SHANGHAI, May 16, 2024 /PRNewswire/ -- To accelerate the
development of Shanghai as an
international consumption hub, attract more foreign consumers, and
expand the market while providing a more diverse and enriching
consumer experience, the 55@Shanghai Destination of Shopping global
promotion launch ceremony was grandly held on the morning of
May 8th, 2024, at the Changning
Shanghai Film Art Center.
At the launch ceremony, the 55@Shanghai Destination of Shopping
International Friendly Guidebook was unveiled worldwide for the
first time. This handbook meticulously outlines Shanghai's convenient payment methods, diverse
experiential venues, city walk routes, and popular exhibition
events, among other urban highlights.
Photo
- https://mma.prnewswire.com/media/2415398/55_Shanghai_1.jpg
It includes over 1000 featured popular shops, 100+ business and
leisure experience destinations, and more than 10
international-friendly shopping centers. Covering the finest 'eat,
stay, travel, entertain, and shop' local recommendations in
Shanghai, the handbook aims to
facilitate international connectivity for Shanghai's business, tourism, and cultural
brands.
In the 55@Shanghai International Friendly Guidebook, strategic
partners including Bank of China,
China UnionPay, China Eastern Airlines, Airport Group, and Ctrip
jointly announced activities related to 55@Shanghai Destination of
Shopping. Bank of China Shanghai Branch will launch the 'Blooming
Love Shopping Shanghai' themed event, collaborating with thousands
of merchants to offer payment discounts, consumer gifts, credit
card points redemption, and other series of promotions.
Additionally, they will introduce a profit-sharing activity
called 'National Trend Pavilion' on their mobile banking platform.
China UnionPay will roll out the 'Splendid China 5.5 Shopping'
promotion with an investment of 100 million
RMB, focusing on eight major scenes including dining,
accommodation, transportation, travel, shopping, entertainment,
medical, and education. For the 2.3 billion UnionPay cards issued
overseas, they will also provide a 200
million RMB rebate on transaction fees.
China Eastern Airlines will introduce convenient measures and
attractive products, offering over 550,000 tickets to boost traffic
and provide travelers with convenient travel solutions. The Airport
Group will set up one-stop service areas at the arrival passenger
routes, luggage collection areas, and public areas, enhancing the
level of convenience services for inbound travelers and launching
various activities and benefits to comprehensively promote the
quality and efficiency of consumption in Shanghai. Ctrip Group has planned the
'Shanghai Express' exclusive half-day free tour for inbound
tourists.
To better convey the charm of 55@Shanghai Destination of
Shopping to the world, the 55@Shanghai International Friendly
Guidebook has brought together several outstanding companies
to become global promotion partners. At the launch ceremony, 15
companies including Bailian Group, Shanghai Metro, Foreign Investment
Association, Shanghai Design Week, Tencent Group, and Meituan were honored with the
inaugural 55@Shanghai Destination of Shopping Global Promotion
Partner title. These global promotion partners will further enhance
domestic and international publicity efforts to attract tourists
from around the world to experience the 55@Shanghai Destination of
Shopping series of activities, jointly contributing to the creation
of a friendly and convenient consumer environment.
55@Shanghai Destination of Shopping is the core project of this
year's Shanghai 55 Shopping
Festival. Leveraging Shanghai's
position as a global hub for tourism, culture, and sports, it
actively expands domestic and international visitor flows. With the
theme of 'Come, Explore, Shop', the event offers a variety of
combined services to help build an internationally friendly
consumer environment.
It gathers the distinctive highlights of Shanghai's business, tourism, and cultural
sectors, attracting domestic and international tourists to
experience new consumption landmarks, scenes, and formats in
Shanghai through precise domestic
and international promotion.
Through methods such as the multilingual 55@Shanghai Destination
of Shopping international-friendly guidebook, promotion on landmark
screens in major cities worldwide, and collaboration with
businesses to launch supporting activities, the event has created a
key activity matrix for 55@Shanghai Destination of Shopping.
Photo
- https://mma.prnewswire.com/media/2415399/55_Shanghai_2.jpg
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