MOUNTAIN VIEW, Calif.,
Oct. 5, 2015 /PRNewswire/ -- ansa is
the first solution to enable shopper marketers and agencies to
measure the impact of digital marketing campaigns on in-store sales
automatically, every day for any store location. The
ground-breaking service leverages daily POS and inventory data from
most major US retailers to maximize the impact of new product
launches, existing item promotions, and seasonal offerings.
"ansa is bringing something new to the table for CPG shopper
marketers: proof! If you're working in an ecommerce business you
can track ad spend to conversion every day, and most packaged goods
companies with sales in brick and mortar have been envious of this.
We are excited that more than 35 CPGs and their agencies have
trusted ansa over 200 times to help prove and improve their
campaigns, and to give CPGs what ecommerce has had for years," says
Michael Quinn, General Manager of
Digital-to-Store ROI at Retail Solutions Inc.
The service is provided through ansa integrated ad partners such
as MaxPoint, Valassis Digital, OwnerIQ, Eyeview Digital, Dedicated
Media, MyWebGrocer, MediaMath and Retailigence.
"We are partnering with these top ad networks, to allow shopper
marketers and CPG media planners to close the loop between
marketing campaigns and in-store sales. Now they can know their
actual impact on in-store sales lift and improve over time,"
explains Michael Quinn, General
Manager of Digital-to-Store ROI at Retail Solutions Inc. "Many of
the 200 campaigns we have served are New Item acceleration
campaigns. Since ansa is a day/item/store level service we can help
our partners trigger media the day after a new item starts
scanning. No more waiting for ten weeks to get distribution build
up - just turn on the ad where products are on shelf. Great value
is often simple!"
To learn more about ansa, visit: www.ansainside.com
ABOUT ANSA
ansa is the flagship digital solution from Retail Solutions
Inc., the SaaS company that turns daily POS data into opportunity -
online, in the store, and on the shelf. ansa, powered by RSi,
provides shopper marketers and media planners with the fastest,
most efficient store level analytics in digital CPG marketing. How?
Through its parent company Retail Solutions Inc. (RSi), ansa can
analyze daily store-specific sales for major retailers, including
every Wal-Mart, Target, Kroger, Safeway, Ahold, Walgreens and
Family Dollar. RSi is trusted by more than 500 global CPG companies
including such household names as Colgate-Palmolive, Nestle and
Procter & Gamble. Using this data, ansa measures the
incremental store sales from digital shopper marketing
campaigns.
By the way, ansa is a Latin word that means "the connecting ends
of a loop." ansa closes the loop between advertising and in-store
sales, which is why we love the name.
PRLog ID: www.prlog.org/12498851
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SOURCE www.ansainside.com