Jonathan Milner has dumped his holding. Ignore LinkedIn ramps but he bought in at the 1.25p placing so well out of pocket. Claws back something. |
Just looked on X and yeah loads of traders all over it and has the hallmarks of a pump and dump. To be fair a few few are calling rampy RNSs in the next month to get a raise away. We will see if it has legs but well done to those who are trading it and making some cash. Surely this year it is either sink or swim, no in-between. |
Pump and dump |
Nice rise, RNS on the horizon. |
 In case some of you missed this .....
View this video from 4 mins 40 sec to 6 mins 30
& here's the transcript of what was said in case you didn't fully pick-up on it.
Katie Coteman, Warner Bros. Discovery, UK & Ireland said at the end of her initial bit
I think for us the the whole piece around um new formats is that combination of how do we ensure that we can keep making money but in a way that is um as relevant or as you know as unintrusive as possible for the consumer
especially in an esod streaming world where people are paying um and so I think you need to make sure we talk
about this a lot that our our ad experience is as premium as our content is and so that is the whole kind of ethos behind kind of why we're trying to do develop new formats especially because we have obviously super premium outside of the UK where we have Max we have really super premium scripted and films and it's kind of like what's appropriate in that environment also very very relevant for us um at the moment is is Sport because we have TNT we have you know for the Olympics as an example with Euros sport we had 54 feeds on Discovery plus how do we make sure that we are monetizing those whilst not really annoying our customers so yeah there's a lots of different things but um one of the things that we were talking about wasn't it the thing I just we've just announced we've actually done one today which is uh virtual product placement in streaming for General Motors in the US we just announced that across um max Discovery plus and the go products so it' be interesting to see that works yeah it will be very interesting okay
LOTM |
People might find this article an interesting read
hxxps://hispanicad.com/news/bad-bunnys-latest-album-is-already-a-cultural-phenomenon-brands-are-you-paying-attention/
LOTM |
You really will be the LAST of something
How apt |
Have you booked a doctors appointment ?
Because you will need it
You are already showing signs of compete dilusion !
1.5 percent of a company going to the wall imo
Equals Zero |
Just for the record, I bought another 75,000 today which now gives me 1.5% of the company.
LOTM |
Allenby Capital has put out a small update this morning, nothing of note really in it.
Balance sheet remains constrained, which we all know
Programmatic service on cusp of readiness
LOTM |
Purchase made, so that's me currently at 15M shares although my average price is terrible at just under 0.62p per share.
LOTM |
Wow, the CEO has less than 1/3rd of your holding. The CFO just over 1/10th. Astonishing. |
Just for the record, I bought 250,000 shares on 07/01 at 0.153p taking my total holding to 14,002,500
Just so that it is flagged well in advance for everyone, expect to see a single trade or a couple of trades that total 997,500 shares, as I increase my holding to 15M shares exactly (unless of course thee is an announcement this morning or the share price has moved up).
LOTM |
Usual AIM trickery - partner terrible trading RNS with some imprecise vaguely hopeful guff about a new deal.
I'm still not seeing a viable business model here. Certainly, they will need to raise soon - if they can, that is. IMO, current equity near as dammit worthless. |
I posted this a few days ago -LOTM suggests that Mirriad has until July to prove its business model works due to circa £5m cash at YE with costs being circa £670k a month. That suggests accountancy rules and AiM regs will change. The accounts have to be signed off by June 30 and the auditor has to be satisfied that mirriad has enough cash for 12 months from sign off. In Sept mirriad guided programmatic ready by year end (it might be sorted) and a £4m loss for this year. Remember mirriad has always done a lot worse than guided. Let's assume they only lose £4m this year that means at the end of this year they will have £1m in cash. The audit requirement is for enough cash until next June. You can't tell me going into a quiet H1 with £1m cash for 6 months ops will be enough? So the question is will the money needed for sign off come from a discounted raise or will mirriad find some other source (obviously not invoice financing as suggested by Phevs). Also remember the auditor will need contingency given mirriad has missed every revenue guidance it's ever issued. They'll surely be working on the raise (if needed) by Feb or March latest and one would hope on the back of some amazing news and I don't think simply launching programmatic will but it without visibility on orders. Will IIs throw more cash after this? The next few weeks will be interesting. What is clear is mirriad doesn't have an IP moat and is struggling with demand or at least closing deals. Could be rights issues and remember traditional PP growing hugely with brands integrated into stories so you can't just drop new brands in after all that work. Is this why Disney didn't sign again after its 2 year deal and why partners are falling away as per the last interim report? |
This reminds me of the Tripelift RNS (that was material h like this) where it was gonna be amazing with industry leading co with a quote from Stephan but no quote from anyone at Tripelift, not even a project manager. Same for Benlabs. Another fluffy RNS to give hope! |
7 January 2025
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad and BENlabs Launch First-Ever Integrated Advertising Solution Combining Virtual and Traditional Product Placement
The collaboration offers brand integration at scale with robust performance insights
Mirriad, a leading in-content advertising and virtual product placement ("VPP") company, announces a first-of-its-kind partnership that combines traditional, on-set product placement with cutting-edge virtual integrations. This collaboration addresses the growing demand for content-centric strategies that go beyond traditional ads, ensuring brands can authentically connect with audiences at scale.
