Aviva Share Discussion Threads

[scobak] 27/4/2021 20:05

Plenty of attention indeed! They have fallen from the investable universe. If that is the level of thought and ability coming from the BOD then we are truly blessed by their early warning to avoid their company whether as customer or investor.

[makinbuks] 27/4/2021 16:37

No such thing as bad publicity and they're certainly getting plenty of attention

[geckotheglorious] 27/4/2021 12:42

Unfair to plonkers in my view Spud.
Very unfair.

[spud] 27/4/2021 11:25

Speaking to Sky News, Mr Bird defended the move, saying that it was "not a lot of money to develop the identity" and it would "enable better investments".

What a plonker!

spud

[ugandalad] 27/4/2021 11:22

How much did they pay for this bit of creativity?

[whatsup32] 27/4/2021 10:27

What difference does one letter make

[fenners66] 27/4/2021 10:06

Maybe he's doing a Maureen and looking for an early exit and a £20m payoff.

[geckotheglorious] 27/4/2021 10:03

The Scottish asset manager said the new name was pronounced "Aberdeen" and would replace five brands including for all customer-facing businesses.
Chief executive Stephen Bird said the brand was "modern, dynamic and, most importantly, engaging".


“How do these deluded twits make it to such positions?”

[demi] 27/4/2021 09:38

Missed it whats happening?

[whatsup32] 27/4/2021 07:41

Looks like a can of worms has opened. Discussion on abrdn on LBC now.

Also articles in the Times , half page centrefold.

[rcturner2] 27/4/2021 07:11

It's pronounced "a burden".

[scobak] 26/4/2021 20:54

Thats another company which I will not be investing in. More companies should do something like this and save us all a lot of time. Cupid stunts.

[richyggg] 26/4/2021 20:08

The name Abrdn just looks like something computer related has gone wrong.

The exact opposite of what they wish to convey. Morons.

[richie1218] 26/4/2021 19:59

I took the wf to Abrdn the last time we could visit Sctlnd without cvd ruls...
it was k ...

[fenners66] 26/4/2021 16:08

Don't you mean .....


bsrd

[cassini] 26/4/2021 15:30

Usually £50k-£100k in consultancy costs for a new logo and name.

That's not including changing all the headed notepaper and signage etc.

[engelbert1969] 26/4/2021 12:56

For a bit of light relief, I picked this up from a Proactive Investors article...
Some wags have already suggested that mobile phone network EE should do the same and expunge all vowels from its name. Abrdn: disemvoweled [...] — FT Markets (@FTMarkets) April 26, 2021 The new Abrdn name is pronounced Aberdeen, as indeed is the word Aberdeen. The name change “will be part of a modern, agile, digitally-enabled brand that will also be used for all the company's client-facing businesses globally,” the company’s statement said. "Another consonant please Rachel..."

[spud] 26/4/2021 11:23

Obviously run out of ideas - Always a bad sign imo.

spud

[eldienob] 26/4/2021 11:21

Correction 3 points for 3 x "e"s

[geckotheglorious] 26/4/2021 11:16

Apparently it is pronounced "Aberdeen"

Why not just bloody call it Aberdeen then!!!!