Mirriad Advertising Share Discussion Threads

[cyberbub] 21/9/2020 16:41

Nice 190k buy!

[tickboo] 21/9/2020 15:31

Yeah most PLCs taking a hiding but not MIRI. Good to see.

[hazl] 21/9/2020 14:46

On a generally red day MIRI doing great.
I'm proud of you Mirriad!

[hazl] 21/9/2020 09:13

A good start.

[hazl] 19/9/2020 14:50

'We try to work in whatever way is most comfortable for the brand. It could be a four-month intellectual property fee or production fee, or it could be incremental value into their CPMs. It usually depends on how a brand has negotiated its upfronts. What’s good about the Mirriad partnership is that it happens outside of traditional upfront dollars, and it’s a simple rev share deal. We also don’t have to pay talent fees, because the talent isn’t directly endorsing the brand.'

[hazl] 19/9/2020 14:49

'Which of your advertisers are trying this out?

We’ve done this with a few different brands, but one of the most seamless has been T-Mobile. They provided us with a few simple brand assets, including digital ads and creative that could fit into out-of-home, and Mirriad detected spots within our episodes where we could place their ads organically, such as outdoor units in establishing shots, around malls or on the screen of a character’s computer – whatever made sense in the scene.

The next generation of this in our partnership with T-Mobile will be to add in sounds. If someone receives a call on their cell phone, for example, we could use the T-Mobile ring tone instead of a generic one.'

www.adexchanger.com/

[hazl] 19/9/2020 14:48

Indeed tickboo.

[tickboo] 18/9/2020 17:53

Good find and looking like a very strong end to the year.

[hazl] 18/9/2020 15:43

For anybody new to Mirriad they have been successful for some time in different countries.
Here we have the Ford campaign at work in Brazil.

'Ana Paula Santamaria, Mirriad’s General Manager for Brazil says, “Brazil is a very important market for us, and with Globosat we can now exploit the power of Mirriad’s In-Video Advertising technology to bring scale and awareness to advertisers in Brazil. There has always been a high level of engagement with brands in entertainment content, and with the recurring Ford campaigns we feel confident that Mirriad In-Video Advertising will grow very quickly.”

[hazl] 18/9/2020 15:35

One of the many satisfied customers.

'The Ford DNA IS highly centred around constant innovation and using the latest tech solutions so with Globosat it found a unique solution to create a content driven opportunity using Mirriad tech to enhance its brand positioning.'

[hazl] 18/9/2020 15:27

older

Mirriad
@mirriad
·
Jun 24
Check out our partner @Kodaline
's new video #SaySomething to support @unicefireland
! Happy to bring our #MirriadMagic to this beautifully touching @StevieRussell
video!




I've posted this again because I rather like it!
Sure its not got advertising in it...but they explain that its for their partner and supports UNICEF. A worthwhile charity.

[hazl] 18/9/2020 15:14

be good if it could be added to the header marty

[hazl] 18/9/2020 15:13

/3752/newsArticle.aspx?storyid=14805221


It must have made a difference being able to trade it in the US Ticker MMDDF

[tickboo] 17/9/2020 16:57

Very nice indeed and bodes well.

[hazl] 17/9/2020 16:37

...nice buy at close.

[hazl] 17/9/2020 16:21

Ah tickboo snap!

[hazl] 17/9/2020 16:18

Music to our ears!
Multiple musical notes

We’ve just launched an exciting new series of partnerships with 100’s of artists across a wealth of musical genres allowing us to completely immerse brands into their new vids
Check it out!
Eyes

[petewy] 16/9/2020 22:22

That's Hazl, the hostess with the mostess...

[hazl] 16/9/2020 17:08

Good to have you on board Jon

[johnsoho] 16/9/2020 16:13

Just purchased my first tranche of shares in MIRI, I think the future looks VERY BRIGHT for this company but, as always, time will tell.