CAMBRIDGE, U.K., June 2, 2021 /PRNewswire-PRWeb/ -- Along with a
connected world comes communication challenges for complex graphic
and linguistic contexts. However, fonts for various scripts
worldwide have often been afterthoughts, designed with little
knowledge, sensitivity or design expertise and bunched under
generic terms that reinforce their marginalised status. Foundry5
(F5) is here to herald a much-needed change and disrupt the status
quo with high-quality fonts across the board, without a
hierarchical approach to design.
F5 is an initiative between four typeface professionals –
Jason Harcombe, Kostas Bartsokas, Mohamad Dakak and Pria
Ravichandran – and is based in the United Kingdom. These four professionals
collectively bring in decades of experience in different aspects of
the type industry, from design and production expertise to
customisations, script-specific cultural sensitivities, font
licencing and purchase options.
The F5 team is academically qualified, with all three designers,
Kostas, Mohamad and Pria, having completed their Masters in
Typeface Design at the University of Reading. In addition, Pria has
completed a Ph.D. on The Development of Typographic Forms for the
Kannada and Telugu Scripts, and Mohamad is in the final stages of
his Ph.D. on Diversity in Arabic Type Styles: Its Emergence, Its
Current Status and Its Influence on Arab Readership at their alma
mater. Jason is the Commercial Director and handles everything
else.
The team's specialist knowledge ensures that their fonts are
compelling as a design, visually coherent and technically competent
across platforms. For them, all scripts are individually
significant and equally receptive to exciting design possibilities.
They aim to ensure that the most up-to-date knowledge is applied in
crafting fonts and that the solutions they offer are widely
accepted and well-received – both within relevant communities and
across global audiences. F5's planned type releases have won awards
such as Granshan and the TDC.
F5 aims to have a small high-quality core library with extensive
script coverage. They are launching on 1
June 2021 with Jali, a TDC and Granshan-winning type family
designed for wayfinding requirements in the Arabic, Greek, and
Latin scripts, with exciting performance-driven type families in
the queue.
Links
https://www.instagram.com/foundry5type/
https://www.linkedin.com/company/foundry5/
https://twitter.com/FoundryFive
https://www.facebook.com/Foundry5-106728391054092
Kostas Bartsokas
kostas@foundryfivetype.com
https://www.linkedin.com/in/kostasbartsokas/
https://www.instagram.com/kosbarts/?hl=en
https://twitter.com/kostasbartsokas
https://www.tdc.org/competitions/typeface-design-2018/
https://www.commarts.com/project/32214/open-source
Jason Harcombe
jason@foundryfivetype.com
https://www.linkedin.com/in/jasonharcombe/
https://www.instagram.com/harcombe10/?hl=en
Mohamad Dakak
mohamad@foundryfivetype.com
https://www.linkedin.com/in/mohamad-dakak-8aa75735/
https://www.instagram.com/mo.dakak/?hl=en
https://twitter.com/mohamaddakak
https://www.tdc.org/competitions/typeface-design-2019/?view=list#filters-section
https://www.granshan.com/competition-winners-2019
Pria Ravichandran
pria@foundryfivetype.com
https://www.linkedin.com/in/dr-pria-ravichandran-7b896742/
https://www.instagram.com/typographicgirl/?hl=en
https://twitter.com/Typographicgirl
https://www.sbf.org.uk/whats-on/view/the-justin-howes-memorial-lecture-western-foundry-founts-in-the-kannada-and-telugu-scripts-with-pria-ravichandran/
Media Contact
Pria Ravichandran, Foundry5, +44
1306 770177, pria@foundryfivetype.com
Twitter, Facebook
SOURCE Foundry5