BRINGING CLEAN ARTISTRY MAKEUP SUPERCHARGED BY
SCIENCE TO EUROPE, INCLUDING ALL 51 SHADES OF
GROUND-BREAKING TRICLONE SKIN TECH FOUNDATION, PLUS TWO NEW
PRODUCTS
EL
SEGUNDO, Calif., March 26,
2024 /PRNewswire/ -- HAUS LABS BY LADY GAGA, a
science-driven, clean artistry brand propelled by HausTech Powered™
innovation, is expanding exclusively with Sephora across Europe -
12 new countries - following last year's successful UK launch. As
of March 26, 2024, the brand will be
in 15 countries around the world.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9257751-haus-labs-by-lady-gaga-launches-sephora-eu/
HAUS LABS' innovative,
best-selling, award-winning, viral beauty products will arrive in
stores and online on March 26, 2024,
across France (sephora.fr),
Italy (sephora.it), Spain (sephora.es), Portugal (sephora.pt), Sweden (sephora.se), Denmark (sephora.dk) and Germany (sephora.de.). And, online only
in Switzerland (manor.ch),
Greece (sephora.gr), Romania (sephora.ro), Poland (sephora.pl) and Czech Republic (sephora.cz). See local
countries for store locations.
Pushing boundaries in beauty through innovation, the brand's DNA
pillars of art, science, and kindness, HAUS LABS BY LADY GAGA
brings its science-forward products to the EU featuring
futuristic, patent-pending proprietary ingredients including
Fermented Arnica, 860% more potent than traditional arnica that
visibly reduces redness, inflammation, and environmental stress on
skin.
Additional HausTech Powered™ innovations include skin-optimizing
ingredients BioFerment 7 Formula, IntelliZen 7 Formula, and Vegan
Collagen. The full assortment - 125 products with innovative
cutting-edge skincare technologies across nine key categories in
color and complexion – will be available, including:
- Triclone Skin Tech Foundation: A best-selling, award-winning,
groundbreaking, next generation foundation HausTech Powered™ with
20+ skincare ingredients including Fermented Arnica, available in
51 shades and 6 shade families.
- Triclone Skin Tech Hydrating and Depuffing Concealer: A clean,
lightweight, concealer that visibly blurs, brightens, conceals and
depuffs (after 2 weeks of continuous use), available in 31
shades.
- Bio-Radiant Gel-Powder Highlighter: An innovative highlighting
gel-powder that melts onto skin imparting a pure, radiant glow.
HausTech Powered™ with Fermented Arnica + Silver Vine Extract.
- PhD Hybrid Nourishing Lip Oil and newly launched PhD Hybrid
Plumping Lip Glaze: A skincare-infused glaze that hydrates lips
with burn-free plumping after 2 weeks of continuous use. The
restoring, non-sticky 4-in-1 fuses a lip oil, balm, plumper, and
gloss. HausTech Powered™ with Polyplumper Peptide Complex + Vegan
Collagen.
- Color Fuse Blush Powder: Newly launched and infused with 11%+
skincare actives to ensure not only vibrant pigmentation but also
skincare benefits. HausTech Powered™ with Fermented Arnica and
Hydraberry designed to both enhance and nourish the skin.
Brand founder Lady Gaga and global content creator
NikkieTutorials will join forces with Sephora Europe for launch, for a digital-first
Sephora LIVE that will stream across all 12 Sephora Europe
e-commerce platforms and related Sephora country-specific socials.
Together, they will talk about the HAUS LABS brand, what it means
to be supercharged by science, powered by innovation, and created
with kindness. TUNE IN - Tuesday March
26th, at 6:30 PM CET /
10:30 AM PDT. Additional tune-in
information will be provided @sephora.fr Instagram and @hauslabs
Instagram. The replay will be aired across Sephora EU channels,
after the live. The LIVE follows the success of the Sephora Europe
App previews - where customers across 12 countries purchased HAUS
LABS early, for an unprecedented four-day early access, online
shopping experience.
Ben Jones, CEO of HAUS LABS BY
LADY GAGA: "Europe is a critical milestone for HAUS LABS BY LADY
GAGA. We are honored to be exclusive with the global retail
powerhouse, SEPHORA. With the launch of Sephora App previews across Europe, we begin the
march toward taking our brand to the world on March 26th. We will enable new consumers to see,
touch and feel our products at SEPHORA, showing them that HAUS LABS
BY LADY GAGA is a leader at the forefront of Art, Science, Beauty
and Technology."
Kelly Coller, CMO of HAUS LABS BY
LADY GAGA: "It is with great pride that our two
mission-based brands - HAUS LABS and SEPHORA - committed to
belonging, inclusivity, kindness - are coming together once again
to disrupt the beauty market with innovation, artistry (including
artistry in formulations) digital firsts and world-class marketing.
We are pioneering a new beauty movement beyond serving looks.
Together with SEPHORA, we are serving self-love."
Sylvie Moreau, President of
Sephora Europe and the Middle East shared, "After the
successful launch in Sephora UK, we are very excited to launch HAUS
LABS BY LADY GAGA in our European market! At SEPHORA, we are
constantly looking for innovative brands to bring to our customers.
We are confident they will be thrilled to discover the creative and
inspiring world of HAUS LABS BY LADY GAGA and thrilled to
experience the brand's game-changing formulas."
About HAUS LABS BY LADY GAGA
HAUS LABS is a pioneering clean artistry makeup brand supercharged
by science – delivering high-tech, high-pigment, high-performance
prestige beauty products that are proprietary, first-to-market,
infused with skin-loving ingredients, in chic and sustainable
packaging. HAUS LABS Triclone Skin Tech Foundation is a game
changing, best-selling, award-winning viral sensation with over 10
billion views on Tik Tok. HAUS LABS
celebrates all artistry skill levels, ages, shapes, sizes,
ethnicities, genders, identities, and sexual orientations. All HAUS
LABS products are Created with Kindness: Clean, Cruelty Free and
Vegan™ and sold exclusively at SEPHORA in 15 countries around
the world and on hauslabs.com @hauslabs #hauslabs
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SOURCE Haus Labs By Lady Gaga