NEW YORK, April 26, 2016 /PRNewswire/ -- With less than a
week to go before the Canelo vs. Khan Fight Week in Las Vegas officially begins on Monday, May 2, Tecate, the fight's presenting and
exclusive beer sponsor, is launching several digital activations to
bring fans 21+ closer to the May 7
international mega fight. Canelo
Alvarez (46-1-1, 32 KOs) is set to face former two-time
world champion, Amir "King" Khan (31-3, 19 KOs) in an action-packed
event at the new-state-of-the-art T-Mobile Arena produced and
distributed by HBO Pay-Per-View®.
In February, Tecate, Golden Boy Promotions and boxing's biggest
star, current WBC, RING Magazine and Lineal Middleweight
Champion Canelo Alvarez, announced
they were partnering and would feature the prizefighter in the
brand's upcoming national English and Spanish advertising broadcast
campaign which debuted on April
11.
Today, Tecate and Golden Boy Promotions are releasing the free
Bold Punch iOS app which integrates fans 21+ into all the
fight week activities starting on Monday,
May 2 via live streams and virtually in the ring during
fight night. The knockout app, demonstrated here by the Tecate
Chicas, features five unique types of content for fight fans
including, for the first time ever, the ability to feel one of
Canelo's power punches:
- Punches – Don't just see the punches, feel them. Every
time Canelo lands a bold punch, your phone will vibrate to reflect
the bold intensity of the match.
- Behind-the-scenes-video – Live streams and exclusive
pre-fight locker room content.
- See Fight – All of the ways to see the fight – from
where to buy tickets to how to watch the fight live on HBO or in
theaters via Fathom Events.
- Tecate – Check out the latest national television
campaign featuring Canelo Alvarez
and the brand's iconic black eagle.
- Fighters – A quick tale of the tape that highlights the
fighters' important stats ahead of the fight.
"Tecate is synonymous with both legendary fights, and the
experiences we create for consumers surrounding our partnerships,"
said Felix Palau, Vice President of
Tecate Brand Marketing. "Unlike past physical activations, our goal
here is to leverage Canelo's international star power, creating
digital experiences that can be felt by the masses – whether you're
heading to Vegas or planning to enjoy the fight at home with
friends."
Starting Wednesday, April 27,
Tecate is launching a dedicated Twitter promotion giving fans 21+
the opportunity to win their very own version of the WBC world
championship belt by following @Tecate and clicking the button
"#BoldestBeltSweeps" from the brand's latest tweet featuring
Canelo. By entering, users are agreeing to the promotion's terms
and conditions and a tweet is automatically generated, alerting
their followers that they want to win the #BoldestBeltSweeps. Five
winners will be announced by the Tecate Chicas through the brand's
Twitter live stream on Friday, May 6
before the fight's 2:30 pm PDT
weigh-in.
Additionally, Tecate is offering fight fans one more way to get
closer to the match through a simple text-to-win sweepstakes. More
than 150,000 have already entered for a chance to win four tickets
to the fight plus a VIP boxing experience and other branded prizes
since the sweepstakes opened seven weeks ago. The sweepstakes will
close on April 30.
To date, Tecate's promotion of Canelo vs. Khan includes a
national English and Spanish advertising broadcast campaign
featuring Canelo in 'Flashy'; the popular, national, no purchase
necessary mail-in-rebate program; extensive media buys across
Las Vegas from bus and building
wraps to digital billboards; an aggressive national retail program
across 6,000+ stores; and will be prominently featured on Canelo's
trunks and at the center ring, around the mat and throughout the
arena.
For additional details on Tecate's "Born Bold" campaign, the
sponsorship of Golden Boy Promotions fights, or to speak with a
Tecate and Tecate Light representative about the brand's support of
boxing, contact BRAYA at HUSA@BRAYAUS.com.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer
importer, is a subsidiary of HEINEKEN International NV, the world's
most international brewer. European brands imported into the U.S.
include Heineken®, the world's most international beer
brand, Strongbow Hard Apple Ciders, Amstel Light, and Newcastle
Brown Ale. HEINEKEN USA also imports the Dos Equis
Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and
Bohemia brands from Mexico. For the latest information on our
company and brands, follow us on Twitter @HeinekenUSACorp, or
visit HEINEKENUSA.com.
About Golden Boy Promotions
Los Angeles-based Golden
Boy Promotions was established in 2002 by 10-time world
champion in six divisions Oscar De La Hoya, the first Hispanic to
own a national boxing promotional company. Golden Boy Promotions is
one of boxing's most active and respected promoters, presenting
shows in packed venues around the world and has worked with
networks such as HBO, HBO Latino, Estrella TV, ESPN, TeleFutura,
FOX Sports 1, FOX Deportes, Televisa and TV Azteca. The company has
also promoted some of the top boxing events in the history of the
sport including De La Hoya vs. Mayweather, Mayweather vs. Canelo
and other notable pay-per-view fights featuring fan-favorites
Bernard "The Alien" Hopkins, Juan Manuel "Dinamita" Marquez,
Miguel Cotto, Marco "Baby Faced
Assassin" Antonio Barrera, Erik "El
Terrible" Morales and Sugar Shane Mosley.
About Canelo vs. Khan
Canelo vs. Khan, a 12-round fight for Canelo's WBC, Ring
Magazine and Lineal Middleweight World Championships, is promoted
by Golden Boy Promotions in association with Canelo Promotions and
sponsored by "Cerveza Tecate, Born Bold",
O'Reilly Auto Parts, Casa Mexico Tequila, DOOM® -- Fight Like Hell
on May 13, and HANDS OF STONE: The
True Story of Roberto Duran, in
theaters this August!
For more information, visit www.goldenboypromotions.com or
www.hbo.com/boxing, follow us on Twitter at @GoldenBoyBoxing,
@canelo, @amirkingkhan, @OscarDeLaHoya and @HBOboxing, become a fan
on Facebook at www.Facebook.com/GoldenBoyBoxing or
www.Facebook.com/HBOboxing, join us on Instagram @GoldenBoyBoxing,
@canelo, @amirkingkhan, @OscarDeLaHoya and @HBOboxing, and follow
the conversation using #CaneloKhan.
Photos and videos are available for download in the official
Canelo vs. Khan press kit here: bit.ly/canelokhan.
Photo - http://photos.prnewswire.com/prnh/20160426/360106
Logo -
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SOURCE HEINEKEN USA Inc.