"Made in Italy" material on concept
vehicles, sportscars and luxury models
MILAN, May 23, 2024
/PRNewswire/ -- Alcantara, the global lifestyle brand, was featured
on a number of vehicles shown at this year's Beijing Auto Show.
Hongqi's new Guoya, a luxury sedan, made its global
debut with Alcantara-covered beige seating at the Beijing show (April
25-May 04). The Hongqi Guoyao, also on display, featured
Alcantara on its headliner, door panels and pillars.
Lotus also chose Alcantara for the steering wheel,
headliner and interior pillars on the premier showing of the Emeya,
its new electric vehicle.
The Mulliner Batur, a Bentley EV, was shown for the first time
in China. The limited-edition
model featured a custom Alcantara interior with a detailed
wave-pattern design on its door panels, seat bolsters and
headliner.
Alcantara also was used extensively throughout the interior of
the Hyundai 2024-model Elantra N's interior, including an
Alcantara-covered steering wheel and seating.
BMW and Zeekr made extensive use of Alcantara on several new
models shown at the Beijing show
as well. BMW selected the Italian company's material for the new
model BMW X5 and BMW XM.
Zeekr launched its new 2024-model Zeekr 009, a premium
EV, in Beijing. The
all-electric MPV showcased tailor-made Alcantara on the car's door
panels. In addition, the 2024 Zeekr 001 FR made a premier showing
in China with tailor-made grey and
contrasting red Alcantara seating and door panels.
Alcantara S.p.A.
Founded in 1972, Alcantara represents one of the leading Made in
Italy brands. A registered trademark of Alcantara S.p.A. and the
result of unique and proprietary technology, Alcantara®
is a highly innovative material offering an unparalleled
combination of sensory, aesthetic and functional qualities. Thanks
to its extraordinary versatility, Alcantara is the chosen material
for leading brands in many fields of application: fashion and
accessories, the automotive industry, interior design, home décor
and consumer-electronics.
For further information:
https://www.alcantara.com/
instagram.com/alcantara_company/
twitter.com/alcantaraspa
facebook.com/alcantara.company
youtube.com/alcantaracompany
Press kit:
https://www.alcantara.com/press-area/
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SOURCE Alcantara S.p.A.