"Eisgenoss" accompanies ice hockey fans on their way to the
2026 World Championship in Switzerland
ZURICH, April 25,
2024 /PRNewswire/ -- A novel ice hockey puck with
an integrated chip is revolutionising the world of sport. The Swiss
ice hockey puck, known as an "Eisgenoss", which is being issued in
a limited edition of gold, silver and conventional hard rubber,
marks the beginning of a new era. The "Eisgenoss" symbolises the
belief in the power of sport to unite communities while paving the
way for new opportunities for fan participation. It combines
collector's value and technical innovation. Sales of this special
puck are also supporting young Swiss ice hockey talent.
Thanks to an integrated chip, the "Eisgenoss" affords fans
access to unique privileges. When the chip is read with a mobile
phone, owners can access numerous exclusive benefits depending on
the Eisgenoss category: pre-purchase rights to World Championship
and international match tickets, VIP entry to an international
match, "meet and greets" with ice hockey stars from the Swiss
national ice hockey team, exclusive behind-the-scenes experiences,
signed merchandising articles, exclusive information and multimedia
content, voting rights and much more. This takes interaction with
fans to a whole new level.
"Eisgenoss" accompanies Swiss ice hockey fans on their way to
the local 2026 World Championships
The unique collector's item is being launched jointly by the
Swiss Ice Hockey Federation (SIHF), the Swiss gold dealer philoro
and Vivents, a company specialising in Web 3.0, with a view to the
2026 Ice Hockey World Championship in Switzerland. The "Eisgenoss" is available as a
single unique piece in gold (2.293 kilograms), 200 pieces in silver
(1 kilogram) and 2,500 pieces in the original design (hard rubber)
in Switzerland. The gold and
silver puck was produced by philoro SCHWEIZ and is 100 per cent
Swiss Made. Part of the proceeds from the sale of the pucks will go
towards promoting young talent in Swiss ice hockey.
"The 'Eisgenoss' is the new exclusive community in Swiss ice
hockey that will accompany us on our way to the local World
Championship. Access is via a physical and digital key," says
Marco Baumann, Director Marketing
& Sponsoring at the Swiss Ice Hockey Federation (SIHF). "The
fact that an ice hockey puck is now available in gold and silver is
already a novelty. Added to this is the chip, which allows new
types of interaction with the fans," Baumann continues. "Sport and
precious metals are inextricably linked. The trophies of success
and consistency are always enhanced with gold and silver," says
Christian Brenner, CEO of gold
dealer philoro.
"Reorganising the power of the community in a revolutionary
way"
Because the "Eisgenoss" combines a physical value with a digital
value, it is known as "phygital". The creation, design, technical
realisation and Web 3.0 placement were carried out by Vivents. "The
sports world offers the ideal setting for blockchain loyalty
programmes such as the 'Eisgenoss', which enrich the fan experience
and reorganise the power of their community in a revolutionary way.
With the launch of the 'Eisgenoss' and its phygital properties, we
are opening up a new dimension of fan engagement and fan
experience," says Sarah
Schlagenhauf, CEO and founder of Vivents.
The rubber "Eisgenoss" costs 300
francs, the silver edition 3,300
francs and the unique gold version is selling for
300,000 francs. "With the gold
'Eisgenoss', we have created the most valuable puck in the world,"
says Christian Brenner from philoro.
Further information at www.eisgenoss.ch.
For a more detailed press release and pictures, see:
https://bit.ly/3xVsvZd
Image caption: The Swiss ice hockey puck called "Eisgenoss",
which is issued in a limited edition of gold, silver and
conventional hard rubber, gives fans access to unique privileges
thanks to an integrated chip.
About SIHF
The Swiss Ice Hockey Federation (SIHF) is the umbrella
organisation for Swiss ice hockey. The "Sport" division is
responsible for all national teams as well as all junior players
(talent & youth sport), while the "Leagues & Cup" division
organises the operation of all leagues and cup formats - from the
Swiss League to the 4th League as well as all junior leagues. The
SIHF also comprises the two departments "Officiating" and
"Education", which are responsible for refereeing and education and
training for the entire sport of ice hockey in Switzerland.
About philoro SCHWEIZ AG
philoro SCHWEIZ AG was founded in 2017. The pan-European
precious metals trader is part of philoro HOLDING GmbH, which was
founded in Vienna in 2011, and is
one of the leading private providers of high-quality precious
metals investments in Europe. The
family-owned company has more than one million customers, close to
250 employees and 16 locations in German-speaking countries as well
as a branch in New York. The
branches in Switzerland are
located in Wittenbach near St. Gallen and in Zurich near the Bahnhofstrasse. There is also
a Liechtenstein branch in Eschen.
philoro's services cover the entire spectrum of investment in
precious metals. This includes buying, selling and storing precious
metals, offering precious metal subscriptions and personalised
advice for private and institutional investors. In addition to the
highest service and security standards in the online shop and in
branch operations, philoro stands for the highest quality standards
in trading and sales, but also in the product quality of its gold
holdings - from certified, sustainable gold production in
accordance with the LBMA (London Bullion Market Association) to the
processing of bars and coins. Philoro's quality management and
service quality have received numerous awards, including from TÜV
NORD and Focus Money.
About Vivents
Vivents, an international leader in Web3 and creative innovation
based in Zurich, specialises in
the integration of blockchain technology, the creation of immersive
product and brand experiences and the operation of the art, luxury
and digital goods marketplace "Vivents". As a pioneer in combining
digital and physical technologies, Vivents has developed
ground-breaking innovations for well-known players in the luxury,
sports and retail sectors. Its expertise in the development of Web3
loyalty programmes and phygital products establishes Vivents as an
industry leader in the seamless fusion of online and offline
worlds, revolutionising the customer experience of tomorrow.
www.vivents.com
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SOURCE philoro