DALLAS, May 20, 2024
/PRNewswire/ -- Medium Giant, a Dallas-based full-service advertising agency,
doubled down on four long-time employees and recently announced
their promotions and leadership appointments to future-proof the
agency.
"These moves reflect our continuing growth and a client-first
approach," said Medium Giant's president, John Kiker. "After several years with us, each
has demonstrated a spirit of professional and personal development
that positions all of us at Medium Giant for great success."
Natalie Yancy becomes
chief revenue officer. Based in Dallas, Yancy is deeply involved in the
North Texas community and leads
the agency's revenue, sales and key account relationships. She
moves into this role from senior director. Natalie is scary smart,
wickedly funny and brings fresh thinking to everything she does –
from eating vanilla yogurt to challenging the status quo wherever
she finds it.
Shawn Kruggel, who has
been with Medium Giant and its predecessor agency in Tulsa since 2016 and cut his chops in the
Chicago agency world, has been
named vp, executive creative director. He was formerly the
director of creative/brand strategy. A humble, fearless, but
frequently loud leader, Shawn can be found thinking up ideas, or
presenting category-challenging concepts in a shockingly charming
manner that impresses even himself.
Rachel Mosley is now
vice president of client leadership. She moved from group account
director and now leads the company's client solutions and
implementation across several industries and sectors. Naturally
ginger-haired and lightly moonburned, she brings the heat to
everything in her path despite being one cool character.
Paula Serafino, the
agency's vice president and director of integrated media, will join
the executive committee. Based in Boston, she likes to remind her Texas colleagues of two things: our version of
chowder isn't really a version at all, and traffic in Dallas isn't worth complaining about until
you've driven in Boston…which is an hour away from Boston.
Medium Giant's entire team welcomes these tastemakers into their
new roles.
About Medium Giant
Medium Giant, with offices in
Dallas and Tulsa, Okla., is a full-service advertising,
marketing, and media agency with a leading roster of world-class
brands and companies. It is dedicated to designing, creating and
delivering stories that drive customers to act. It is a wholly
owned business of DallasNews Corp. For additional information,
visit mediumgiant.co.
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SOURCE Medium Giant