What is the Volume of the Bingo Industry, and What to Expect in Future Years?

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Bingo is one of the most popular games in the world and more so in the UK than anywhere else. It has survived the industrial revolution, a world war, and is poised to make the digital transition that’s going on more robust than before. For instance, bingo generated £130 million from April through September, which was during the height of the pandemic in 2020.

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A photo of a person celebrating a win-Image via Pixabay

But now that the pandemic is nothing but a distant memory and life is mostly back to normal. Bingo and other industries have generally gone back to firing on all cylinders. The few bingo halls left in the country have opened back up, and the online bandwagon has picked up more steam. But what does all this mean for the industry?

This piece will look at bingo’s volume in the country and what to expect from the industry in the future. So keep reading to learn more.

How Big is Bingo in the UK?

Bingo might have started in Italy, but the UK is where the game is most appreciated. Bingo halls have been the leading entertainment staple for most Brits over the decades, and with the upsurge in online bingo. Bound to be so for more to come. In fact, about 3.5 million Brits all over the country play bingo regularly by visiting bingo halls or online forums.

Interestingly, a study showed that about 12% of British women play bingo compared to 6% of their male counterparts. Furthermore, bingo’s women representation is higher than in almost all other games.

However, bingo is also gaining popularity with men, and more and more of them are getting into the game.

On the other hand, online bingo has helped the game make a resurgence and even pulled in a younger crowd. A UKGC study showed that bingo is picking up steam in demographics of all ages. 8% of females between 18-24 said they play the game, and 3% of the population said that bingo is a weekly activity.

The UK also considers bingo a national game, and playing the game is the British thing to do. So to put it in simpler words, bingo is huge in the UK.

Factors contributing to Bingo’s Popularity

  • Low Risk- bingo is a low-risk game that does not take hundreds of dollars to play. Games start from as low as £0.5, and players can enjoy them without risking too much.
  • Online presence- online bingo has availed the game to new audiences who previously didn’t have access or found it challenging to go to bingo halls. Now players can play from the comfort of their homes.
  • Mobile app- the largest percentage of the UK’s population accesses the internet through mobile phones. Having a bingo app makes it convenient to access games and also makes it easy to play.
  • Jackpots- bingo jackpots are popular amongst many players, and most get into the game to try and win them. There are also a lot of bonuses that entice new players to get into the game.
  • National pass time- because bingo is ingrained in the cultural fabric of the Brits, it’s the unofficial national game. Many Brits meet in bingo halls and live online forums to socialize and enjoy bingo together.
  • Family games- British families play bingo together as a family activity all over the country as part of their bonding. Furthermore, it’s not uncommon to find players who got into the game while they were still young.
  • It is social – unlike other games that depend on the player’s brain producing dopamine during gaming sessions, bingo depends on its social aspect to attract crowds, making it oddly popular with women.
  • Marketing- bingo operators have continued to push bingo to different demographics, increasing the game’s target audience. Campaigns involving TV personalities have made it popular with younger generations and made the game’s image look cool.

What the UK Should Expect From Bingo in the Future

 

As generations come and go over time and the way the game is accessed and played changes with time, the question remains. Will the next generation of bingo players take up the game, and will bingo still represent a lucrative offering for operators?

To start, the bingo spirit is still burning strong in the British people, and even as the UK economy contracted earlier in 2022, the younger generation seems more eager than ever to get into the game. For example, online bingo has captured a sizable portion of young players, and as the platforms continue to grow, more are expected to join.

On the other hand, bingo websites like WinkBingo are expected to keep growing online, with more players joining the festivities on online platforms than in bingo halls. Furthermore, bingo halls’ popularity has been dropping over the years, and the trend will continue as more and more bingo halls shut their doors in favor of online bingo.

Bingo operators will continue pushing to get a more diverse demographic to the game, and you will continue to see a more varied player base from your traditional elderly players.

The game’s fortune is not looking bad as digitization picks up and running costs continue to drop when games move online. Operators stand to be profitable into the near future, and games will continue to offer higher jackpots to get their players going.

Conclusion

Bingo has been around longer than all who play it and even longer than most other games. Surprisingly, the game still pulls crowds, and many still find it entertaining. However, out of all places that like and play the game, none like and play it as the British people do. And as others like Italy lay claim to the game, the UK is where the game’s spirit is.

On the other hand, changes are taking place all over the industry with digitization, but bingo is handling it better than most as its online presence takes root. So, what bingo game will you be playing next? Let us know in the comment section below.

 

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