Innovaderma Share Discussion Threads

[the patient investor] 13/11/2017 18:21

mudis

i personally want to know is revenue and margins,


this is exactly the reasons why I sold

I am sure they will come back, but to recover my money I thought I could do better somewhere else for the time being

[mudis1] 13/11/2017 18:18

Main issue i see is that IDP moved from updates on how company is currently trading to jam tomorrow type rns. What i personally want to know is revenue and margins, which probably is under pressure with all the discounting they did at the start of the year. Hope to be proven wrong once we finally get proper update.

[dibbs] 13/11/2017 17:50

Some decent share purchases by newly appointed key personnel might help build some confidence.Dibbs

[ihatemms] 13/11/2017 17:07

So far all the great operational news we seem to be getting doesn't tally with the share price direction which is disappointing. Anyone wish to comment? Surely at this price it must be vulnerable to a bid?

[the patient investor] 13/11/2017 15:54

exactly, ihate, they spoiled us in the past to have them regularly, because they were amazing, a new record every month

the fact theey do not provide them anymore is strange. Are they hiding something?

I would be very happy to buy back if i could see clarity,some at least

[ihatemms] 13/11/2017 14:05

Pi - I'm sure we'll get the figures in the 6 month TU in January - will prob get other news before then. The annectodotal evidence from Croats/Boonboon and the sales from all the other additional sources of revenue we didn't have last year ( boots Ireland, body glow, Roots, stevie k, charles + lee, Asos, other e-tailers etc etc )and the sheer momentum / increase in social media profile/ posts suggest we should get anything from an 80-100% increase in sales over the previous year in what is seasonally a less beneficial H1.

However I agree it is disappointing that the co doesn't issue a stonking TU with comparative figures because it would certainly put a rocket up the share price.But the co didn't issue a TU until the beginning of H2 last time - so it seems to be following a similar pattern.

[shandypants1] 13/11/2017 14:00

For the SD extended exclusivity of ST to make sense then hopefully HC has got some guarantee that they will stock and hopefully promote our newer brands during this period.

I have checked before and other than ST have failed to find them stocked (even in the large Manchester store) so this lunchtime needing some shampoo I thought I'd try SD again.

My local N.West store is not overly large so I wasn't holding my breathe.

I am pleased to report I found both Roots and Body Glow being stocked and when I asked they have been for a couple of months - so either I didn't look very well or they were previously out of stock. I was also told that Roots has sold well incidentally and one of the 4 items stock was sold out, which is also positive.

Neither is well advertised - in fact there is none. Roots is at least on the top shelf of the shampoos but it is a small bottle and the labelling is quite bland so it certainly doesn't stand out. Anyway, I bought a bottle so i'll let you know how I find it - it's double the price of most shampoos for 1/2 the size!!

Body Glow was even more difficult to find - it is with the moisturisers but hidden away on the bottom shelf - again the packaging isn't overly eye catching so is easy to miss. It is quite expensive too.

ST continues to be well positioned alongside 2 or 3 other leading tan products e.g St Tropez etc

So whilst it is good that we now have 3 separate brands in stock SD are certainly not doing a great deal to promote these new products and both are in very congested markets - there must be at least 100 different shampoos stocked by SD.
The SD website left me very underwhelmed too.

It would have been nice to see at least one of these put on an end of aisle display or the 'just arrived' section as you enter the store.

[the patient investor] 13/11/2017 13:53

megan
thx

the only thing that i am not too convinced about is the fact they stopped posting figures. Also, the Boots thing was a bit of disappointment. However, many other positives. But the true worrying thing is the slow speed with wich they restock, that is totally unacceptable and suggests they either don't monitor closely their performance or SD doesnt report back to them promptly or even worse they do not have capacity, which would be really bad news

[ihatemms] 13/11/2017 13:15

Another blog on Roots

[meganxmas] 13/11/2017 11:51

that is at least a reasoned position and put without hystreonics ... Sorry to hear you have lost though. Personally I still think this one has great potential and in general is delivering well.

[the patient investor] 13/11/2017 11:49

in WEY with 8400 quid at 33. fingers crossed

but i will lose everything, me selling IDP means IDP reaching 3quid this pm, guaranteed

[old fool2] 13/11/2017 11:48

As I said previously I sold all last week after seeing the AGM message. There wasn't any meat in the statement for the share to rise. I will just watch and see what heppens at the half year stage. I too have lost -over £13,000

[meganxmas] 13/11/2017 11:47

Patient investor ... Or is it panic investor ??? What a laugh ... Not you losing money but your reaction. Clearly you shouldn't be investing ... Or is it punting ??? ...at all ! Anyway thanks for the laugh ...

[boonboon] 13/11/2017 11:39

You should change your forum name.

