FITAID RX introduces the Next Level of Fitness Drink Innovation:
FITAID RX with Encapsulated Creatine by Glanbia® Nutritionals's
CreaBev®
SANTA CRUZ, Calif.,
April 30, 2024 /PRNewswire/ -- FITAID
| Clean Fitness Drinks by LIFEAID Beverage Co, LLC, a pioneer in
fitness-enhancing beverages, proudly announces the evolution of its
signature creatine enhanced recovery blend with the launch of
FITAID RX, now with Encapsulated Creatine by CreaBev®. This
recovery powerhouse is available in two naturally sweetened
options. FITAID RX Low Calorie, cleanly sweetened with raw organic
agave and FITAID RX Zero Sugar. The latter, FITAID RX Zero, is
sweetened with Monk Fruit and Stevia, consistently demonstrating
FITAID's unwavering commitment to providing clean recovery options
without the use of artificial sweeteners such as sucralose or
aspartame.
Innovation Spotlight: Glanbia® Nutritionals's CreaBev®,
revolutionizing creatine with stability and purity. With a beverage
market first, FITAID RX with CreaBev® introduces Glanbia®
Nutritionals's CreaBev® as the premium source of creatine, setting
a new standard in the industry. CreaBev®'s patented encapsulated
creatine technology disrupts the market by delivering more stable
creatine molecules, ensuring unmatched stability in every can. The
disruption it brings to the creatine market aligns with FITAID's
commitment to relentless innovation and improvement across all of
their products.
The revamped FITAID RX and RX Zero in Sour Grape not only
elevates the recovery experience but also boasts an improved flavor
profile. According to Orion Melehan,
LIFEAID Co-founder and CEO, "At LIFEAID, our mission has always
been to create beverages that set a new standard in the industry.
FITAID RX with CreaBev® is a testament to our relentless pursuit of
excellence, providing fitness enthusiasts with a recovery elixir
that exceeds expectations."
The Sour Grape flavor profile currently commands a remarkable
23% share of sales of the entire line of our portfolio, and nearly
30% the volume of the FITAID Recovery collection, highlighting its
popularity and success among fitness enthusiasts. Aaron Hinde, LIFEAID Co-founder and President
states, "With the strong adoption of our newly formulated FITAID RX
with CreaBev®, we redefine the boundaries of recovery in the
fitness beverage space. This innovation not only enhances our
flavor profile but also showcases our commitment to delivering
clean recovery options with the utmost dedication to quality and
taste."
Upon the successful e-commerce launch of the two new
reformulations, the FITAID RX with CreaBev® has shown meteoric
success and furthers its growth within the company's portfolio.
"Gear up for some further innovation of this powerhouse of a
product collection soon," states FITAID CMO, Emily Sommariva. "We see the excitement about
our flavor extensions in other FITAID blends. Our customers have
come to expect trusted quality products, ingredient innovation and
constant improvement is the lifeblood of our business."
FITAID RX is available for purchase at www.drinkFITAID.com and
select retailers nationwide. This groundbreaking low-calorie and
zero-sugar recovery blend is priced at $59.76 for a 24-can case online and $2.99 per 12-oz. can.
About FITAID by LIFEAID Beverage Co. LLC
FITAID, the fitness recovery original, founded in Santa Cruz in 2011, has been a mainstay of gym
routines around the globe for simplified recovery. FITAID is a
collection of clean fitness drinks that are always naturally
sweetened, have clean caffeine, and use the highest quality vitamin
blends. Whether you are looking for recovery, performance, or
sports energy, there is a FITAID expertly designed to help you
reach your fitness goals, time and again. Find your fit and
supplement your lifestyle at www.drinkfitaid.com.
About Glanbia® Nutritionals
Glanbia Nutritionals is a partner in delivering better nutrition to
our customers and their consumers with innovative ingredient and
service-based nutrition solutions. With 3,000 employees, 15
Innovation & Collaboration Centers, and 18 manufacturing
facilities worldwide, we're designed and built to innovate,
develop, produce, and deliver distinctive bioactive ingredients,
dairy & plant-based proteins, custom premix solutions,
micronutrients, flavors by Foodarom, plant-based solutions, bakery
ingredients, functionally optimized nutrient technologies, edible
films, and cheese. Our market and consumer insights, broad
portfolio of nutritional and functional ingredients, R&D
innovation and application expertise, robust and dependable supply
chains, and our global footprint of state-of-the-art processing
facilities can help address any product or nutritional challenge in
foods, beverages, or supplements. We bring it all together and
deliver better nutrition, built around you.
For press inquiries, please contact:
press@lifeaidbevco.com
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SOURCE LIFEAID Beverage Co.