In a bold move to fuse finance with entertainment, CFI Financial Group has been named the Official Online Trading Partner of Etihad Arena, the UAE’s largest indoor venue and a regional hub for world-class events.

The partnership grants CFI premium brand visibility across Etihad Arena’s packed calendar of concerts, sporting spectacles, and cultural showcases. As part of the deal, CFI will operate a dedicated fan activation space, host clients in a luxury hospitality suite, and offer VIP experiences including meet-and-greets and exclusive giveaways.

“Etihad Arena has become a regional hub for entertainment, sports and culture, and we are thrilled to join forces with a venue that shares our passion for high performance and innovation,” said Ziad Melhem, CEO of CFI Financial Group.

The collaboration reflects CFI’s strategy to deepen engagement with audiences through lifestyle platforms, complementing its existing partnerships with AC Milan, MI Cape Town, and the Department of Culture and Tourism – Abu Dhabi.

Marcus Osborne, General Manager at Etihad Arena, welcomed the alliance: “This partnership reflects our shared vision of delivering extraordinary experiences to fans while championing innovation and excellence.”

With this latest move, CFI continues to expand its footprint across the MENA region, blending financial literacy with immersive brand experiences and positioning itself as a dynamic force in both trading and entertainment.

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