DUBAI, UAE, June 25, 2024 /PRNewswire/ -- Hisense, a leading
global home appliance and consumer electronics brand, ranked No. 2,
globally, for TV shipments from 2022 to Q1 2024, steps into the
spotlight with a new ambassador video. The brand has partnered with
its Global Ambassadors, Iker
Casillas and Manuel Neuer, to
celebrate delivering the ultimate UEFA EURO 2024™ game-watching
experiences for fans.
As an official partner of UEFA EURO 2024™, Hisense recently
launched its 'BEYOND GLORY' campaign, appointing the two renowned
goalkeepers as Hisense Global Campaign Ambassadors. The campaign
celebrates the relentless pursuit of excellence shared by
footballers aiming for EURO 2024™ honours, whilst highlighting
Hisense's commitment to pushing boundaries in the home appliance
industry.
Both iconic goalkeepers represent absolute dependability,
ensuring their teams' success — just as Hisense is committed to
enhancing its customers' lives with innovative and reliable
technology.
Ambassador video link: https://youtu.be/AdQDBDhW8qk
The new ambassador video stars display their skills against a
showcase of innovative Hisense EURO 2024™ 'Hero' products designed
to enhance everyday life. They playfully interact with a product
line-up, including the Hisense ULED Mini-LED TV, Laser TV, Smart
Washing Machine, PureFlat Smart Refrigerator, and Energy Efficient
Air Conditioner. As the tournament progresses, consumers can enjoy
Hisense's innovative products, with great deals through local
retailers and e-commerce platforms.
The campaign marks the third consecutive UEFA European
Championship™ that Hisense has partnered with, offering a valuable
opportunity to further connect the Hisense brand with consumers
worldwide. This year, UEFA has granted exclusive rights to Hisense
as the official VAR screen provider for UEFA EURO 2024™. This is
the first time that UEFA has granted the exclusive rights and
interests for VAR display, which signifies that Hisense's
technology has been tested and recognised.
About Hisense
Hisense, established in 1969, is a global leader in home
appliances and consumer electronics, operating in over 160
countries. Specialising in multimedia, home appliances, and IT
solutions, Hisense prioritises integrity, innovation, and
sustainability.
With over 50 years of expertise, Hisense offers top-quality
products, exceptional after-sales services, and extensive
warranties. The company pioneers cutting-edge technologies such as
the high laser TV, ULED Local Dimming Backlight Control and
chip technology, developing 8K ultra
-definition display chips, TV SoC chips, and AI chips. Beyond
consumer electronics, Hisense excels in B2B industries, such as
intelligent transportation, medical technology, and optical
modules.
Hisense proudly owns and has acquired renowned brands, including
Toshiba TV, Gorenje, Kelon, Ronshen, and Asko, solidifying its
position in the market. As a sponsor of major sporting events,
Hisense has been associated with events, such as the 2022 FIFA
World Cup, UEFA Euro 2020 and UEFA
Euro 2024 Germany, and clubs such as
Paris Saint-Germain.
With 34 industrial parks, 25 R&D centres and 66 overseas
companies, Hisense continues to lead the industry with a diverse
range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA
region, Hisense ensures efficient manufacturing, innovation, and
distribution, to meet the evolving needs of consumers in the
market. Stay updated with all the latest developments on the
website: https://hisenseme.com/
Photo:
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