LONDON , July 11,
2024 /PRNewswire/ -- Team members
from YuLife, the tech-driven insurance company on a mission to
inspire life, this week participated in the first FT Nikkei UK
Ekiden, alongside their partners from Dai-ichi Life, to celebrate
their launch in Japan this year.
In the sport of ekiden, which emerged in Japan over a century ago, individuals strive
to perform at their best for the team (and successfully hand over
the tasuki or sash), an act that is inspiring for both participants
and spectators alike. During the inaugural race, 180 runners from
10 teams completed the 122km relay race across some of the most
beautiful UK countryside. YuLife also made a commitment to plant a
tree for every kilometre completed via the YuLife app.
"I was delighted to join my colleagues in taking part in the
first FT Nikkei UK Ekiden, alongside our partners from Dai-ichi who
encouraged us to take part", said Sam Fromson COO and co-founder
at YuLife. "Having recently expanded into the Japanese market,
we have learned a great deal from our partners and colleagues about
the cultural significance of the Ekiden, a beautiful way of
bringing Japanese culture, teamwork and the spirit of "makenki",
the spirit not to lose, to the UK. Our commitment to this event
symbolizes our dedication to learning from the best practices and
spirit of resilience inherent in Japanese culture."
"We're excited that our colleagues and partners at YuLife were
able to join us to participate in the FT Nikkei UK Ekiden for the
first time," said Jun Okazaki,
Managing Director, Dai-ichi Life International (Europe) Limited. "Through working closely
with YuLife for a number of years, leading the company's latest
funding round and supporting the rollout of its award-winning
offering in Japan, we have truly
valued the company's commitment to innovation and creativity. We
look forward to continuing to partner with you to build a brighter
and more secure future by further strengthening the teamwork that
we have developed through this Ekiden."
About YuLife
YuLife is a tech-driven financial services brand on a mission to
inspire life and turn financial products into a force for good. By
harnessing the power of technology and the latest behavioural
science, YuLife's insurance model focuses on employee wellbeing and
risk prevention, incentivising healthy daily behaviour to drive
positive lifestyle outcomes. YuLife has quickly become a highly
valued employee benefit, providing the safety net of insurance
alongside a highly engaging wellbeing experience that fosters a
healthier, happier and more motivated team. Founded in 2016, YuLife
is headquartered in London and
backed by global insurers and venture capital.
https://www.YuLife.com/
Media Contact
Ben Crome
Headline Media
ben@headline.media
+44 7481 249328
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