System1 Group Plc

0.00 (0.0%)
Share Name Share Symbol Market Type Share ISIN Share Description
System1 Group Plc LSE:SYS1 London Ordinary Share GB00B1GVQH21 ORD 1P
  Price Change % Change Share Price Shares Traded Last Trade
  0.00 0.0% 180.00 0.00 07:31:01
Bid Price Offer Price High Price Low Price Open Price
170.00 220.00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Coml Econ, Sociolog, Ed Resh 24.10 0.96 7.20 - 23.81
Last Trade Time Trade Type Trade Size Trade Price Currency
- O 0 180.00 GBX

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Date Time Title Posts
21/4/202312:10System 1 - accelerating profitable brand growth375
22/9/201809:23Does SYS1 have a moat?1

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Posted at 17/4/2023 10:40 by tmfmayn
SYSTEM1 UPDATE: Following SYS1's RNS on 13 April, Stefan Barden has provided the following statement for publication on my blog:



Posted at 13/4/2023 07:32 by hydrus
The soap opera continues.......doesn't seem like the most polished management change attempt to me but what do I know. I hope it fails. With the trading update surely shareholders can't be sacking off the 21% share holding founder at this point? Imagine the pressure on the share price of he leaves alongside other key staff. Would surely undermine the whole thing.
Posted at 12/4/2023 13:52 by hydrus
Rainbows, bluebirds and unicorns I'd say ;)Definitely an interesting point in SYS1 development but sustainability of growth is of course the key question. If they sign some more big spenders in this quarter then you may review your exit decision? Alternatively your exit position might be a bit tidier.
Posted at 12/4/2023 13:41 by hydrus
Agreed APAD. I imagine the proposed changes though are dead in the water now. The fact they have signed 3/21 too advertising spenders and are profitable then a chunk of the main reasons for change have been dismissed. Would likely be foolish from shareholders to back a completely different approach that means the 21% share holding founder is booted out. 'The improved revenue performance in H2 is expected to bring a return to profitability at adjusted and statutory levels for H2 and also for the year as a whole, based on the unaudited management accounts, and the Board now anticipates that profit for the year ended 31 March 2023 will slightly exceed its previous expectations.'
Posted at 12/4/2023 12:51 by apad
Indeed Hydrus, they will have spent days polishing every number they can find.
It is a trading update, so one has to be carefull 😊
I don't want to be part of the issue and its outcome, it's just a question of when to bail out for me.

"Oh, you need timin'
A-ticka, ticka, ticka, good timin'
A-tocka, tocka, tocka, tocka
Timin' is the thing"

I tend to ask myself questions such as 'would I prefer to be in SYS1 or CLX'.
Anyroadup, interesting times.


Posted at 09/4/2023 11:14 by apad
Good digging Maynard. A bigger separation than I had seen. I hope your article will contribute to Barden's prospects of success.

If management win the vote they will be glued to proving their current approach. Although they seem to be 'true believers' anyway. So, perhaps 'more glued'.

I have been wondering if there is a synergy between d4t4's 'data validity' platforms and the Barden ambition to return SYS1 to its basics. Although a revitalise SYS1 might simply be a customer. Mmmm. Maybe not.

Wait for a Barden success and sell on the rise because it always takes longer and costs more to do this sort of stuff than the market likes? And he will clear out ALL the skeletons in July!
Wait for a Barden loss and sell instantly, or after the inevitable share price drop and slow recovery?


Posted at 08/4/2023 23:51 by tmfmayn
Me again. Spoken to Stefan Barden about his proposed board changes and possibly discovered 'the fundamental flaw at the heart of the company'!

The sales approach based on advert creativity is all wrong.

If the proposed board changes are voted through, Mr Barden will refocus the sales approach back to selling better/faster/cheaper marketing data. He also plans a £100m-plus trade-sale exit within the next few years. Long-ish blog post below!

SYSTEM1: Proposed Board Changes Still Have My Support After Stefan Barden Explains Data-Platform Sales Focus, 5-Bagger Exit Ambition And ‘Now Or Never’ Vote Decision #SYS1


Posted at 12/3/2023 12:01 by tmfmayn
A (very long!) blog post below. Would be very interested to hear of reasons why the proposed board changes should not go ahead.

SYSTEM1: Proposed Board Changes Have My Support After H1 2023 Cash Outflow Of £2m, Underwhelming Strategic Review And Frustrating Management Q&A #SYS1

"Fresh executive leadership seems needed to maximise SYS1's 'superb, proven suite of products' and re-establish worthwhile levels of profit. I support the proposed board changes and continue to hold."


Seems to me Stefan Barden as former board adviser and CEO knows the real potential of SYS1's products. He helped drive through the transition to Data services, backed that up by buying 6% of the company, then left John K to follow through... and then it all fell apart. Pretty sure Mr Barden is also the architect of SYS1's £1billion market-cap ambition revealed the other year, which is why he is going to all the trouble of the requisition to (finally!) get SYS1 to create proper value for shareholders.

Posted at 12/3/2023 11:48 by tmfmayn
Hi VelocyTongo

I think they can count, as the AGM last year saw 3.3 million votes (26%) against the re-election of certain non-execs and suggested some shareholders were already unhappy. The strategic review then promised to assess the board's composition, but the (poor) H1 results simply revealed John K moving to the States to generate extra sales, and the COO becoming CEO.

Among the top 8 institutional shareholders, two are German and two are American, who may not follow City protocol when casting their votes. The rationale for the requisition seems clear to me -- despite good products that have been validated by partnerships with ITV and LinkedIn, SYS1 has underperformed over time, is currently losing money and fresh leadership is required to fully exploit the group's products for shareholders.


Posted at 22/11/2022 21:25 by topvest
Share price dropping badly doesn't bode that well. It doesn't look good.
System1 share price data is direct from the London Stock Exchange
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