Optimove to Debut Enhancements to its Data Studio Functionality, Powered by Snowflake, at Snowflake Data Cloud Summit
26 May 2024 - 2:00PM
Optimove, the first Customer-Led Marketing Platform, today
announced it will debut enhancements to its Data Studio
functionality at Snowflake Data Cloud Summit 2024 in San
Francisco, June 3-6. The enhancements empower marketers to view,
edit, and manage data elements across the platform. Data Studio is
immediately available to all Optimove clients. Data Studio
enhancements now include the following:
- Creation of
calculated data elements with no code that can be used for audience
creation and cross-channel personalization
- Self-service data
ingestion and mapping to integrate new data sources as business and
their use cases grow
- Snowflake Data
Sharing to allow streamlined data accessibility for
business-critical use cases outside of Optimove
According to Erik Holt, VP of Channels at Optimove, "The
Snowflake Summit is a perfect venue for this announcement where
marketers learn to truly realize their capabilities. As a Powered
by Snowflake application, Optimove’s Customer-Led Marketing
Platform makes data access and activation easier and faster for
everyone in the organization. These enhancements to its Data Studio
functionality only make our partnership more seamless.” Holt also
explained that Snowflake’s tight data privacy and security
controls, empowers marketers, who need to automate and
personalize the right campaign for each customer, can confidently
adopt AI, retaining complete control over the data-sharing process
without compromising scalability or performance.
“Snowflake is a key piece in the journey for data-driven
marketers implementing AI. Optimove's Customer-Led Marketing
Platform enables marketers to maximize their customer data and
ensure personalized, relevant messaging across channels that
connect with consumers, maximizing their lifetime value. This
announcement makes our collaboration even more seamless," said Onil
Gunawardana, Product Management, Head of Snowflake’s AI Data Cloud
for Marketing.
Optimove Session at Snowflake Summit
Holt will lead a session at Snowflake Summit on how Optimove's
Customer-Led Marketing Platform and Snowflake enable marketers
to unify their customer, marketing, and enterprise data to create
AI-led personalized marketing strategies that resonate with
customers. The session is entitled, Deliver Tailored,
AI-Led Journeys with Optimove's Customer-Led Marketing
Platform on Monday, Jun 3, 2:30 PM - 2:50 PM PDT. A link to
the session is here.
In attending this session, marketers and technologists will gain
the following insights:
- Learn how
Optimove and Snowflake enable marketers to create AI-led
personalized strategies that resonate with customers.
- Discover how
Snowflake Data Sharing facilitates direct access to unified and
enriched customer data in Optimove for real-time, contextual
marketing.
- Explore the
benefits of native predictive models and comprehensive purchase
history analysis, empowering marketers to make informed decisions
and drive meaningful results.
By building applications on Snowflake, product and engineering
teams are able to develop, scale, and operate their applications
without operational burden, delivering differentiated products to
their customers, as well as provide builders with access to
resources to help them design, market, and operate their
applications in the AI Data Cloud. To learn more about how
organizations are building next gen apps on Snowflake, click
here.
Be sure to check out the Snowflake Data Cloud Summit 2024
keynotes live or on-demand here and stay on top of the latest news
and announcements from Snowflake on LinkedIn and
X/Twitter.
About Optimove Optimove is the first
Customer-Led Marketing Platform. Its solutions ensure that
marketing always starts with the customer instead of a campaign or
product. Customer-led marketing has been proven to deliver brands
an average increase of 33% in customer lifetime value. It is the
only customer-led marketing platform powered by the combination of
1) rich historical, real-time, and predictive customer data, 2)
AI-led multichannel journey orchestration, and 3) statistically
credible multitouch attribution of every marketing action.
In Gartner's 2023 Magic Quadrant for Multichannel Marketing
Hubs, Optimove was positioned the highest in execution and furthest
in vision among Challengers. In Gartner's companion report, it was
ranked #1 for Multichannel Marketing Journey Orchestration.
Optimove provides industry-specific and use-case solutions for
hundreds of leading consumer brands. For more information, go
to Optimove.com.
Guy Leshno
Optimove
+447716089172
Guy_l@optimove.com