Impellam Share Discussion Threads

[last of the mohicans] 07/1/2025 04:33

Description
(Video) Content Analyst

Department: Production

Reporting to: Studio Manager

Based: Mumbai – Office Based

Mirriad is a cutting-edge video technology company placing ads naturally into video content, a process recognised in the advertising industry as Virtual Product Placement (VPP)

Mirriad identifies advertising opportunities within existing video content, targeting premium TV, Film and Social/Music content. VPP Ads are then seamlessly embedded within the content so that advertisers can reach specific audiences in a contextually relevant way without interrupting the viewing experience.

Mirriad is now delivering programmatic functionality to its platform, enabling conventional campaign trading and dynamic audience targeting of VPP opportunities. It has deals built over the last decade with the globe’s leading content producers, and works with top video platforms and broadcasters in the world’s largest advertising markets.

Mirriad is headquartered in London, with offices in New York and Mumbai.

Role Overview:

As a Content Analyst, you will be essential in identifying and documenting high-value content opportunities to support our Global Commercial teams. This role requires strong attention to detail, creative decision-making, and the ability to work efficiently in a fast-paced environment.

The India Production team comprises of multiple independent pods, each with 2 leads. You will collaborate within a pod structure that includes Analysis, Creative, Quality, and VFX (2D and 3D) teams. Reporting to the Campaign Delivery Manager (CDM) in your pod, you will utilize your expertise in post-production and non-linear editing (NLE) systems to analyse content quickly and efficiently identify, categorize and make notes on scenes, marking opportunities.

Key Responsibilities:

· Content Ingestion: Manage the ingestion of content into the workflow, ensuring accuracy and readiness for analysis.

· Content Identification: Analyse and identify scenes suitable for VPP and publish findings to the proprietary platform.

· Metadata Management: Ensure all content opportunities include accurate metadata, such as brand safety details and contextual notes.

· Naming Convention: Maintain strict adherence to naming conventions as per organizational standards.

· Data Logging: Accurately record findings, time entries, and other required data in the system.

· VFX Coordination: Collaborate with the VFX team to estimate the complexity of downstream tasks.

· Clear Communication: Deliver concise and professional communication with stakeholders, both written and verbal.

· Quality Control: Perform basic editing and quality assurance tasks as required.

· Video Re-conform and Mastering: Perform video re-conform and mastering tasks as part of the delivery process.



Experience and Knowledge:

· Proficiency with at least one NLE system, ideally Adobe Premiere Pro / DaVinci Resolve.

· Background as an assistant editor with experience in logging dailies is preferred.

· Familiarity with roto, tracking, compositing, or VFX bidding is highly desirable.

· Experience with Shotgrid, After Effects, or Media Encoder is a plus.

Attributes and Behaviours:

· Collaborative: Works effectively within a team and adapts to evolving workflows.

· Detail-Oriented: Maintains precision and organization in all tasks.

· Creative Problem-Solving: Identifies innovative solutions and placement opportunities.

· Accountable: Takes ownership of responsibilities and meets deadlines without compromising quality.

· Resilient: Receives constructive feedback positively and uses it to improve.

· Organized: Excels at managing time and prioritizing tasks efficiently.

· Proactive Learner: Seeks opportunities to improve skills and share knowledge.

· Strong Communicator: Demonstrates excellent written and verbal communication skills in English.

This position offers a unique opportunity to apply your post-production expertise in a dynamic, global environment while contributing to high-value commercial initiatives.

Requirements
You must have experience in VFX or digital media

Benefits
Healthcare for you and your family

[last of the mohicans] 04/1/2025 03:21

Hi Pejaten, I'm just posting this here so that its out of sight but I can view it & compare for any subtle changes that occur in the coming weeks

LOTM



hxxps://aimmgrowthfronts.com/dotm-submissions/mirriad/

Website:

hxxps://www.mirriad.com/

Mission Statement:

Mirriad redefines brand engagement with AI-powered virtual product placement (VPP), unlocking new opportunities in premium video advertising. VPP seamlessly integrates ads into content viewers love, creating organic, engaging, and highly effective experiences.

By enhancing video strategies, VPP drives:
• Increased reach to ad-averse audiences
• Higher attention as ads blend into the story
• Measurable ROI, especially alongside traditional media

Our scalable, multi-patented technology transforms advertising across Television, SVOD/AVOD, Music, and Influencer content, unlocking new real estate for brands. Mirriad empowers advertisers and content creators to enrich entertainment while achieving exceptional results.