Industry-First Partnership
This partnership of two industry leaders leverages several methods of in-content marketing: traditional product placement, VPP, programmatic VPP, influencer marketing, and content-driven storytelling. By uniting these strategies, both companies aim to deliver unprecedented scale to cross-channel brand experiences for agencies and advertisers. They will use their existing relationships with media companies, advertisers, and agencies to implement these advertising strategies across streaming, TV, film, music videos, and influencer content, creating a seamless, integrated solution for advertisers.
Scalable Solutions for Advertisers
Key highlights of the solution include:
- Flexibility: BENlabs' on-set expertise combined with Mirriad's virtual integrations creates seamless opportunities for brands to scale globally
- Integrated Campaigns: The dual-pathway solution strengthens campaign impact by combining traditional and virtual placements for maximum effectiveness.
- Comprehensive Measurement: A unified tracking framework enables advertisers to monitor performance across all placements, with insights into brand lift, return on investment, and cultural resonance.
Stephan Beringer, CEO at Mirriad said, "This groundbreaking partnership leverages the trend of brands shifting their advertising strategies toward in-content to effectively stand out and better engage audiences. By merging BENlabs' distinct expertise and capabilities with Mirriad's leading in-content solutions, we are providing a seamless, all-in-one, integrated partner ecosystem and connected solution."
Both companies will collaborate on an integrated tracking and measurement framework, allowing advertisers to monitor campaign performance across traditional product placement, virtual product placement, and influencer marketing. This system will provide unified performance and ROI metrics across all platforms. The partnership includes joint go-to-market activities to serve existing clients and reach new advertisers.
LOTM |
tickboo
The only one who can’t see this is LOTM
Why ?
Because he’s too busy slandering other company off that he also has very limited knowledge about …
Will he retrieve some of his huge losses here ??
Imo not a chance , MIRI will not see another Xmas in present format. |
Oh I see they're expanding into connected TV. Apologies I need glasses! Well that should help validate the space and mean mirriad can easily raise unless there are issues on top of legal issues. Shows Mirriad's patents aren't a moat and makes me wonder why mirriad hasn't been taken over if the space going to take off.Also traditional PP growing massively with brands being integrated into stories (Yellowstone etc) which will prohibit VPP as brands won't want to have new brands added post production. They'll defo be contracts stipulating that as the more PP grows the more difficult it is for VPP unless it's small productions without normal PP. |
Guys do you not think there is a reason they are not targeting movies and series' post production? No it's not because of infringing Mirriad's patents or because mirriad is dominating the market with £1m to £2m FY revenue it's because there isn't massive potential due to rights issues. With TikTok etc there are fewer legal minefields because of the small number of creators. They don't have lots of actors, agents and lawyers involved. If mirriad had a worthwhile business they would be increasing revenues in manual mode so brands can test ahead of programmatic launch. They would have also been bought out by a major media go or ad agency for peanuts. Demand falling as clearly a pain to get sign off as mentioned by TBTT over 12 months ago.It also shows Mirriad's patents aren't that prohibitive as Ryff also demonstrated. |
Customisable watchlists with full streaming quotes from leading exchanges, such as LSE, NASDAQ, NYSE, AMEX, Bovespa, BIT and more.
Hot Features
Premium
