Iconic horror villain Jason is set to return with highly
anticipated new entertainment, games, immersive experiences and
merchandise to celebrate the franchise's upcoming 45th
anniversary.
BOSTON, May 16, 2024
/PRNewswire/ -- Horror, Inc., the original owners of
the Friday the 13th film franchise, announced today the
launch of Jason Universe to usher in a new era of expansion in the
Friday the 13th saga. Fans can look forward to new
entertainment, games, immersive experiences, merchandise and more
featuring the iconic hockey-mask-wearing villain.
JASON UNIVERSE LAUNCHES A NEW ERA IN FRIDAY
THE 13TH SAGA
"For decades, Jason shocked and thrilled audiences who kept
coming back for more. We're excited to work with Victor Miller and Marc
Toberoff on new projects we'll announce in the coming
months," said Robert Barsamian,
President of Horror, Inc.
The Jason Universe halo will span new activations across a wide
range of platforms. More announcements from Horror, Inc. are
expected throughout 2024, in addition to the upcoming A24 and
Peacock expanded prequel series Crystal
Lake.
"We're focused on honoring the legacy while elevating the fan
experience and appealing to today's horror audiences as we develop
new ways to watch, interact and engage with Jason Universe," said
Robbie Barsamian, VP of Horror,
Inc.
"With the unique ability to remain at the forefront of pop
culture for 44 years, Jason continues to top charts as one of the
scariest villains of all time with strong global awareness across
multiple generations thanks to billions of TikTok views plus
millions and millions of gamers and movie fans. We can't wait
to introduce new Jason Universe activations to these amazing fans,"
said Sheri Conn, Global GM of
Horror, Inc.
Fans can find the latest news and information on upcoming
activations by following @JasonUniverse13 on social media and
visiting JasonUniverse.com.
ABOUT HORROR, INC.
Horror, Inc., the original owners of the Friday the 13th
film franchise, launched Jason Universe in 2024 to usher in an era
of expansion in the Friday the 13th saga and give fans new
entertainment, games, experiences and merchandise. Friday
the 13th premiered in theaters May 9,
1980, and spawned 11 more sequel, crossover and reboot
movies plus a television series, games, comics, collectibles,
apparel and more over the next four decades. As Jason became
a household name, Friday the 13th grew to be one of the most
prolific and successful horror franchises of all time.
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SOURCE Horror, Inc.