NEW
YORK, Jan. 20, 2025 /PRNewswire/ -- Following
the era of search advertising pioneered by Google and the social
media advertising wave led by Meta, Retail Media Network (RMN) is
now initiating the third digital advertising revolution. As of the
15th of this month, TNL Mediagene group's technology, digital
marketing, and trend-focused media outlets INSIDE, Digiday Japan,
and digital advertising technology expert Ad2 jointly released the
"2025 Pan-Asian RMN Trends White Paper." This publication provides
brands and retailers in Taiwan and
Japan with rich forward-looking
insights into RMN and comprehensive in-depth analysis for
decision-making reference.
The "2025 Pan-Asian RMN Trends White
Paper," jointly published by TNL Mediagene group's Taiwan-Japan
media outlets.
"This white paper combines INSIDE, Digiday Japan, and Ad2's
in-depth market research and actual case study data. We've found
that RMN should not be viewed merely as advertising space or
precision marketing optimization – it has become a complete
business model innovation trend," stated INSIDE Editor-in-Chief
Chris Chung.
Cross-national Media Collaboration Creates Exclusive Industry
Insights
The "2025 Pan-Asian RMN Trends White Paper" highlights the
powerful combination of three brands:
- INSIDE provides deep research into Taiwan's industry trends, offering local
insights and analysis of five closed-loop effects.
- Digiday Japan focuses on Japan's RMN market DOOH (Digital Out-of-Home
advertising) cases and overall Japanese RMN market overview.
- Ad2, as a pioneer in the digital advertising industry, provides
actual application cases of RMN for high-value users,
demonstrating concrete results.
Looking ahead, eMarketer predicts global retail media
advertising spending will reach $140
billion in 2024, while DMA estimates Taiwan's retail media advertising market size
will grow to NT$70 billion in 2023.
The continued growth of RMN and its increasingly crucial role in
marketing seems certain. The "2025 Pan-Asian RMN Trends White
Paper" will serve as the most powerful RMN decision-making guide
for brands, retailers, and advertising agencies looking to advance
in RMN.
The "2025 Pan-Asian RMN Trends White Paper" is now available in
Chinese and Japanese versions. Welcome to download and participate
in this new revolution in global digital advertising
technology:
Chinese Version
Japanese Version
About TNL Mediagene
TNL Mediagene, a Cayman
Islands-registered company, is the product of the
May 2023 merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two leading,
independent digital-media groups. Its business includes original
and licensed media brands in Chinese, Japanese and English, across
a range of subjects, including news, business, technology, science,
food, sports and lifestyle; AI-powered advertising and marketing
technology platforms in demand by agencies; and e-commerce and
creative solutions. It takes pride in its political neutrality, its
reach with younger audiences, and its quality. The company has 550
employees across Asia, with
offices in Japan, Taiwan and Hong
Kong.
https://www.tnlmediagene.com/
View original content to download
multimedia:https://www.prnewswire.com/news-releases/tnl-mediagenes-taiwan-japan-media-jointly-release-2025-pan-asian-rmn-trends-white-paper-for-the-first-time-302355314.html
SOURCE TNL Mediagene
