World renowned supermodel and entrepreneur
Ashley Graham joins top TikTok
creators to host the REMIX Snack & Streamapalooza in
celebration of a new collection of mix-in snacks that people can
feel good about while streaming
WHITE
PLAINS, N.Y. and BROOMFIELD,
Colo., May 16, 2024 /PRNewswire/ -- On National
Streaming Day (May 20,
2024) OIKOS, Too Good & Co., and Light + Fit are
partnering with Ashley Graham and
top TikTok creators to bring people a better way to snack and
stream with the REMIX Snack & Streamapalooza live event on
TikTok.
It's no secret that after a long 9 to 5, many people sit back
and stream to unwind, with 96 percent of Americans reaching for a
snack as they do.1 So, OIKOS, Too Good
& Co., and Light + Fit are mixing up your 5 to 9 with snack
options that people can feel good about while streaming their
favorite guilty pleasures, with a one-of-a-kind streaming event
filled with a lineup of unique entertainment and a chance to win a
variety of prizes.
According to a new survey by Danone North America, more than
three quarters (78%) of Americans wish there were snacks with
delicious, standout nutrition that they would be excited to reach
for while streaming their favorite
content.2 Enter REMIX, a new collection
of mix-ins from OIKOS, Too Good & Co., and Light + Fit that is
disrupting the yogurt aisle with knockout taste, epic toppings, and
noteworthy nutrition. The REMIX line gives snackers varying options
for high protein, less fat, or lower sugar
snacks3 they can easily add into their
snack lineup.
"People are snacking and streaming more than ever – it's just a
way of life these days," said Rafael
Acevedo, President/GM at Danone North America. "We're
excited to bring the Oikos, Too Good & Co. and Light + Fit
REMIX lineup into the mix, making it easy and delicious to snack
wherever and whenever you stream. And we couldn't be more thrilled
to work with amazing partners to bring standout content to provide
the ultimate streaming experience."
Introducing the REMIX Snack &
Streamapolooza
Join the REMIX Snack &
Streamapalooza for the ultimate streaming experience. Four uniquely
crafted content sets will go live across TikTok's streaming
universe – from gaming and sports to the best of binge-worthy TV –
featuring delicious snack options that are sure to be on repeat in
your stream routine.
"I love snuggling up with my husband and unwinding with a
streaming marathon of our favorite shows after a hectic day when I
can. And let's be honest, a TV or movie marathon is not complete
without the snacks!" said Ashley
Graham. "That's why I'm teaming up with Danone to introduce
the new REMIX line up of mix-ins for snacks that you can feel good
about. I'm excited to get 'unready' with folks, sit back and dish
on red carpet looks while savoring this new snack and streaming in
style."
The REMIX Snack & Streamapalooza is packed with a
star-studded lineup. With every strum of the spoon, REMIX snacks
will be there for the ultimate snacking and streaming marathon.
Join us on the below stages:
- 5-5:15 p.m. ET: Too Good & Co. Stage
- TikTok creator and Twitch streamer specializing in cozy gaming,
hobby, and lifestyle content CozyK
(@cozy.games) will kick off the REMIX Snack &
Streamapalooza by chatting about her favorite games and
highlighting her favorite REMIX mix-ins to snack on during the
ultimate streaming session.
- 6-6:15 p.m. ET: Light + Fit Stage
- Next up, Reality TV alum, author, TEDx speaker, and
podcaster Deepti Vempati
(@lifewithdeeps) will keep the streaming flowing
with her hot takes around dating that she learned from her time in
the relationship spotlight, while enjoying the newest snack to
disrupt the yogurt aisle.
- 7-7:15 p.m. ET: REMIX Mainstage
- Welcome to the main stage with headliner, Ashley Graham
(@theashleygraham). The world-renowned supermodel,
podcaster, television personality, author, and entrepreneur will
REMIX everything glam. From bops and flops on Hollywood's biggest red-carpet events to her
own looks while hosting, she'll dish on everything while she snacks
and streams.
- 8-8:15 p.m. ET: OIKOS Stage
- Defensive end and entrepreneur Isaac Rochell
(@isaacrochell) will close out the streaming
event by remixing the "game." As our REMIX MVP, he'll share his top
craziest sports moments from the week – highlighting bold moves and
epic plays – and will close with his own picks and predictions for
the week ahead.
OIKOS, Too Good & Co., and Light + Fit want to majorly
elevate the way viewers snack and stream – one lucky winner will
receive a lifetime of paid streaming services, a REMIX athleisure
streamsuit, so you can stream in style (and comfort), and a
month's worth of REMIX products. Other lucky winners will get their
streaming bill covered for the month, a REMIX athleisure
streamsuit, and REMIX snacks from all three brands.
For a chance to win one of the many prizes, head to Instagram or
TikTok between May 14 through May 31,
comment directly on Snack & Streamapalooza posts from OIKOS,
Too Good & Co., and Light + Fit or our four influencer
partners @theashleygraham/@ashleygraham, @cozy.games,
@isaacrochell, @lifewithdeeps on TikTok or Instagram, use the
hashtags #SnackAndStreamapalooza and #SweepstakesEntry, and tag a
friend. Winners will be randomly selected and notified following
the sweepstakes' end. To make sure nobody is a 'looza at the REMIX
Snack & Streamapalooza, all fans can receive a coupon for REMIX
by visiting our four influencer partners' pages, as well as
our OIKOS, Too Good & Co., and Light + Fit brand channels
across Instagram and TikTok.4
Exploring Americans' Snacking & Streaming
Habits
As many may have guessed, Americans are indulging in
their favorite snacks while indulging in their favorite shows, with
3 in 4 Gen Zers (73%) and more than half of Millennials (56%)
agreeing that "I always stream with a snack in my hand."
