System1 Share Discussion Threads

[longshanks] 08/11/2019 12:31

Is that you rocking the boat Hydrus, with share purchases today?

[longshanks] 07/11/2019 09:37

Very quiet. Nothing new in the figures over and above the recent update, but interesting to read how they are developing their thought leadership in this arena. Orlando Woods is well respected and the new book looks like a great marketing entrée to support raising their profile in a huge potential market.

[hydrus] 07/11/2019 08:25

Results look reasonable with some hope for adratings. I guess not many others are interested here - v little trading and quiet board.

[tiger60] 14/10/2019 17:59

Absolutely nothing on adrating.....hmm

[tiger60] 24/9/2019 11:03

Apologies if the link was perceived to be my own unfortunately I am not that articulate but I share the sentiments.

[longshanks] 23/9/2019 13:08

Thanks for sharing your personal blog Tiger: a very fair and reasoned analysis.The involvement of Stefan Barden is an intriguing element too. Not quite sure why he doesn't have a full board position - but maybe that is his personal preference.

[tiger60] 19/9/2019 12:02

hxxps://maynardpaton.com/2019/06/25/system1-2019-results-prompt-awkward-questions-after-woeful-3k-adratings-revenue/

Yes Adrating is key but they are better making a decisive decision very soon rather than to continue pumping money in if the interest is not there. Without it, and its cost, this will stabilise but be a less exciting stock. With its success (and it needs quite a few clients just to recuperate the 2.5m cost to date) then it is a different ball game.

At the moment based on the latest report revenue of 3K from a multi million investment is looking pretty grim - one client based on the costing schedule provided. I understand that they are saying still in Beta stage but they should be in a position now to give new indicative figures. if it was as ground breaking as the company were suggesting then really we should have clients queuing up.

Still holding and waiting for the numbers (even without Adratings worth 230)

At the current share price it is not only priced based on Adrating failing but also that more money will be poured into it for some time to come. Buy - worst case priced in and more

[longshanks] 18/9/2019 17:36

About a month away from the TU.Not expecting any fireworks myself at this stage. I estimate we are still about a year away from seeing the benefits (or not) of the investment in AdRatings paying off.

[tiger60] 17/9/2019 13:35

About time for an update? This has been drifting for a while now.

[gsbmba99] 07/6/2019 10:25

Forgot to mention the 23% increase in number of clients which seems very encouraging but, sice revenue was flat, also implies existing customers were spending less. I still wonder if there's something going on within Communications where the large price declines have been offset by volume growth but with a net flat revenue result. Eventually you get revenue growth as you pass the 1 year mark of the price decline. Pure speculation on my part.

[gsbmba99] 07/6/2019 10:16

Results seemed as expected. It would appear they aren't yet charging for the new AdRatings product as there wasn't any associated revenue. They are continuing to invest so let's hope the feedback from trialists is good enough to warrant this commitment. Not much evidence of the top line growth needed to lift the EPS to meet this year's forecast. There's been a reasonable amount of volume at 245p so hopefully the results roadshow is off to a good start. Cannaccord appears to have reiterated 400p price target.

[soultrading] 07/5/2019 15:21

Time to buy more?

[topvest] 24/4/2019 21:32

The past may not necessarily be a good guide. BrainJuicer was always a good business, but always with a higher than expected market valuation which always put me off buying. Still watching, but not sure about the merits.

[longshanks] 24/4/2019 13:45

Amazing to think this was £10 not too long ago - but then again that was before they gave the market a series of profit warnings.A bounce back towards £4 is justifiable given they are still making money and now giving positive noises about the direction of travel. My only caveat is that the Ad agency business needs to prove itself but I like the risk profile very much given it is a strong dollar earner.

[soultrading] 20/4/2019 18:30

This will easily be four or five pounds a share in the not so distant future.

12 million shares in issue
Class team
Solid products and services in a robust money making enviroment. Especially the latest addition

I think this will do really well.

[tiger60] 19/4/2019 20:28

You will also be a lot older

[soultrading] 18/4/2019 07:56

At £5,£7.50 or £10 I will be very happy.

[soultrading] 18/4/2019 07:56

System1 Group PLC (AIM: SYS1)

("System1", or "the Company")


Grant of Options


Following consultation with its major shareholders, the Company announces that it has granted awards under an equity incentive plan to Stefan Barden, an advisor to the Board and PDMR, subject to approval by shareholders at the Company's next Annual General Meeting. In the event the approval is not obtained, the awards will lapse.


The awards comprise zero priced options over 300,000 shares (approximately 2.4% of the Company's voting share capital), and are split into three equal tranches. They are designed to vest only if a significant step-change in gross profit is achieved; being growth rates of approximately 100%, 200% and 300% for each of the three tranches respectively.


Performance Conditions

100,000 zero-priced stock options ("Tranche One Options")

· Vest: when the Company's audited Gross Profit in any financial year exceeds £45m, subject to the Company's share price exceeding £5.00 per share for a 30 day consecutive period prior to the lapse date;

· Lapse date: 30 July 2024;

100,000 zero-priced stock options ("Tranche Two Options")

· Vest: when the Company's audited Gross Profit in any financial year exceeds £68m, subject to the Company's share price exceeding £7.50 per share for a 30 day consecutive period prior to the lapse date;

· Lapse date: 30 July 2029;

100,000 zero-priced stock options ("Tranche Three Options")

· Vest: when the Company's audited Gross Profit in any financial year exceeds £90m, subject to the Company's share price exceeding £10.00 per share over a 30 day consecutive period prior to the lapse date;

· Lapse date: 30 July 2032.

[soultrading] 18/4/2019 07:54

Great incentive.

[dangersimpson2] 15/4/2019 14:06

I don't get why they are so vague on reported profits. They give an exact profit figure for the core business of £3.7m and then say Ad ratings cost £3.1m, some of which will be expensed and some capitalised. Means their reported profit could be anywhere from £0.6m to £3.7m - share-based payments + exceptional rates rebate.

They must be able to guide better than this even if they don't have the precise level of capitalisation signed off by auditors.

[woozle1] 15/4/2019 13:56

The lack of top line growth is a worry. Good to see the costs are under control. Very sketchy dets on Ad Ratings. Still too early for me.

[longshanks] 15/4/2019 08:17

Good to see the business stabilising: and clearly still strongly cash generative.The Ad rating business is slowly gaining some traction - very slowly. It is too early yet to assess how successful it will be and - indeed - if it will be. The company is confident enough to reinvest a significant chunk of cash into it for the next year or so - let's hope it is well founded.

[capercaillie] 15/4/2019 07:36

Looks well set for today.

[gsbmba99] 05/2/2019 21:26

Apparently the Superbowl ads this year were more entertaining than the game. SYS1 was live scoring the ads ( ). If you are a real ad person you can compare results to other industry professionals - The 5-star Microsoft ad generated a fair amount of buzz -

[gsbmba99] 15/11/2018 08:56

If I've read the terms and conditions section 5. "Charges" correctly and counted properly, there are 25 "categories" (26 in US) that are separately charged - .