SAN FRANCISCO, Aug. 26, 2016 /PRNewswire/ -- On Friday, August 26th, Sephora brings
its innovative BEAUTY TIP (Teach, Inspire, Play) WORKSHOP
concept store to the Midwest with the opening of its new Michigan
Avenue store. Chicago's
revolutionary new shopping experience will be the fourth Sephora
BEAUTY TIP Workshop in the U.S., joining San Francisco's Powell Street, Boston's Prudential Center, and Toronto's Yorkdale Shopping Centre locations
which opened within the last year, and marks the global beauty
retailer's 400th free-standing SEPHORA store in
North America.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7749653-sephora-chicago-400th-store-opening
Sephora Michigan Avenue's BEAUTY TIP WORKSHOP, an all-new
10,040 square foot street-level store, is one of Sephora's
largest and reflects the next-generation of the continuously
evolving Sephora experience. The virtual paradise of endless beauty
options includes an exciting footprint that's both distinctive and
intuitive, with over 13,000 products, and a pioneering store
environment rooted in discovery and innovation. This includes a
wide array of services and classes that will make a visit to the
store a one-of-a-kind, individualized experience, every time.
"We're thrilled to expand our reimagined Sephora Beauty TIP
Workshop experience to Chicago's
Michigan Avenue, one of the premier shopping destinations in the
country," said Calvin McDonald,
President & CEO of Sephora Americas. "Every detail works
collectively to create a space for our clients to Beauty Together,
offering an incomparable level of integrated physical and digital
designed to teach and inspire our community of beauty
enthusiasts, partnered with an unparalleled assortment of
prestige-only beauty that engages them to play and discover
what works best for them."
Sephora's reimagined store concept features The Beauty
Workshop, the striking "heart" of the store design, and an
integral part of the TIP experience. The sleek table acts as a
central workstation where clients come together to learn via group
beauty classes with Sephora's educated facilitators, leverage
tutorials and Sephora Virtual Artist technology on integrated iPad
stations, or gather inspiration from The Beauty Board, Sephora's
own shop-able gallery showcasing user-generated content via a large
digital screen. Each station is equipped with its own product,
iPad, USB port and wifi, so clients can play,
browse and share looks on the digital screen and
online, right from their seat.
The new 14-seat Sephora Beauty
Studios serve as the place for one-on-one makeovers with
Sephora experts, and will feature the debut of
Sephora's NEW Digital Makeover Guide, an interactive
face chart that is a record of the specific service the client
received combined with customized product and application tips, and
is delivered directly to the client via email, making
it the first digital take-home-tool to be offered by
Sephora. At the Beauty Studio, clients will enjoy large
stations featuring Sephora + Pantone Color IQ touchscreens for
foundation, lip and concealer shade matching, and new mirror
and canopy lighting fixtures for maximum light exposure. The
Beauty Studio is staffed with trained Senior Artists, and to ensure
the makeover is the most convenient, clients can drop by to check
makeover availability or book a premium service at one of the 14
beauty studio seats before they come in using Sephora's client
reservation system available through www.sephora.com, Sephora
mobile web and the Sephora app.
The new store will also be the first to offer a completely
NEW Fragrance Studio experience, featuring Fragrance IQ
enhanced with the first-to-market sensory technology,
InstaScent. Developed in partnership with 5th Screen
Digital, and available exclusively at Sephora, InstaScent allows
clients to explore 18 scent families through an innovative, dry air
delivery system. Clients can now explore scent families before
trying individual fragrances with our fragrance experts. As clients
move through the Fragrance Studio, they can choose to sample
favorites, have their purchases gift wrapped, and even customize
their bottle with complimentary engraving.
Additionally, skincare consultations will take place
at The Skincare Studio. Sephora
Michigan Avenue is one of the first stores in the fleet to feature
this newest client service fixture, complete with a working sink
and four well-lit seated stations to ease facilitation of the
Sephora's client-favorite Mini Facial service. A
touchscreen station is also affixed to the area for
instant access to Sephora's exclusive Skincare IQ diagnostic,
helping clients determine the best products based on their skin
concerns and demystifying the wide range of highly effective
product choices Sephora offers.
The Sephora BEAUTY TIP WORKSHOP also boasts digital signage
throughout the store, as well as brighter lighting, a larger cash
wrap, additional mobile POS stations, easier-to-shop fixtures,
enhanced gifting stations, and more impactful brand imagery.
Exclusive Merchandise Assortment Enhances TIP
Experience
Sephora Michigan Avenue is the destination for iconic, cult and
emerging prestige beauty brands, including exclusives such as:
Atelier Cologne, Belif, BITE Beauty, Black Up, Cover FX, Drunk
Elephant, Erborian, IGK, Kat Von D Beauty, Madam C.J. Walker,
Beauty Culture, Nest, Ouai, The Estée Edit by Estée Lauder and Too
Cool For School.
Additionally, Sephora Michigan Avenue features a large
assortment of SEPHORA COLLECTION makeup, skincare, tools and
accessories, including new and exciting products that further
expand the assortment all displayed with enhanced brand
fixtures.
Sephora Michigan Avenue
605 North Michigan Avenue
Chicago, IL 60611
Phone: 312-649-9343
Store Hours: Mon-Sat: 10 am to 9 pm,
Sun: 11 am to 7 pm
About Sephora
Sephora is a leader in global beauty retail, teaching and
inspiring clients to play in a world of beauty. Sephora has earned
its reputation with its expertise, innovation, and entrepreneurial
spirit, and has been changing the face of prestige cosmetics since
its debut in Paris in the early
1970's. A year after its acquisition by luxury group LVMH Moët
Hennessy Louis Vuitton in 1997,
Sephora expanded its empire to North
America with a revolutionary store model that broke down the
department store counter. Now with 400 stores in the
Americas—including US, Canada,
Mexico, and Brazil—plus 500 inside
JCPenney, Sephora has become a leading international beauty
destination with over 2,000 locations in 31 countries, plus an
award-winning website and an intuitive mobile app. Clients have the
opportunity to play with 14,000 products from 200 carefully curated
brands, featuring indie darlings, emerging favorites, trusted
classics, and Sephora's private label, SEPHORA COLLECTION. In
store, the client receives personalized recommendations from the IQ
system, and at the Beauty Studio she explores her look with
makeovers, complimentary classes, hands-on events, and one-on-one
consultations. Online she interacts with an inclusive beauty
community on the award-winning Beauty Board, interactive Beauty
Talk, and The Sephora Glossy blog. And as one of Sephora's
17 million Beauty Insiders, she feeds her beauty addiction with
unique rewards and experiences. Sephora offers endless ways to
explore beauty. For the latest, visit sephora.com
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SOURCE Sephora