What's surprising is where and how streamers are snacking:
- Almost a quarter (24%) of Americans have streamed and snacked
for more than four hours.
- Gen Z loves to remix where they snack and stream, including in
bed (76%), in the bathtub or shower (21%) and from the car (34%).
Overall, 6 in 10 Americans (59%) are streaming and snacking in
their bed.
- When it comes to the generation snack gap, Millennials were
more likely to reach for a sweet snack (66%) when streaming their
favorite show, compared to Gen Z (58%), Gen X (53%) and Baby
Boomers (37%).
- There's a preferred genre of snack for each genre of TV. 57% of
rom-com fans reach for sweet snacks, while 73% of thriller watchers
grab something salty/savory. Docuseries fans are more serious about
reaching for healthy snacks than other groups at 39%.
A New Way to Snack & Stream
The Oikos, Too Good
and Light & Fit REMIX line-up is blowing up snack expectations
with convenient, delicious options that have compelling nutritional
profiles so you can elevate your snack game morning, noon, and
night. With options spanning three brands you already
know and love (OIKOS, Light + Fit and Too Good & Co.), there's
a REMIX option ready to go for every snacking occasion, whether
you're grabbing an OIKOS REMIX yogurt for a protein-filled snack,
savoring a Too Good & Co. REMIX cup during your mid-afternoon
break or deliciously satisfying a late-night sweet tooth with Light
+ Fit REMIX. The mixabilities are endless – so you'll never get
bored!
REMIX mix-ins are available now at most major retailers
nationwide, including Target, Kroger, Albertsons, Wakefern,
Hannaford, Meijer, and Stop & Shop. For more information on
REMIX snacks and to find a retailer near you, visit
RemixYogurt.com.
About Light + Fit®
Established in 1998, Dannon Light + Fit believes owning what you want
brings out your full self. That's why we give you more of what you
crave so you can be more of who you are. With fierce flavor that
gratifies and products that satisfy, Light + Fit keeps you
motivated to go after what you crave. With a balanced line-up of
over 46 flavors, Light + Fit gives you deliciously satisfying snack
options that fit your unique lifestyle. To learn more about
Dannon Light + Fit, visit
http://www.LightandFit.com.
About OIKOS®
OIKOS® is a part of Danone North America and is
committed to making nutritious, high-protein snack choices as part
of a healthy diet and exercise routine – because we're here to help
you fuel your strength. OIKOS® has something for everyone in the
family, boasting a variety of protein-packed snack options to
choose from to help support a balanced diet and exercise
routine. From OIKOS® Blended, packed with big
fruit flavor and a protein punch, to OIKOS Triple Zero®, a
high protein snack with zero grams of added sugar*, zero artificial
sweeteners and 0% fat, to OIKOS Pro®, a protein-packed,
crave-worthy post-workout option, OIKOS® provides consumers with a
selection of creamy,
delicious, and nutritious products to help
them achieve their goals no matter how big or
small. OIKOS® is obsessed with yogurt and dairy, and is part
of Danone North America, one of the world's largest B Corps™.
*not a low-calorie food
About Too Good & Co.™
Too Good & Co. (formerly
known as Two Good) is raising the bar on goodness with delicious
dairy products that offer lower sugar, and are created with
ingredients that you can feel good about. Developed in response to
the growing demand for yogurt products with less sugar, Too Good
& Co.'s current product lineup includes cups, Smoothies and
Mix-ins. And the goodness doesn't stop there: for every unit sold,
Too Good & Co. donates 1¢ to food rescue organizations. For
more information on Too Good & Co., visit
HeyTooGoodAndCo.com.
About Danone North America
Danone North America is a purpose-driven company and an industry
leader in the food and beverage category. The company aims to
inspire healthier and more sustainable eating and drinking
practices with a strong portfolio of health-focused, fast-growing
and on-trend brands including: Activia®,
DanActive®, Danimals®, Dannon®,
evian®, Follow Your Heart®, Happy
Family® Organics, International Delight®,
Light + Fit®, OIKOS®, Silk®, So
Delicious® Dairy Free, STōK®, Too Good &
Co.™, and YoCrunch®. With more than 6,000
employees and 16 production locations across the U.S. and
Canada, Danone North America's
long-standing mission is to bring health through food to as many
people as possible. As a Certified B Corporation®,
Danone North America is committed to the creation of both economic
and social value, while nurturing natural ecosystems through
regenerative agriculture. For more information about Danone North
America, visit DanoneNorthAmerica.com.
1 G.H. Cretors. 2017. Media Snacking Survey.
Retrieved from:
https://www.prnewswire.com/news-releases/netflix-and-snack-survey-reveals-a-third-of-americans-feel-that-certain-snacks-pair-better-with-different-tv-shows-300523003.html
2 KRC Research conducted the 2024 DANONE REMIX
study using an online survey of n=1,010 U.S. adults 18 and older.
The study was fielded between April 22 to
April 24, 2024.
3 Too Good & Co. REMIX has at least 70% less sugar
(6g per 4.5oz) than average yogurt with mix-ins (20g per
4.5oz.)
4 NO PURCHASE NECESSARY. Void where prohibited. The
REMIX Snack and Streamapalooza Sweepstakes is sponsored by
Danone US, LLC. Open to the 50 US/DC, who are 18 years of age or
older. Begins at 12:00 a.m. ET on
5/14/24 & ends at 11:59 p.m. ET on 5/31/24. For official rules,
visit rules.dja.com/remixsnackandstream. The lifetime of paid
streaming services will be awarded as a $16,560 check made payable to the winner.
The month of free streaming services will be awarded as a
$46 check made payable to the
winner.
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SOURCE Danone North America