Innovaderma Share Discussion Threads

[northwards] 21/11/2017 10:53

It all feels a bit fishy to me.

6 weeks ago the company raised £4m+ via a placing at £2.76.

The share price is now £1.90 - that's a drop of 31% since the placing.

Also, from what I can see, Procapil, the key ingredient in Roots, has no scientific basis to its claims.

If those participating in the placing were so confident, I think we would have seen some buying at these and higher levels. The opposite has been the case.

[che7win] 21/11/2017 10:41

Makes for a volatile stock

[che7win] 21/11/2017 10:41

I think it's looking cheap now, overswung.I hate companies where PIs are naive

[teddy boy1] 21/11/2017 10:28

I bailed out yesterday.Absolutely nothing wrong with the company but the share price is definitely being "got at" ,just as I have been saying for months .Anyone believe me now? Will be watching the share price very carefully and will buy back in when a upwards trend is re-established!

[teddy boy1] 21/11/2017 10:28

I bailed out yesterday.Absolutely nothing wrong with the company but the share price is definitely being "got at" ,just as I have been saying for months .Anyone believe me now? Will be watching the share price very carefully and will buy back in when a upwards trend is re-established!

[roundup] 21/11/2017 08:58

What a great company this one is turning out to be.

[john09] 21/11/2017 08:44

Oooops there goes £2

[anony mous] 21/11/2017 08:36

I topped up too early last week.Looks like they'll take it under a quid.Not buying anymore, got plenty.SP is reacting like sales have collapsed and going bankrupt but we know that's not the case.

[connor23] 21/11/2017 08:25

Same boat as you Boon. Chart looks awful though so not too surprised at current weakness. I'm happy to hold for medium term anyway as operationally things appear to be on track. Presumably the share price will catch up at some point!

[boonboon] 21/11/2017 08:20

I really don't understand the price at the moment. Even with a relatively poor first half (which I expect) there's significant progress happening at Roots and other brands will launch in the second half which should see significant growth. I'm already too overweight in this so am not able to buy anymore.A bargain at these prices though.

[verger] 21/11/2017 08:20

Just had to remind myself about the Operational Update posted on 8/11:
"Growth prospects for InnovaDerma remain substantial. Skinny Tan is continuing to expand into new markets and new brands such as Roots start to gain good momentum post launch. We are excited about the future and look forward to reporting further progress during the course of this financial year."

[croasdalelfc] 21/11/2017 03:41

New product on Charles's and Lee website - lip balm

[slartybartfaster] 20/11/2017 23:35

'There were only a few items left in the row for each product with the remaining items at the front of the row. This indicates to me that the items are selling well and when I asked the shop assistant she said some people are coming in specifically asking for Roots.By contrast the Alpecin range is lower down with less shelf space but more importantly there was not a single gap in the rows - each row completely untouched.'

If there are gaps in the shelf it is more likely, 1 staff are not front facing properly, 2 poorly manage stock levels. How do you know the alpecin had not been touch or stock levels maintained properly for what much be a lead shampoo product.

[croasdalelfc] 20/11/2017 16:29

Some Superdrug stores are way better than Boots . Haircare, nails, lashes, brows, makeup etc.They are called Beauty Bar by Superdrug and are a perfect home for Stevie K and IDPs two new brands in 2018

[shandypants1] 20/11/2017 14:01

Egregore - I'm more than open to healthy debate but please get your facts straight before deramping.

SD is not a dump but the UK's 2nd largest health and beauty retailer (behind boots). It has gone through quite a transformation over the last 5 or so years and is no longer a low cost retailer - it is quite expensive in many areas and is stocking higher quality products as a result. Therefore, it is a reasonable fit for Innovaderma brands.

ST state that the product reduces the visible appearance of cellulite - it has never says it eliminates it. The ASA warning was because the independent feedback collected was not deemed a clinical trial. ASA never disputed the evidence itself.

As for shampoos, in the market as a whole some of the claims are really quite bizarre with words such as repairing, strengthening, restore and nourished used at will. None of these claims are backed up with any scientific evidence as far as I can see. In fact one of the big products at the moment is an Aussie brand (but part of P&G) which as a 3 minute miracle reconstructor shampoo. Roots is not claiming it is a miracle shampoo, unlike some of its rivals.

If you don't like the company and it's growth strategy that is fine, but beauty products are all about the re-sale so you can't kid the consumer. If they don't like it they won't repurchase it.

Let's see what the half year figures are in Jan/Feb to see if growth rates have been maintained

[croasdalelfc] 20/11/2017 12:01

Boon - Stock shown on Rootsdoubleeffect is for both Au and UK combined and presumably all regions going forward .

[ihatemms] 20/11/2017 11:48

2 chunky buys today @ 2.06 . One for 15.9 k shares and the other for 17.1k shares. There was also one for 15k shares on Friday.

The company valuation at the moment is just circa £27m (2.06*14.4m shares less circa £3m in cash from the placing). That's less than 2 x broker revenues of £14m for 2017/18. At this price this is nice tasty morcel for a predator.

[thelongandtheshortandthetall] 20/11/2017 08:40

Nice.
We may see stevie k in the uk soon.
Onwards and upwards

[mad foetus] 19/11/2017 20:29

It does appear that the active ingredient in Roots is proven to stimulate hair growth. My concern isn't whether Roots might work or even be believed to work (in cosmetics belief is enough), but more of what prevents others from using the same active formulation? Anyway, I've been using Roots for a few weeks and like it. It is certainly better than Alpecin, which just made my hair impossible to control. Not sure about the share price here. I have won and lost on IDP, and will probably buy back in when an upward trend is established.

[nw99] 19/11/2017 19:11

Using Skinny Tan all winter myself