MINNEAPOLIS, Jan. 28, 2015 /PRNewswire/ -- This week
Minnesotans are getting an early taste of the state's next big
apple before it goes on sale nationwide next year. Introduced by
Honeybear Brands, one of the original Honeycrisp pioneers, Pazazz
is designed specifically to peak during the winter months to give
apple lovers the fresh taste of fall in January.
"Minnesotans love and know their apples," says Don Roper, vice president, Honeybear Brands.
"But Pazazz is something different. It's descended from a
Honeycrisp so it has that famous crunch but while it's harvested in
late fall, we've grown it to improve after harvest and to reach the
perfect blend of sweet and tart flavor by January. That's the time
when traditional fall apples have lost their fresh flavor, making
Pazazz really the best eating apple on the retail deck."
The variety was initially developed by Doug Shefelbine from Holman, WI and is grown in
Elgin, Minnesota. Pazazz has been
in development for close to a decade as Honeybear Brands worked on
getting the combination of sweet/tart flavor profile, crunch and
apple eating experience just right for Minnesotan apple
lovers.
"With an apple like Pazazz and an apple eating public like we
have in Minnesota," adds Roper,
"You don't rush the process of perfection."
For more information on Pazazz visit www.pazazzapple.com.
About Honeybear (www.honeybearbrands.com)
Honeybear
Marketing is the marketing arm for Wescott Agri Products. It is a
wholly owned subsidiary of Wescott Agri Products. Honeybear is a
leading grower and developer of premium apple varieties. The
company started as Wescott Agri Products, a family run apple
orchard in the early 1970s. From that early start several
generations ago, today Honeybear still employs the same hands-on,
personal attention to each and every apple variety produced.
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SOURCE Honeybear Brands