Producers from Umbria Shine at New
York City's Most Prestigious Food Event of the Summer
NEW
YORK, July 2, 2024 /PRNewswire-PRWeb/ -- The
Region of Umbria, also known as
the "Green Heart of Italy," marked
a highly successful first run at the Summer Fancy Food Show, held
June 23-25, 2024, at New York City's Javits Center.
Throughout the 3-day fair, ten distinguished Umbrian producers
showcased the rich and diverse gastronomy of their Region,
captivating attendees with an array of artisanal delights. The
Region's booths, located within the Italian Pavilion, featured
Umbrian meats, pasta, truffles, olive oil, and more. The
participating producers included: Antico Pastificio Umbro, Ar
Tartufi, Azienda Agraria Piconi, Fattorie Umbre, Geofoods Srl, I
Guinigi Lucca, Mangiarbene Srl, Marfuga Azienda Agraria, Oleificio
Ranieri, and Prosciuttificio Val Tiberino.
A highlight of Umbria's
offerings was the series of cooking demonstrations by esteemed Chef
Andrea Tiberi, who skillfully
showcased the versatility and exceptional qualities of Umbrian
products, attracting large crowds and rave reviews. The Chef hosted
three sessions per day, and on Sunday, June
23rd was joined by renowned food influencer @cooker.girl, as
they expertly crafted a typical Umbria pasta dish, Strangozzi al
Tartufo.
"New York's Summer Fancy Food
Show, the largest food industry event in the United States, provided an extraordinary
platform for networking and commercial relationships for our
brands," said Michele Fioroni,
Umbria's Deputy President for
Economic Development. "The response from buyers, distributors, and
industry professionals was overwhelmingly positive, and we are
thrilled with the opportunity to spread awareness about our
Region's unique offerings."
Building on its strong presence at the Show, the Region of
Umbria hosted an exclusive event
on Monday, June 24th, at the renowned
Italian delicatessen, Di Palo's.
This bespoke evening event featured distinguished Italian chef and
New York's Little Italy legacy,
Lou di Palo, hosting nearly 100
media, trade, and influencers, who experienced Umbria's fresh and distinctive flavors. The
evening was enhanced by a curated wine pairing, generously donated
by the esteemed Umbrian wine producer Marco
Caprai, beautifully highlighting the range of Umbria's gastronomic and enological
excellence.
The grand debut of Umbria at
the Summer Fancy Food Show was not only a celebration of its rich
culinary heritage, but also a significant step in promoting its
distinctive, pristine-quality products to a broader audience. The
great success of this event bodes well for the continued presence
and influence of Umbrian producers in the international market.
About The Region of Umbria
Umbria is the perfect destination
in which to spend your holidays. It has nature and parks, cities
rich in art and culture, outdoor sports, as well as internationally
famous events. Food and wine will make your stay simply
unforgettable. Umbria is a land
encompassing a thousand facets and a thousand different souls into
a single fresco, a blend of man, nature, intense spirituality, and
secular pride. Every location has its unique identity, the result
of millennia of civilization that have created many layers of
history and resulted in timeless masterpieces throughout the
Region: Umbrian, Etruscan. Saine and Roman influences came first,
followed by the extraordinary period of the Middle Ages and then
the spectacular Renaissance. At the end of the journey, one thing
is certain: Umbria has a true
penchant for beauty. Learn more at
https://www.umbriatourism.it/
About Colangelo & Partners:
Colangelo & Partners specializes in wine and spirits brands and
has long-established relationships with the key press that drive
these business categories and help determine the industry leaders.
Agency principals have years of experience in retail and
distribution as well as communications, a rare combination that
gives Colangelo & Partners invaluable insights into consumer
purchasing behavior. The agency focuses on 'closing the loop'
between creative communications programs, distribution, promotion,
publicity, and the consumer in order to maximize the efficiency of
its communications programs and deliver measurable
results.http://www.colangelopr.com
Media Contact
Daniela Porro, Colangelo &
Partners, 7177981159, dporro@colangelopr.com
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SOURCE Colangelo & Partners