Unique Point of Difference:

What sets Mirriad apart is our ability to unlock new real estate within premium video, placing brands directly into content rather than competing within cluttered ad breaks. Our groundbreaking programmatic VPP is on the horizon and will leverage dynamic ad delivery, addressable targeting, and real-time reporting. Mirriad delivers tailored, high-performing campaigns that drive measurable results, including up to a 35% increase in actual purchase (Kantar).

Mirriad’s first of its kind Diverse Supplier VPP Marketplace, aggregates 40+ minority-owned or targeted diverse suppliers, enabling brands to scale multicultural campaigns with ease and transparency while driving incremental revenue to diverse creators.

First deployed in feature films, our Academy Award-winning technology is the industry’s only scalable VPP solution, live in 11+ countries with 100+ global brands and 60+ premium content partners. Supported by leading research, Mirriad consistently delivers exceptional ROI, higher attention rates, and transformative brand integration, solidifying our position as the pioneer of in-content advertising.

Type of media company:

Content Integration



Focused segment:

Multicultural

Ownership:

Certifications:

Media Kit (download):

hxxps://aimmgrowthfronts.com/wp-content/uploads/2024/12/Mirriad-Media-Kit-2024.pdf
hxxps://www.mirriad.com/sizzle

Scale/Reach:

Mirriad’s VPP marketplace offers 100+ content partners, 4,000+ hours of content, and 15,000+ ad opportunities. Mirriad has built the first-ever Multicultural In-Content Marketplace, an aggregate of 40+ minority-owned or targeted diverse suppliers that enables brands to scale their multicultural VPP campaigns and media investments with ease and transparency, while driving incremental revenue direct to diverse suppliers. Mirriad’s one-stop solution allows brands to streamline and scale media investments across the VPP marketplace.

Sizzle Reel:

hxxps://www.mirriad.com/sizzle
Case Studies (download):

hxxps://aimmgrowthfronts.com/wp-content/uploads/2024/12/Mirriad_Case-Studies-PDF.pdf
Testimonials:

Measurement:

Yes: iSpot pixel-based measurement, Kantar, and Dynata. .
Added value measurement included at $300K (forced exposure study), and $500K (pixel-based measurement).
VPP drives full-funnel lifts for brand partners. On average across 40+ studies, Mirriad’s solution resulted in a +12 ppt increase in Unaided Awareness, a +26 ppt increase in Ad Awareness, a + 14 increase in TOM Awareness, a +9 ppt increase in Message Association, a +8 ppt increase in Affinity, and a +10 ppt increase in Consideration.

Partnership and Sponsorship Opportunities Available:

Mirriad’s VPP Marketplace is a mix of always-on content such as TV, Streaming, VOD and digital suppliers, to exclusive opportunities such as music videos or influencer content. Mirriad partners can develop custom packages anchored around virtual integrations, such as re-releasing or re-packaging content inclusive of VPP. Additionally, Mirriad content partners can leverage VPP to enhance existing sponsorship packages. For example, a linear partner (ie: Univision, The CW, Hallmark, etc) may add VPP to a new series sponsorship package to amplify additional elements such as adjacencies, lower thirds, interactive or shoppable ads, etc.


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J&J M added late on 03/01 most likely rather than early 04/01

Kenvue added 10/01

[pejaten] 30/12/2024 05:51

Yes, it will be interesting to see what happens in 2025.Have a good year LOTM

[last of the mohicans] 30/12/2024 05:05

Hi Pejaten,

Well that will be another quarter locked-in & compounding !

All the best for 2025.

Less than 3 months to see if they are going to payout on the A convertible loan notes or give us shares instead!

LOTM

[last of the mohicans] 07/10/2024 12:37

Hi Pejaten

Well that's another Quarter, passed us by & locked-in to the calculations now

LOTM

[pejaten] 24/7/2024 03:19

Yes, this is looking like a remarkably good deal. I should have bought more impellam when I had the chance!

[last of the mohicans] 23/7/2024 23:54

Hi Pejaten,

I was looking at the A convertible notes again

· Unless previously redeemed, the Tranche A Convertible Loan Notes will convert automatically into "Class A Ordinary Shares" and "Class A Preferred Shares" in the capital of Bidco (the "Conversion Shares") on the date falling 12 months and one day following the date of payment of the Cash Consideration and issuance of the certificates in respect of the Loan Notes under the Scheme.

· The number of Conversion Shares to be issued upon conversion of all of the Tranche A Convertible Loan Notes will represent 10.0 per cent. of the fully diluted ordinary share capital and 10.0 per cent. of the fully diluted preferential share capital of Bidco in each case as at immediately prior to the Effective Date, as set out in a capital table which will be scheduled to the instrument constituting the Tranche A Convertible Loan Notes.

