sky projections about a business on the cusp of stellar transformation. The poster seemed to have convinced some he was hoovering up as many shares as possible based on his (alleged) extensive research) and the opportunity was only available for a linited time. Of course I told readers that no sane investor trying to build a position in a tiny microcap with urgency is giving a firm heads up to others to compete with him - that would be utterly absurd.

Fast forward a few days, just as I had anticipated, the said poster has disappeared and funnily enough is not buying the same shares in this so called once in a lifetime opportunity at half the price.

Needless to add, I am a very seasoned investor and saw the farcical stunt for what it was - but it seems several mug punters on here fell for the baseless hype and nonsense projections.

Those who did ought to learn from it - when others are telling you they want you to benefit due to their incessant need to help others, run for the hills.

It costs to be stupid - the more stupid you are, the more it costs.
Posted at 03/5/2024 07:39 by hamidahamida
Yet again proves never invest in companies who have a track record of shafting investors Leopard never changes its colourPeriod
Posted at 03/5/2024 07:11 by maccamcd
We're all disgusted by the price. I spoke to the lead broker involved in raising the money last night.He explained there's currently 10-15 companies live trying to also raise money atm, the conditions are still hard and the price was based on new investors being able to dictate what's best for them.The good news is Investec, Odey (Pa), The new Chairman invested, HNW mate of his £500k and others have invested and the company has the money to continue.There will obviously be some stags and MM's flipping the stock for a quick profit at the new lower levels which us existing holders will find stomach churning. I've invested too in this raise for clarity.We now need positive and substantial revenue guidance which has been intimated during the money raise roadshow.
Posted at 29/4/2024 10:46 by extrader
Hi LOTM,

Well, there are certainly a lot of sharks out there, I've always benefited from other investors who share 'hard' info, whether positive OR negative, preferably supported by links to source, so I can DMOR.

Any subsequent investment decision, be it buy or sell, is of course MY responsibility

I spent about 3 hours yesterday on MIRI, rooting around various rabbit holes and educating myself on something that was hitherto a closed book - so thanks for that opportunity! - and have today dipped my toes in the water.

As someone once said 'The best way to make money is to stop losing it'.

And, as someone else said, 'Life is too short to be small'.

ATB
Posted at 29/4/2024 10:31 by extrader
Ah! .....How does the Company benefit/get 'the cash needed'?

That requires a placing.
Which requires a memorandum.
Which provides 'hard', current and accurate information.
Which investors can then act on, or not.
Where's the 'pump' there?

Your hypothetical (and arguably defamatory, certainly snide) suggestion might, if true, give the Company a somewhat higher baseline at which to pitch its offer,but won't change the outcome of any fresh, by then 'informed', decision to invest.

As I see it.

'Splain it to me like I'm a seven-year old'

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