Mirriad Advertising Share Discussion Threads

[tburns] 02/10/2023 08:45

or incentivising future success, you can understand the rationale and they are tied in to get this back to 3p and beyond. Sensible move in my book.

[davemac3] 02/10/2023 07:02

Rewarding failure

[kaos3] 30/9/2023 03:53

Lets wait for tickboo...

[countbasie1] 29/9/2023 18:38

MirRiad FFS

[tigerbythetail] 29/9/2023 17:54

Do put the substance of my posts to Stephan.
Let's see if he has any answers to my very reasonable doubts.
Until then I'll go on thinking what I think about Miriad. It's based on 30 years experience of the advertising and film/TV business.
As for "my price", long term this is a zero, I'm confident about that. Which means I'm not playing here. But will it spike on a "hopeful" RNS? Probably, yes, at some point. So good luck getting out whilst the going is good. Don't get too greedy, you'll be sorry.

[armbar] 29/9/2023 14:01

So you are not invested Tiger price being walked down and you are saying it is a scam Based on what facts exactly So lets then put your accusations to Stephan But by then you will have your price no doubt Have a good day

[tigerbythetail] 28/9/2023 18:12

More and more convinced this is an outright scam.
The explanations offered here and by the company don't make any sense to anybody with experience of this market sector.

[tickboo] 27/9/2023 22:08

Yep. It is an embryonic space so it will be interesting how these kind of issues are resolved if they have not already been. Seems more complex than I initially thought.They have worked with Pepsi, P&G and other major brands as well as Disney and lots of other channels with little traction (revenue-wise) so perhaps this is slowing it down although automating it with programmatic would be more of a minefield.Surely this would feature in the risk/uncertainties section of their annual report. If not I will email the co tomorrow.

[kaos3] 27/9/2023 21:41

yes - including library intelectual rights .... i understood it as such... hence it is taking so long too

what is the point of signing the contract with a library owner if one can not make use of it

we just need a confirmation that that is not an issue

[tickboo] 27/9/2023 21:31

I understood that programmatic was automated (budget entered, target market etc) so they lose control unlike the manual process (slow and labour intensive) they have been using.

[kaos3] 27/9/2023 21:06

well that is all about the marketplace they are creating. there will be a clickable library to choose from - suited for the product types, airing times, regions etc. with transparent pricing model. programmatic they call it.

legal issues are handeled by the library owners , not miri anyway.

can you elaborate why clever IIs can not see what you are telling us ...
why are many industry insiders joining miri if it is loosing proposition with a less then 12 months running cash. they must be ......... which is not consistent with their previous professional history

[tigerbythetail] 27/9/2023 20:46

Hi Kaos!
By the way, you should also be aware that any reputable brand carefully vets every appearance in mass media.
Since this whole system of "Virtual Product Placement" is apparently automated, how does a brand control where its adverts are placed, and check that each scene into which the ads are inserted is appropriate for that's brand's values? In the world of "real product placement" the conversations that go on about script, set, costume, actors etc. are almost endless. Any brand (or their advertising agency) wants to know almost everything about a scene before they will commit to a regular product placement deal. Why would this be any different for a "virtual product placement"? Why would a brand be willing to risk its reputation by having its name /product placed inside possibly jarring or even outright inappropriate material?
Again, I can't see how Miriad's basic business model is at all functional. It doesn't work for the potential "content partner", and it doesn't work for the potential advertiser.
FWIW, I'd be interested to read a full and frank response from the company to my concerns. But I have a sneaking feeling one won't be forthcoming...

[kaos3] 27/9/2023 20:15

I respect TBTT arguments as valid. could one of you English speakers direct a comprehensive question to the company - to clear it out.... in a concise and regular language that is.

despite the reasonable arguments made by TBTT I can not fanthom that so many clever institutions are so clueless and they are buying into the MIRI story. I would expect that they did ABC which involves solving intelectual rights to the content that MIRI tech exploits/rides...

[countbasie1] 27/9/2023 19:47

TBTT


why are you here?

[tigerbythetail] 27/9/2023 18:11

Parob - let's take Paramount as an example, as I've worked with them.
I can promise you that they do NOT have the right to splatter post-production product placement over the film I made for them, even though they do have the distribution rights to it. They would have to come back to the key players involved in its production (including the talent) and negotiate a new separate deal with them before they could do that. This will never happen as it would be incredibly complicated and expensive. The legal fees alone would be monstrous.
The same will be true for any filmed entertainment (film or TV) made under SAG/AFTRA, DGA, and WGA rules. Which means basically everything worthwhile.
So, I repeat, where are MIRIAD going to place all these adverts? Because I can only see tiny niche markets where it would be allowed.

[countbasie1] 25/9/2023 21:01

TBTTOkay thanks.

[countbasie1] 25/9/2023 14:21

TBTTThanks for your view. I would still like to know why you are here.

[parob] 25/9/2023 14:17

What will your thoughts be if they partner with a tier 1 for programmatic on the supply side like NBCU, Paramount, Fox Corp, Walt Disney and Discovery. They are the top 5. ---Integration work, testing and partnership discussions continue with multiple large entertainment companies in the US and the Board anticipates that one or more of these companies will ultimately contract with Mirriad for the provision of services by the end of 2023. The Company remains on track to deliver a fully programmatic service to US customers with programmatic revenues expected in 2024.

[parob] 25/9/2023 12:24

Odey would have done their DD when they forked out £2.4M for 16% at 3p a few months back. MCap must be getting close to cash level at the moment.

[tburns] 25/9/2023 12:04

He was here the other day CB, must have a diary reminder to make the same post once a week when or when there is blue!

[countbasie1] 25/9/2023 11:44

TBTTThanks for you view but can I ask why are you here?