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Asos Plc Share Discussion Threads
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|See Note 19 to the accounts for a detailed analysis of currency risks, hedging and effect of 10% +/- value of Sterling - exc. China - now discontinued - seems broadly neutral against $, € and Aus$.|
|sadly analysts simply tell people what they want to hear|
|Why? I wouldn't just take the Daily Mail thinks so as a good source! Overseas $ earnings will be higher when converted to £, € slightly higher, UK earnings will be lower due to higher input costs. Would've thought broadly neutral impact with 39% turnover in UK. UK is lower growth but still the largest market so will reduce in importance over time but this is over the very long term.|
|Amazing that really Brexit was the best possible put come for asos. They will repair the usd/Eur benefit for months of not longer.|
|Midas recommendation in Mail on Sunday yesterday|
|Look's like a possible break out - where do we think the next consolidation point is going to be?|
|I know someone who paid £1.80 for those. not sure when he sold, but think he got 100K sterling. If he sold at £70, that's 3.8 million. Now that's gotta be the best trade ever. If we can find one like that it would be great.|
|Tipped in The Mail today!|
|Pound weakness probably neutral or slightly negative I reckon. You have to look at the geographic spread of sales.
29% of the sales are in US or ROW and profits from these will be increased when translated into sterling.
26% of the sales are EU which will receive a smaller positive translation effect but euro weakness will have squeezed margins somewhat.
45% of sales are UK so higher costs for UK stock will squeeze margins here but they may be able to offset by increasing prices. Pretty much all UK retailers will be increasing prices so they may be able to mitigate this somewhat.
US & EU are growing faster than UK so the negative impact, while on a the biggest sales region, is reduced over time as will be the impact of the UK recession.|
|The weaker pound must be beneficial, unless they spend more on stock than they sell it for.
Assume all stock is imported, then resold abroad at double the price - always in foreign currency - a low pound will increase the value of the gross profit.
Assume all is imported and none sold abroad - all stock will be cheaper than it was.
Assume none is imported and some sold abroad - that sold abroad will earn more £'s.
Whichever way you look at it the low pound is worth more to our sterling based profits.
However, no one ever dreamed May would appoint BoJo as foreign minister - what a calamity. I also should have sold at 4500, but yet again didn't. Ah well, there's always next year.|
|Heading for the £50-£60 trading range with a bit of the usual ebb n flow on the way.|
|Beaufort put out a note this morning: Https://www.research-tree.com/company/GB0030927254
"ASOS delivered good performance in the four months to 30th June 2016. The company recorded robust growth across the UK and international markets. The European Union gained from continued price investments and proposition expansions, registering 32% sales growth. ASOS announced that it would shut down its operations in China and would cater to customers through ASOS.com instead of the local website. ASOS expects to book a one-off £10m cost arising from discontinuation, along with an operating loss of £4m, for the financial year to 31st August 2016. Moreover, ASOS continues to face stiff price competition from other online retailers. The outlook for the retail market and consumer confidence in the UK has taken a hit after the Brexit."|
|Agree with you Value King - difficult to know what the effect of the weaker pound will be. it's retraced almost excactly 50% of the fall from the high, Could be significant|
Fairly solid update.. the only downside on gross margins..
|Dragonfly Doji. Bulls v Bears. I fancy the Bulls will have it. £50-£60 on the cards here for the summer imo.|
|I banked my profits today because I simply don't know what the weak GBP does for ASC. A lot of their goods purchased from abroad increases their costs. Selling into the US brings in higher sales in GBPs.
As I don't know how that balances out I've played safe but will watch with interest tomorrow.|
|Is that a Doji I see. With nearly 900K trading, tomorrow looks like it could be an interesting day!|
|Resistance at £42 set in April 2015, If she can finish above that then it could be game on for £50 and £60 here.|
|She's got to close 40 or above to keep the upward momentum.|
|Consolidation before the next step up.|
|If she keeps her head above 40 the break out could still be on.|
|When last you purchased something from ASOS Liquid kid, then returned it, how was the experience? I agree that ASOS isn't perfect but compared to the rest of the market they are streets ahead. There will always be bad experiences, that is the law of averages. Strangely it happens in bricks and mortar as well.|
|Soz, the queens english ain't a strongpoint.
The ASOS Corporate Day was definitely a love in looking at the share price.
ASOS presented this:
"Creating Advocates who promote the ASOS Experience"
Category: [General Love for ASOS]
(With quite a lot of tweets.)
"I love ASOS so much"
So all in all it was an Ab Fab day. But....
This from econsultancy/blog:
1. Friendly service in the bag
Using the word 'soz' when discussing a topic as dry as combining discount codes is a nice touch.
Next, there's a wonderful bit of micro UX - when I fill in my DOB, ASOS tells me how many sleeps until my next birthday (!)
'ASOS knows its audience (20 something) and wants to make ecommerce less boring. ASOS is a unicorn and rightly praised for its UX'
But there is something sinister lurking online...
'ASOS' website is great, totally agree! However, the other side of this is their absolutely dreadful post purchase customer service. You only have to take a look at their Facebook page to see just how bad it is. It's such a shame that companies of this size, who clearly invest heavily in their online experience cannot get the basics right!'
Not only customer service problem but delivery....
reviews: Poor (2 stars of 5) 3.8 from 0 - 10
So I am somewhat sceptical about the non stop social media ASOS loving that ASOS are generating. It is so intertwined with the real imaginary 'friends' that it would be impossible to weed out the company poseurs from the customers. Don't even trust the trust pilot score, it could be worse - There could be this scenario where if a customers posts one complaint the there would be an outpouring of 'love' for 10 times the amount in defence and real customers partake in this.
You can see where I'm going with this.|