· Bidco may elect to redeem the Tranche A Convertible Loan Notes in whole or part by giving not less than 7 days' written notice to the noteholders (specifying the principal amount of Tranche A Convertible Loan Notes to be redeemed and the redemption date) expiring not later than 1 July 2024 (the "Initial Tranche A Redemption Period"), upon which redemption noteholders will be entitled to receive payment in full of £1.0834 for every £1.00 of principal amount of Tranche A Convertible Loan Notes redeemed.

· If Tranche A Convertible Loan Notes are outstanding following the expiry of the Initial Tranche A Redemption Period, at any time up to and including the maturity date, Bidco may elect to redeem the Tranche A Convertible Loan Notes in whole or part by giving at least 30 days' written notice to the noteholders, upon which redemption noteholders will be entitled to receive: (i) payment in full of £1.1001 for every £1.00 of principal amount (excluding capitalised interest) of Tranche A Convertible Loan Notes held; plus (ii) any related capitalised interest and any related accrued interest in respect of such Tranche A Convertible Loan Notes that has not yet been capitalised (including all capitalised and non-capitalised compounded interest).

· The Tranche A Convertible Loan Notes will accrue interest at a rate of 12.0 per cent. per annum, compounding and capitalised quarterly and payable upon redemption of the Tranche A Convertible Loan Notes, provided that no accrued interest will be payable in respect of any Tranche A Convertible Loan Notes that are redeemed during the Initial Tranche A Redemption Period.

· If a change of control of Bidco occurs and Bidco has not elected to redeem the Tranche A Convertible Loan Notes in whole as described above, a Noteholder Majority may, by giving notice to Bidco in advance of such change of control, require that Bidco converts all (but not only some) of the outstanding Tranche A Convertible Loan Notes immediately prior to such change of control on the same basis described above.

· The Tranche A Convertible Loan Notes will also be converted automatically into Conversion Shares in the case of certain customary events of insolvency.

---------------------

So the initial redemption period has now ended

Therefore if they want to redeem them we now get 30 days notice.

We are now entitled to £1.1001 per £1 of the A's plus interest at 12% compounded quarterly (given the 1st quarter has now past, the 12% is therefore now compounding on £1.03 instead of £1).

So if they redeemed them now we would be getting over £1.13 in total per £1 of the A's & that figure effectively increases by just over 1p per month going forward until April 2025.

At which point they either redeem them for around £1.225 per £1 of A's or they convert them into ordinary shares.

So we will actually get more £££'s than I had previously thought !

LOTM

[last of the mohicans] 17/7/2024 15:53

Hi Pejaten,

Looks like they didn't exercise the right to buy back the Convertible loan notes early.

Unless you know otherwise?

LOTM

[pejaten] 04/7/2024 03:39

Latest announcement says that book value per share about 83 cents double issue price and that they intend in due course to list on AIM

[pejaten] 02/7/2024 11:48

I always try and stay well clear of anything to do with Africa. I hate minority interests as well! So not my type of investment, although have to believe that Ashcroft knows what he is doing

[last of the mohicans] 01/7/2024 22:48

Hi Pejaten :)

Thanks for the update :)

Not the sort of deal I was expecting at all, nothing like what was described in the previous documentation as to the areas the company would look at!

Not to mention such a minority interest in the company as well.

Basically there going to own 10% of it & that's it for now, all the cash spent etc & added funds raised.

Unless they go & buy an interest in something else in a few month's time & turn Tapir into some sort of investment fund of some kind.

I guess I'll be exiting Tapir in due course then. Only got my Share certificate late last week to! :(

What are your thought about it ?