[the patient investor] 12/11/2017 23:31

I endorse every single word jam for you and me, very good analysis

[jam4u2] 12/11/2017 21:57

Shandypants,

Its not so much optimism but more a statement of fact and play.... Haris owns 40% of the Company. If it doesnt grow it means neither does the value of his holdings (or mine). If he does grow it, so does the value of his holding as would my holding too. Therefore, we are aligned in terms of his interests. As a result, I am confident to leave it n the hands of Haris to make the right calls for IDP as business and certainly for the longer term sustainability of the company.

I am not in this for the short term, and never was in for short term. Ergo whether the share price stays where it is now or goes to £3 or £4 in coming days doesnt bother me so much. I am very keen to see the seeds of growth being sowed and for that to be nurtured into something that will provide strength and solid base from which to see the fruits of said labour to be harvested down the line. Hopefully in 12 months time, but I suspect we wont need to wait that long even.

I am though keen to see this grow and for the results to drive the share price. My confidence has essentially been placed in the hands of the management team of IDP and their ability to deliver over the next 13 to 14 months. If the Superdrugs deal, the Charles + Lee rollout into Myers , the Hair MD product approval by FDA, upcoming Stevie K launch in high street chain, the upcoming launch of after sun cream and finally the launch of ProLong in Q1 is anything to go by, then there is plenty to be excited by and to look forward towards.

Certainly, I can see plenty scope for plenty newsflow with each one being an indicator and re-assurance that all the right things are happening, which should I have no doubt will drive the share price upwards.

Patience, confidence and faith is needed I feel ... IDP I believe is going to deliver in spades.

Just watch this space and as I have been saying and will continue to say:

"IDP - a story in the making!'

[shandypants1] 12/11/2017 20:38

Jam i admire you optimisim and i certainly hope you are right, especially as IDP is by largest holding.

Whilst i am positive regarding the companies medium to long term prospects and feel this is hopefully less than 2 years away from being a £100 to £150m company, unfortunately the share price has dropped from over 400p to less than 250p in the last 3 months or so, a c40% drop. It is difficult to say the market IS impressed after such a large fall.

Yes the placing and the advertising wrist slap clearly contributed but the price has been on a slippery slope since the day of the results (12th Sept) despite them being almost the same as predicted in July and also since a couple of decent trading updates since.

I've re-read a few older RNSs to get a 'feel' for the decline and IMHO i think the lack of cash that resulted in the placement is a big factor as is a slower ST expansion than many had hoped for.
In April the Trading Update stated that the free cash position remains strong. In July this was revised to a strong balance sheet (a cleverer person than me would have spotted this subtle change!!) For the results from 30/6 published in Sept we had only £200k cash - so were we mislead only 3 months before?
I was under the impression the profit from ST would be used to drive the promotion of other products, i.e the company would grow organically without the need for further placings. Clearly this is not the case.

Then let's look at ST. The announcement in Boots Ireland was well received despite Boots Ireland being very small (80 stores) in comparison witht he UK. We were then told in early Sept that performance had been exceptional. At the annual report we were told that growing ST was a priority and also that 2018 revenue would be 2nd half weighted. We then got the Fenwicks announcement on 27/9 that ST would be stocke din their stores from Jan 2018.

Clealry Boots UK has never been mentioned in any RNS but it is often what isn't said in a RNS that is important too. I think i, and many others, thought Boots UK was just a question of time. As this tie up could double ST revenues (at a minimum) it appears people are moving their money elsewhere as we are already in every SD stores so further expansion is limited.

Also the Enbright rollout in Korea (600 stores plus) was mentioned in June, yet their has been no mention of it's performance since. This might be having an impact too.

Clearly the Board are taking a longer term view and are trying to protect the SD relationship which has been benefical to both parties. Let's hope their right. In the shorter term i can't see this share reaches the heights of £4 for a while though, although i'm happy to be proved wrong!

[croasdalelfc] 11/11/2017 16:40

Ihatemms - I think production of Roots Body Glow and Skinny Tan and the new brands will be via PPC in UK but C&l and Stevie k is in Australia .For Prolong they have an initial 5000 units ready for sale in US and Australia

[jam4u2] 11/11/2017 09:20

How is 'the market not impressed' shandypants?

The share price has bounced slightly, but it certainly hasnt gone down. Also, they got the placing underway at a higher price and at the time there was no Boots deal. And today as there has been all year there is no Boots deal.

Lets not forget either this is for one product in one country. The focus now will be on letting Skinny Tan do its thing and make sure we grow Roots not just in UK but further afield too, and to successfully launch ProLong and Hair MD as well as Charles & Lee and Stevie K.

I'll trust the Board of IDP to make the right calls - after all, Haris owns 40% of the Company, and has convinced a number of very good people to come work for him. I'm sure he has a decent enough handle of whats going on and what needs to happen.

I'll go by the simple thinking that if it hurts me, then no doubt it will hurt him a lot more. But similarly, if its good for his 40% then it will be good for my holding.

I think there is a lot to be said to the management team of IDP and for the leadership we have in IDP.

Let's see where we are in 12 months - I suspect it will be a very different story and set of posts I'll be reading then

IDP - a story in the making!.