LOTM

[pejaten] 29/6/2024 10:24

Acquisition
The directors of Tapir Holdings Ltd. (the "Company") wish to announce that the Company has incorporated
a wholly owned subsidiary, Tapir Venture Holdings Ltd under the laws of the British Virgin Islands, having
its registered office at Craigmuir Chambers, Road Town, Tortola, VG 1110, British Virgin Islands (“Tapir
Venture”), through which, subject to shareholder approval of the Company, a 10% equity stake in
Rendeavour Holding Limited ("Rendeavour") comprising of 102,155 ordinary shares, will be acquired, for
a total consideration of US$87,512,102.30 (the "Acquisition"). The 10% equity stake being purchased in
Rendeavour will be acquired by a combination of the subscription by Tapir Venture of new ordinary shares
in Rendeavour and the purchase of interests held in Rendeavour by four separate shareholders (the
"Sellers"). The general terms in relation to the Acquisition are contained in a Master Transaction
Agreement which was executed on 26 June 2024, and which terms are further particularized under
separate transaction agreements.
Rendeavour is an exempted company organised and existing under the laws of Bermuda, having its
registered office at Crawford House, 50 Cedar Avenue, Hamilton HM 11, Bermuda. Rendeavour is a lead
investor in East and West African land platforms focused on providing high quality infrastructure, planning
and urban management to create the foundation for satellite cities that reverse the current trend of
unplanned development and urban congestion in Africa.
The funding for the Acquisition will be through a combination of cash and the issuance of new shares in
the Company. More specifically: i) the Company is expected to receive a total of USD$34,236,589.78 from
the issuance of new shares to Lord Ashcroft (or a company with which he is affiliated) further to the
Company's receipt of his subscriptions for shares; ii) the Company is expected to receive a total of
USD$10,000,000 from the issuance of new shares to Lockington Partners Limited, a company incorporated
in Bermuda, further to the Company's receipt of its subscription for shares; iii) the Company will also
receive a total of USD$4,999,493.10 from the issuance of new shares by way of a limited private placement
to qualified investors; iv) the Company will also provide USD$15,500,000 from its cash reserves; and v) the
Company will issue new shares valued at USD$22,776,019.42 to one of the Sellers, as consideration for
the Company's purchase of a part of that Seller's shares in Rendeavour.

[pejaten] 29/6/2024 08:03

Tapir Holdings has acquired a 10% stake in Rendeavour for consideration of US$87m. Business is land developer in Africa. The share capital goes up from 45m to 247m.

[last of the mohicans] 25/6/2024 21:10

Hi Pejaten :)

Thanks for the update :)

LOTM

[pejaten] 25/6/2024 16:29

I have not heard anything yet...

[last of the mohicans] 25/6/2024 12:59

Hi Pejaten, :)

No news on the A convertible notes then & whether they are going to payout early on them then?

Only a couple of days left for them to decide if they haven't already made up there minds.

LOTM

[pejaten] 30/5/2024 11:34

Good to hear! Hopefully there will be some excitement in coming months on the two new companies

[last of the mohicans] 30/5/2024 10:19

Hi Pejaten,

Finally got paid out on the B shares !

Only what 27 days late! :(

I wonder what will happen with the A shares next, will they re-deem them early as well, or let them run for the full year ?

LOTM

[last of the mohicans] 25/5/2024 02:00

Hi Pejaten,

I'll try the ones on that RNS next - thanks :)

I looked around before & I found 1 email address that seemed to work but I never got a response to & the telephone number was useless, went to British Virgin Islands!

Still not been paid out on the B convertible loan notes :(


Yes family been in OCN a very long time, since 2002

LOTM

[pejaten] 21/5/2024 09:01

If you go to the Bermuda Stock exchange website, there is a page for each company, with the announcements that they make. If you look at the latest announcement it gives details of email, phone and mail address

Incidentally I see you follow Ocean Wilsons. Now that is a company I like

[last of the mohicans] 13/5/2024 13:04

Hi Pejaten,

Smart Investor, can't payout the B convertible loan notes because they haven't received them apparently!

Or any of the loan notes !

6 weeks & there corporate actions team still hasn't sorted things out :(

You don't by any chance have a number for either Heather Ventures or Tapir ?

Thanks
LOTM

[last of the mohicans] 08/5/2024 14:37

Hi Pejaten,

Thanks for letting me know :) I can now chase up smart investor for mine & that will be going in MIRI & hopefully take me to 1.5M need 175K for that

I'm shocked by the pricing of the placing, yesterday's announcement show just what a botched job it has been.

LOTM

[pejaten] 08/5/2024 11:50

I received the redemption monies now.On MIri, I have looked at but just worried about the heavily discounted cash calls.

[last of the mohicans] 07/5/2024 06:51

Hi Pejaten,

Will you please let me know when you've received your "B" payout as I will need to chase up smart investor afterwards no doubt to get mine.

They are sending out Certificates of some kind to me for the Tapir & Heather holdings & thus removing them from my ISA

Thanks

LOTM

[last of the mohicans] 28/4/2024 02:10

Hi Pejaten :)

I had to scramble to buy another 100,000 just before the close on Friday (1.98p) as I wasn't around most of the afternoon & missed a LinkedIn post! :(

Amazon has been seen in recent posts & one of Mirriad's key contacts was at a AmazonPrime premier on Thursday night it was after that got posted on Friday afternoon that some buying occurred.

I'll get to that 1M number on Monday probably.

Hope your research is going well.

LOTM